Tue, 03/05/2024 - 09:58

By Ashley Reyes

Aspiring leaders in the automotive aftermarket industry have until Wednesday, March 13, to apply for the SEMA Future Leaders Network (FLN) Professional Development Program, taking place May 16-17, at the SEMA Garage in Detroit. The two-day program will be held in partnership with the world-renowned Dale Carnegie Training and teach participants essential communication skills for reaching greater levels of career success. Apply here.

FLN Professional Development Program

The two-day program will teach participants essential communication skills for reaching greater levels of career success.

Unlike other programs, the FLN PDP is tailored specifically for individuals aged 39 and under in the automotive specialty-equipment industry. Participants will join together in a dynamic learning environment to share their unique experiences, connect with like-minded individuals, and establish friendships with those who have similar passions and goals. 

Learning outcomes include: 

  • How to communicate professionally and confidently in business situations.
  • How to engage others by building rapport, asking pertinent questions and listening.
  • How to build relationships and deal effectively with people in a multitude of scenarios.
  • How to gain cooperation and influence people.
  • How to use emotional controls to sustain success.
FLN Professional Development Program

The program, scheduled for May 16-17, at the SEMA Garage in Detroit, is open to 25 FLN members.

For years, Dale Carnegie's books and seminars have been the go-to resource for individuals and organizations seeking personal and professional growth. The book "How to Win Friends and Influence People" set a standard for interpersonal effectiveness, and the principles taught continue to be as valid today as ever. The methods learned in the program will help FLN members gain the tools needed to drive results in their careers and companies.

The program is open to 25 FLN members. Selected participants will receive a 50% discount (an $800 savings) on the original Dale Carnegie price ($1,600) and receive meals and housing for three days. Learn more and apply by the March 13 deadline at www.sema.org/fln-pdp.

 

Tue, 03/05/2024 - 08:58

Pennsylvania RallyBy SEMA Washington, D.C., office

Attention all SEMA members in Pennsylvania: Get ready to hit the road for the SEMA Pennsylvania Rally in Harrisburg on June 11. This is your opportunity to amplify your voice and stand up for the future of the automotive specialty-equipment industry alongside fellow leaders, engaging directly with key lawmakers in Pennsylvania. 

Ensure you seize this chance to steer the conversation and advocate for policies that strengthen your business and drive the industry forward. Join us as we tackle vital issues such as supporting emerging vehicle technologies, navigating small-business issues and ensuring the ongoing importance of internal combustion engines. 

The rally offers a special platform to connect with other SEMA members, establish valuable relationships with lawmakers and collaborate to foster innovation within Pennsylvania's automotive specialty-equipment community. 

Don't miss out! Register now at sema.org/parally to reserve your spot. 

For more information, contact Christian Robinson at christianr@sema.org.  

Tue, 03/05/2024 - 08:55

Internal combustion enginesBy the SEMA Washington, D.C., office

In a win for the automotive specialty-equipment industry, the Connecticut legislature has shelved plans to adopt California's ban on the sale of new gasoline-powered vehicles by 2035. This decision comes amid concerns about the feasibility of such a drastic transition, particularly regarding the readiness of the state's electric grid and charging infrastructure.

In late 2023, Connecticut Governor Ned Lamont withdrew a SEMA-opposed regulation requiring the state to adopt California's strict motor-vehicle emissions laws and outlaw the sale of new gas- and diesel-powered cars beginning in 2035.

The move to withdraw the regulation came after bipartisan opposition from state lawmakers, with the governor acknowledging that the proposal lacked sufficient support to pass the legislature's Regulation Review Committee. Unlike the Democratic-controlled legislature, the committee is evenly divided between Democrats and Republicans.

As a result, lawmakers had hoped to find a solution during a special session in early 2024 and then again during this year's regular legislative session. However, they could not reach a consensus about how to move forward.

While Democratic lawmakers have abandoned plans to push the ban forward, they will continue to focus on establishing a commission to address infrastructure challenges.

A recent poll commissioned by SEMA revealed that 59% of registered voters in Connecticut oppose a ban on the sale of new gas-and diesel-powered vehicles. Rising living costs and the potential financial burden on low-income families were cited as major concerns. Additionally, the poll found that 67% of voters believe electric vehicles pose environmental concerns related to battery production.

Before this policy shift, SEMA aired a statewide and online advertisement in Connecticut highlighting the industry's commitment to innovation and alternative fuel solutions. The ad showcased the industry's leadership in developing cleaner technologies and converting existing gasoline and diesel vehicles to electric, hydrogen and other alternative fuels. SEMA emphasized that encouraging free-market innovation, not mandates, is crucial for achieving meaningful emission reduction goals.

For more information, contact Christian Robinson at christianr@sema.org.

