By SEMA News Editors

American Adventure Lab

Jeep JL Stainless Steel VersaTable

American Adventure Lab has introduced a new stainless-steel Jeep JL VersaTable. Also available in poplar and bamboo, the tailgate table features an LED light with push-button switch, no cable supports, a M.O.L.L.E. back plate with M.A.S.S. connector holes, a quick-latch for one-handed opening and closing, all-aluminum construction and more.

americanadventurelab.com.

BluePrint Engines

Gen III HEMI-Compatible Performance Crate Engines

BluePrint Engines' new comprehensive range of Gen III HEMI-compatible 426ci performance crate engines offer various options, from long-block configurations to fully assembled engines complete with ECUs, wiring harnesses and front drive accessories. Customers can also choose between naturally aspirated or supercharged. BluePrint Engines Gen III HEMI-compatible crate engines are designed to deliver 610 to 872 hp guaranteed power levels as dyno-tested in BluePrint's state-of-the-art facility in Kearney, Nebraska.

The Gen III's versatility and power make it ideal for older Mopar cars, trucks, or Jeeps, breathing new life into classic vehicles.

blueprintengines.com.

RIGID Industries

9-in. Light and RBGW Backlight Options for 360-Series Lineup

RIGID Industries has announced new additions to its 360-series round LED lighting lineup. One of the company's most popular offerings, the 360-Series, previously consisted of 4-in. and 6-in. circular LED pods. The updated product line adds a new 9-in. light with an RBGW backlighting option for those looking to customize the look of their vehicles. RBGW backlighting also expands to the smaller 4-in. and 6-in. models.

Featuring 32 individual LEDs, the 9-in. light nearly triples the LED count of the 6-in. model and produces up to 23,232 lumens. Each pod features an IP68-compliant dust and water ingress rating, a high-impact polycarbonate lens (available in clear or Amber Pro), and a pressure-equalizing vent to ensure durability and long-lasting clarity. Customers can choose between drive (PN 36421) or spot (PN 36522) optics to select the beam pattern that best fits their needs.

rigidindustries.com.

Releasing a new product? Contact editors@sema.org.

By SEMA News Editors

Ford Names Lawler Vice Chair, House Joins as Finance VP

Ford has named John Lawler, Ford CFO since October 2020, as its new vice chair, while initially continuing as CFO until early 2025.

Additionally, Sherry House, who most recently was CFO at electric vehicle maker Lucid Motors, is joining Ford as vice president, finance, as part of a plan to succeed Lawler as CFO in early 2025. In the meantime, she will oversee financial planning and analysis as well as the finance organizations for the company’s automotive businesses: Ford Blue, Ford Pro and Ford Model e.

Both assignments are effective in early June.

As vice chair, Lawler will focus on Ford’s strategic development, all current and future global partnerships, and engagement with global leaders, including in China, Southeast Asia and Europe, to advance industry-critical policy, the company said.

For more information, visit ford.com.

TechForce Foundation, SkillsUSA Announce Strategic Collaboration

TechForce Foundation, a non-profit dedicated to guiding students to careers as professional technicians, and SkillsUSA, an education and industry partnership program, have announced a new strategic collaboration.

Through the partnership, SkillsUSA will introduce TechForce Foundation’s career-building resources to its members, encouraging them to access the TechForce online career hub that helps students connect with year-round scholarships, events, apprenticeships and jobs. Additionally, TechForce will educate its network of students and instructors about SkillsUSA membership, which offers opportunities for student leadership, professional development, enhanced curriculum, industry networking, and partnerships and real-world experiences that reinforce lessons learned in the classroom.

"This non-profit-to-non-profit collaboration showcases what can happen when two organizations work together for a common purpose," said TechForce Foundation CEO Jennifer Maher. "Both organizations are committed to the outcome of a skilled, passionate workforce, so ensuring our communications channels cross-pollinate ensures our students, and industry, win. With TechForce having over $4 million in scholarships to award this year alone, and SkillsUSA being active in nearly 5,000 schools and over 21,000 classrooms nationwide, it’s a natural alliance that supercharges results for the next generation of skilled technicians." 