Tue, 03/05/2024 - 08:55

Internal combustion enginesBy the SEMA Washington, D.C., office

In a win for the automotive specialty-equipment industry, the Connecticut legislature has shelved plans to adopt California's ban on the sale of new gasoline-powered vehicles by 2035. This decision comes amid concerns about the feasibility of such a drastic transition, particularly regarding the readiness of the state's electric grid and charging infrastructure.

In late 2023, Connecticut Governor Ned Lamont withdrew a SEMA-opposed regulation requiring the state to adopt California's strict motor-vehicle emissions laws and outlaw the sale of new gas- and diesel-powered cars beginning in 2035.

The move to withdraw the regulation came after bipartisan opposition from state lawmakers, with the governor acknowledging that the proposal lacked sufficient support to pass the legislature's Regulation Review Committee. Unlike the Democratic-controlled legislature, the committee is evenly divided between Democrats and Republicans.

As a result, lawmakers had hoped to find a solution during a special session in early 2024 and then again during this year's regular legislative session. However, they could not reach a consensus about how to move forward.

While Democratic lawmakers have abandoned plans to push the ban forward, they will continue to focus on establishing a commission to address infrastructure challenges.

A recent poll commissioned by SEMA revealed that 59% of registered voters in Connecticut oppose a ban on the sale of new gas-and diesel-powered vehicles. Rising living costs and the potential financial burden on low-income families were cited as major concerns. Additionally, the poll found that 67% of voters believe electric vehicles pose environmental concerns related to battery production.

Before this policy shift, SEMA aired a statewide and online advertisement in Connecticut highlighting the industry's commitment to innovation and alternative fuel solutions. The ad showcased the industry's leadership in developing cleaner technologies and converting existing gasoline and diesel vehicles to electric, hydrogen and other alternative fuels. SEMA emphasized that encouraging free-market innovation, not mandates, is crucial for achieving meaningful emission reduction goals.

For more information, contact Christian Robinson at christianr@sema.org.

Tue, 03/05/2024 - 08:44

SEMA Wheel, Tire, Suspension and Brake Council coffee and conversation

By Ashley Reyes

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation networking event on Thursday, March 7, at 9:00 a.m. PST. 

The council's rebrand has opened up new opportunities for members to learn about issues facing the wheel, tire, suspension and brake markets. During the discussion, participants will share their expertise on challenges impacting their business, grow their network and create valuable business connections.

"WTSBC Coffee and Conversation events are excellent and useful time invested," said past participant Kelly Austin of 9six9 Wheels. "The discussion is short and packed with nuggets to help mostly anyone stay connected in the business." 

Discussion topics will be available to start the conversation, but attendees are encouraged to also bring a topic that impacts their business. Past topics have included advanced driver assistance systems (ADAS), legislative changes, new vehicle technology and more. 

Sign up now to start growing your network.

If you have topics that you would like to have covered, email them to WTSBC Council Director Nicole Bradle at NicoleB@sema.org.

Tue, 03/05/2024 - 07:47

FLN General Membership Meeting

By Ashley Reyes

SEMA Future Leaders Network (FLN) members can learn about resources to grow their careers by attending the network's online General Membership Meeting on Thursday, March 7, at 10:00 a.m. PST/1:00 p.m. EST.

Open to FLN members and aftermarket professionals aged 39 and under at no cost, the meeting will be the ideal time to hear about FLN's current priorities for members, which include upcoming networking events, member resources and the 2024 Professional Development Program. Attendees will connect with the select committee, discover volunteer opportunities and walk away with new ways to grow their network.

All current and prospective members are encouraged to attend, as it's a great way to connect with a thriving network and explore opportunities for career advancement.

Register here.

Tue, 03/05/2024 - 07:28

SEMA PRO General Membership Meeting

By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) is hosting an online General Membership Meeting on Friday, March 22, 2024, at 9:00 a.m. PDT/12:00 p.m. EDT.

Automotive restylers and accessory professionals are invited to attend the event to receive new and exciting updates from the council's leadership. Attendees will discover resources for helping automotive restylers succeed in the marketplace and learn how to get more involved with PRO through volunteering.

A Q&A with the PRO Select Committee will follow the meeting, offering members an opportunity to provide feedback and ask questions. All current and prospective members are encouraged to attend, as it's a great way to connect with a powerful group of business leaders dedicated to enhancing the automotive restyling market.

Register here.

Tue, 03/05/2024 - 07:05

By SEMA News Editors

In partnership with Toyota and Lexus, the SEMA Garage has announced a measuring session for the all-new '24 Toyota Land Cruiser and '24 Lexus GX. 

SEMA members will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience ahead of the vehicle's public release. Take advantage of this exclusive event, scheduled for March 12-13, at the SEMA Garage in Diamond Bar, California.

Toyota Land Cruiser Lexus GX

'24 Toyota Land Cruiser and '24 Lexus GX Measuring Session 

March 12-13, 2024

SEMA Garage Diamond Bar, CA

1577 Valley Vista Dr

Diamond Bar, CA 91765

View on Google Maps

Click to RSVP!

Spots are limited for this exclusive event; sign up today! For more information, visit the RSVP link or contact measuringsessions@sema.org

Mon, 03/04/2024 - 12:33

 

SEMA Data’s Next Evolution

 

Since its launch in 2012, SEMA Data has become a crucial resource for SEMA members and the industry at large. Originally called the SEMA Data Co-op, SEMA Data’s mission has been simple and unchanged: to facilitate the exchange of clean, reliable product data between manufacturers and resellers, boosting sales to our industry’s consumers. Today, SEMA Data serves more than 500 brands, making about 4.5 million SKUs available to more than 3,500 retailers in various export formats, from industry-standardized ACES and PIES to custom-configured.

The mission may be simple, but the needs of SEMA Data members are varied, and the world of product data has grown increasingly sophisticated over the past decade. For example, online sales points such as Amazon are demanding ever more robust data. For manufacturers, this means that maintaining and regularly updating a high-quality dataset is critical for ongoing engagement with resellers and consumers.

SEMA Data has risen to meet the challenges of a fast-changing marketplace, launching tools and services for manufacturers and resellers to make managing and utilizing all the product data easier and more efficient.

As of February 1, SEMA Data released an update to its Data Scorecard program to keep pace with these heightened data expectations. The familiar bronze, silver, gold and platinum levels are still there, but the requirements for each are more delineated. Of course, the SEMA Data team remains committed to helping each brand meet its data excellence goals. That individual attention to member service has been the hallmark of SEMA Data from the very beginning—and something we’re especially proud of.

But there’s even bigger news to report. As this magazine goes to press, SEMA Data is preparing to launch a new SEMA Data Marketplace to connect product brands more directly with the more than 3,500 resellers currently in the SEMA Data network, including nearly all the big resellers and warehouses. The new Marketplace website will enable a reseller to log in, search for items they wish to sell, and request the appropriate product datasets. Manufacturers will also be able to communicate specials, featured products and news directly with these resellers.

This is an evolutionary next step for SEMA Data. Previously, it was simply a member-to-member data exchange. While that aspect of the program remains, the Marketplace goes beyond the exchange of product data to being a virtual central catalog of companies, brands, products and their unique selling propositions. It aims to forge a more immediate and direct relationship between qualified resellers and our industry’s many manufacturers of every type and size. In short,
it promises to better inform resellers about who our industry is and what its manufacturers do to ultimately speed more products to a demanding market. (Keep an eye out for more SEMA communications on this topic.)

This is just the beginning of a much bolder strategic plan. We envision the SEMA Data Marketplace’s future to include deeper integration with other SEMA programs, most notably our Shows, where so many new products are launched. Through the Marketplace, products introduced and
displayed at such events will achieve greater, year-round attention and promotion. It’s all a part of our association’s mission to keep our industry growing, succeeding and prospering.  

Mon, 03/04/2024 - 11:00

Both private and public companies are expected to be significantly impacted by new SEC rules requiring a “show-me-the-money” commitment to cybersecurity.

 

Your Cyber Defenses May Go Under a Microscope in 2024

By Joe Dysart

 

Businesses that have been “winging it” when  it comes to cybersecurity may want to reconsider their position in 2024, when new rules for all public companies (sec.gov/corpfin/secg-cybersecurity) require tougher defenses against hackers.

That advisory also goes for many private companies, which are expected to be significantly impacted if they do business with public companies or want to do
business with public companies.

Says Gary Gensler, chair of the Security and Exchange Commission (SEC), the agency activating the new rules: “Whether a company loses a factory in a fire or
millions of files in a cybersecurity incident, it may be material to investors. Currently, many public companies provide cybersecurity disclosure to investors.

“I think companies and investors alike, however, would benefit if this disclosure were made in a more consistent, comparable and decision-useful way.”

image 2

Put another way: Beginning in 2024, anyone interested in closely scrutinizing the cybersecurity plan of any public company, including investors, an everyday citizen or even an extremely curious journalist, will be able to pore over that company’s official report to the SEC to their heart’s content.

Granted, the new rules are aimed squarely at publicly traded companies. But many cybersecurity insiders also believe the crackdown will reverberate with privately held companies that are partnered with publicly traded counterparts or are hoping to become partners.

Says Agnishwar Banerjee, product marketing
manager of MetricStream (metricstream.com), an IT advisory firm specializing in cyber risk management and compliance:

“A key takeaway is that while the rules do not directly apply to private companies, by virtue of being part of the third-party ecosystem of public companies, the rules may in effect extend to them.

“Implementing a cyber-governance, risk and compliance program without factoring in the extended enterprise cannot be deemed effective
or complete in today’s interconnected business environment.”