For more information, visit techforce.org or skillsusa.org.         

Cosmo Tires Hosts Annual Car and Truck Show at TGI Headquarters

Cosmo Tires, a private-label brand distributed by Tire Group International, hosted its 2nd annual Kool Kat Ambush car and truck show at its facility in Miami, Florida.

The event featured a variety of cars and trucks, including a '68 Shelby GT350 and a one-off custom '63 Lincoln Continental, a Ferrari LaFerrari, and a Porsche Carrera GT. More than 25 trophies and awards were given out to participants for various accomplishments, such as best in show, best sound systems, best exhaust and more. 

The company reported an attendance of more than 2,000.

"As we continue to grow, we never want to lose sight of our family-owned culture," said Tony Gonzalez, CEO. "Our clients and distributors are a key part of that growing family which is why it’s important to set some time aside each year to get together like we do at our annual Kool Kat Ambush car and truck show.”

For more information, visit cosmotires.com. 

Got company news? Releasing a new product? Contact editors@sema.org.

By SEMA News Editors

The BMW iX is getting a refresh, and SEMA News sources recently caught new images that hint at some of the planned updates. 

In the new images, the iX sports the usual BMW camouflage, on both the front and rear, indicating changes to the bumpers, light clusters and grille.

According to insiders, the front bumper will have a more aggressive and pronounced shape, in addition to increased exterior personalization options, like new body colors and more wheel-rim designs. The M Sport package is also expected to be part of the standard equipment.

Sources also indicated that the updated iX will feature more powerful and efficient electric motors. With the goal of improving performance without compromising range, the iX will drive more than 375 miles on a single charge and will be available as a high-performance trim.

By Ashley Reyes

SEMA Education has launched a new virtual education series that addresses the state and opportunities of the electric vehicle supply equipment (EVSE) industry. Titled "Powering Tomorrow: Unveiling the Future of Electric Vehicle Charging Infrastructure, Presented by SkillFusion," the three-part curriculum will feature three individual sessions on June 25, July 9 and July 16. 

As the number of electric vehicles on the roads grows, charger reliability and uptime will play a significant role in owner experience, increasing the need for certified labor to maintain and repair this technology. This webinar series will feature industry experts and executives from SkillFusion, an organization dedicated to solving EV Charger Infrastructure downtime, presenting attendees with a holistic understanding of the EVSE infrastructure and workforce opportunities available.

"The industry is grappling with the unreliability of charger availability due to excessive downtime for maintenance--an issue that is becoming increasingly more important as the federal government instills a mandated 97% uptime requirement for the equipment," said Rue Phillips, SkillFusion Co-founder and President. "By the conclusion of this series, students will have acquired a comprehensive set of transferrable skills, enhancing their understanding and capabilities across the EVSE industry domain."  

Sessions include: 

The State of the EVSE Industry - June 25 at 10:00 a.m. (PDT) 

Presenters: Rue Phillips, SkillFusion Co-founder and President, and Mark LaNeve, Chairman - Franchise Equity Partners (FEP)

In this session, participants will delve into a comprehensive exploration of the state of the EVSE industry, gaining valuable insights into its current landscape. Attendees will develop a foundational comprehension of industry trends, challenges and opportunities, setting the stage for a deeper understanding of electric vehicle service equipment. Register here. 

EVSE Workforce and Career Opportunities and Available Resources - July 9 at 10:00 a.m. (PDT) 

Presenters: Elaina Farnsworth, SkillFusion Co-founder and CEO, and Enid Joffe, SkillFusion Electrification Specialist 

In this session, attendees will gain insights into the diverse career paths within the electric-vehicle service-equipment (EVSE) industry. Attendees will receive valuable resources, educational pathways and skill development opportunities, empowering them to navigate and excel in the dynamic EVSE workforce landscape. Register here. 