 

New Reporting Requirements

The new SEC rule that will probably smart most for businesses is a requirement that forces them to report a known hack of their systems to the SEC within four days.

That’s a far cry from the way businesses have reported hacks previously: Often, victimized firms have been known to wait months before reporting a cyber-intrusion.

Still others try to skirt reporting an incident completely, hoping to avert bad press and liability.

Besides the short four-day window allowed for fessing up to a cyber break-in, other new SEC rules are designed to force companies to go into great, written detail on about their cybersecurity infrastructure.

image 3

Again, technically speaking, such reporting will only be required of publicly traded companies. But you can bet scores of computer security information officers
at publicly traded companies are going to have nice, long talks with many of their counterparts over at private companies regarding the strength of their partners’
cybersecurity.

Who could blame them? Essentially, computer security information officers’ jobs are decidedly at extreme risk with the new rules even if the original source of a break-in is with a privately held partner.

As far as the specifics in writing the SEC is mandating: The SEC now requires publicly traded companies to describe in detail the kinds of defenses they’ve developed to combat hackers, including the kind of protections they’ve developed with third-party companies.

And the SEC has also decided to put corporate boards on the hook as well, requiring companies to describe in writing the oversight role the corporate board is playing in defending against hackers.

Company management, too, is of course high up on the radar with new, “in writing” requirements. And the SEC also wants to know, in writing, if the company is working with assessors, consultants or auditors when it comes to cybersecurity planning.

Finally, the SEC wants to see—also in writing—how companies have woven their hacker defense systems into their overall risk management system.

 

Toughening Up Defenses

Not surprisingly, business reaction to the new SEC rules, which technically first went live in mid-December 2023 only for companies that run on calendar, year-end fiscal reporting, has been swift and decisive. An October Deloitte & Touche poll (www2.deloitte.com), for example, found that 65% of public company executives have already made plans to toughen their defenses against hackers.

Plus, more than half of executives surveyed vowed they would push third-party partners, including private companies, to beef up their cyber-defenses as well.

Says Daniel Soo, a principal at Deloitte & Touche: “Whether organizations are publicly traded or do business with public companies, clear communication from top leadership about cyber-risk management expectations can help mitigate security risks within organizations themselves.

“Increasingly, more executives understand cybersecurity is not just a CISO’s responsibility but a multifaceted business risk that demands many groups work together.”

New regs aside, as most businesses with cybersecurity defenses already know, a good cybersecurity plan also just makes good business sense.

That’s especially true given the never-ending cat-and-mouse game hackers insist on playing with businesses, year after year.

A new survey from CompTIA (comptia.org), a training and certification organization for the computing industry, for example, finds that businesses are still plagued by many of the usual suspects when it comes to cyber harassment.

In particular, malware remains a top concern at these organizations, with 40% of survey respondents identifying the malware scourge as a core focus of their defenses.

Another 33% pointed to ransomware attacks as critical, followed in priority by the hacking of firmware (31%), internet-of-things attacks (31%) and attacks on computer hardware (31%).

Of course, our old friend, phishing (30%)—through which hackers attempt to penetrate business computer networks using stolen passwords, IDs, malicious links and similar—was also high up on respondents hit-list, with 30% of respondents saying it’s a top priority.

Says Seth Robinson, vice president of industry research, CompTIA: “Businesses have begun to consider cybersecurity as a critical function. Excessive cybersecurity measures can hinder overall progress. But if measures are too relaxed, it can lead to serious incidents, resulting in potentially greater negative impacts. This balancing act is a full-time job. With technology trends evolving and attack patterns changing, true equilibrium may be impossible to achieve.”

Adds Matt Gorham, a cyber and privacy innovation leader at PricewaterhouseCoopers: “Surprisingly, there are still many companies who struggle with the basics. There is no shame and no consequence in revisiting the fundamentals of your cybersecurity risk management program.”

 

SOME TRUSTED RESOURCES

 

Fortunately, a number highly respected cybersecurity think tanks and organizations have
recently come out with detailed studies and advisories on how to handle the cyber-security threat landscape in 2024.

Together, these reports should enable your business to be a step quicker when it comes to
outfoxing the ever-persistent ne’er-do-wells.

Here’s where to scoop up a representative sampling of these reports for free:

 

Google Cloud Cybersecurity Forecast 2024

cloud.google.com/resources/security/cybersecurity-forecast

Comptia State of Cybersecurity 2024

comptia.org/content/research/cybersecurity-trends-research

PWC Global Digital Trust Insights 2024

pwc.com/us/en/services/consulting/cybersecurity-risk-regulatory/library/global-digital-trust-
insights.html

A Year in Review: A Look at 2023’s Cyber Trends and What’s to Come:

 

akamai.com/our-thinking/the-state-of-the-internet