EVSE Infrastructure - July 16 at 10:00 a.m. (PDT)

Presenters: Dave Packard, SkillFusion Chief Strategy Officer, and Enid Joffe, SkillFusion Electrification Specialist 

In this session, participants will gain a comprehensive understanding of EVSE infrastructure, covering hardware, software and the intricacies of installation, operation and maintenance. Topics will provide participants with a holistic view of the infrastructure that supports electric vehicle charging. Register here. 

This is your chance to stay ahead of the curve of the EVSE industry and engage directly with experts of this technology. Register for sessions now to secure your spot.  

By SEMA News Editors

Ryan Stutzman is joining SEMA as its new chief financial officer (CFO), effective May 22. Stutzman will be based at SEMA's headquarters in Diamond Bar, California. 

Stutzman replaces current Vice President and Chief Financial Officer George Afremow, who will retire in June after 12 years with the association.

Stutzman is a strategic and results-driven executive with over a decade of experience leading financial teams and enhancing company performance in both public and private sectors. His expertise spans a wide range of financial operations, including mergers and acquisitions, strategic planning and enterprise resource planning (ERP) systems integration, which he has managed across various industries.

"In our search for a new CFO, we sought a leader not only with robust financial acumen but one with strong integrity, who is committed to protecting and furthering the cause of the automotive aftermarket industry," said SEMA President and CEO Mike Spagnola. "We are delighted to have found a great fit in Ryan."

In his new role, Stutzman will be responsible for overseeing day-to-day finance, investment relations and accounting activities for the association, including PRI. Stutzman will also play a pivotal role in the selection and implementation of company-wide systems, which will enhance SEMA's business relationship with its members.

Stutzman joins SEMA from Cherokee Chemical Co., Inc., where he significantly enhanced the company's financial performance and market position. He led the successful reorganization of the finance department and managed over a dozen strategic mergers and acquisitions, driving substantial growth and profitability. His initiatives in optimizing financial frameworks contributed decisively to Cherokee's industry leadership.

"I'm excited to join the association at such an important time for the automotive aftermarket," said Stutzman. "SEMA members are on the forefront of change and driving innovation, and I'm looking forward to supporting them as we shape the future of the industry."

A native of Charlotte, North Carolina, Stutzman received a Bachelor of Arts degree from Cedarville University and an MBA from Azusa Pacific University. Outside of work, Stutzman is passionately engaged with the great outdoors, frequently found road cycling, hiking or snowboarding. A dedicated coffee connoisseur, he has spent the past decade mastering the art of roasting and blending his own coffee, a testament to his meticulous attention to detail. Stutzman and his wife, Bethany, have two children.

By SEMA News Editors

Hotel reservations are open online here for the 2024 SEMA Show, November 5-8, at the Las Vegas Convention Center in Las Vegas, with the best value rates now available through SEMA's official hotel provider, onPeak. Booking through the SEMA block guarantees Showgoers the lowest rates in Las Vegas during the SEMA Show. 

And, onPeak also offers reduced resort fees at more than 40 properties, detailed below. Take advantage of these rates and book your rooms today!

Registration for the 2024 SEMA Show is open online here for qualified attendees. SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all, so registration fees are only $40 through Friday, June 28. Deadlines and fees for other registration categories can be found at semashow.com/register.

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) has announced the winners of its 2024 ARMO Hot Products Showcase Best New Product Awards.  

More than 80 products from 30 ARMO member companies were displayed in the ARMO Hot Products Showcase at the Spring Carlisle Show in Carlisle, Pennsylvania, in April. The showcase enabled manufacturers to highlight their best and newest innovations in a dedicated, high-traffic area of the event for free.

The following products were voted on by Carlisle attendees as best new products in their respective categories:

Categories (2): People's Choice and Engine 

Company: BluePrint Engines

Product Name: PS426CTF

Category: Interior

Company: Distinctive Industries

Product Name: Custom CTX Buddy Bench Seat Vertical Inserts with Cupholders

Category: Exterior

Company: Precision Replacement Parts

Product Name: '73-'87 (91) GM Truck Complete Vent Assembly

Category: Accessory Item

Company: Retro Manufacturing

Product Name: SUB1800

Category: Drivetrain/Brakes/Suspension

Company: Flaming River Industries

Product Name: C1500 Rack Cradle Kit

"Each of these manufacturers has created a cutting-edge product that not only exemplifies innovation but excites consumers in the automotive restoration industry," said ARMO Council Director Marcy Yanus. "We're thrilled to award this year's winners for their commitment to manufacturing compelling products." 

The winners will be recognized at the 2024 SEMA Show ARMO Reception. To learn more about the ARMO Hot Products Showcase, visit sema.org/armo-hot-products-showcase. 

By SEMA News Editors

Come Showtime this year, the Las Vegas Convention Center will be filled with the latest products, innovations, technology, displays and services from specialty-equipment market brands during the SEMA Show, November 5-8, Las Vegas. Exhibitors can now maximize their impact on the Show floor by entering their products, packaging and merchandising displays into the SEMA Show New Product Showcase, the top destination for media members, buyers, decision-makers and automotive professionals to source the hottest products from the Show floor in one convenient location.

Submissions for the 2024 SEMA Show New Product Showcase are now open online at SEMAshow.com/newproducts. Show organizers recommend reading the complete rules and regulations online here.

Entering the SEMA Show New Product Showcase is a no-brainer: the first entry is always free of charge and can help build brand awareness, boost booth traffic and generate quality sales leads. And if you're looking to expand to markets beyond the United States, the SEMA Show provides a platform to launch products in 140 represented countries and territories, a reach that is amplified in the New Product Showcase.

In addition, each product entry will have a dedicated QR code to help attendees learn more details and find the exhibitors' booth number, serving as a lead generation tool for participating exhibitors. The SEMA Show team also professionally photographs every product entry and highlights it in several promotions, including SEMA News, the official SEMA Show mobile app and the New Products Showcase gallery on SEMAShow.com. The gallery is promoted throughout the year as a resource for buyers and media to find the latest innovations even after Showtime. 

All entries are considered and eligible for a New Products Showcase award, providing even more brand exposure and recognition. Enter your company's products at SEMAshow.com/newproducts today!

Exhibitors: Learn key dates and find applications and submissions, such as the SEMA Show New Product Showcase, in this year's updated Exhibitor Service Manual. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Still have questions? No problem! Contact your SEMA Show sales representative at sales@sema.org, 909-396-0289 or semashow.com/contact. Still need booth space for the 2024 SEMA Show? Get started at SEMAShow.com/buyabooth.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By Ashley Reyes

Integrated vehicle electronics now means all systems are sharing data across several different networks. Making changes to a vehicle (ride height, performance, braking, infotainment, etc.) could have unintended consequences if you do not know or understand the relationship between electronic control units (ECUs).

Automotive aftermarket engineers, product developers or any SEMA member who uses a scan tool for development or product validation, are invited to the SEMA Emerging Trends & Technology Network (ETTN) webinar on Tuesday, June 4, at 1:00 p.m. PDT/4:00 p.m. EDT to learn about new vehicle communications standards.

Attendees will hear from Bob Augustine, Opus IVS's vice president of business development, as he presents the fundamentals of the currently used controller area network (CAN bus) and how they are being upgraded/migrated to faster standards as the need for more data computing increases.

While the currently used CAN bus communication protocols are very robust and stable, the advent of data fusion across network ECUs requires faster data transmission and lower latency. The two newer protocols, FD CAN and DoIP, are already on vehicles on the road and will require updated hardware to communicate with the laptop.

Register here for the webinar "Vehicle Communications Standards Update, presented by the Emerging Trends & Technology Network (ETTN)."

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) named Rebel Off Road as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Bond Gilmer, Rebel Off Road's president, below. 

SEMA News: Tell us the story of Rebel Off Road. How did the company start?  

Bond Gilmer: I began Rebel Off Road in 2010 during the recession. There were many obstacles and growing pains. Being an unknown company, I had to rely on my expertise and knowledge to set Rebel Off Road apart from the other companies that were already in the industry. I did a lot of events like Easter Jeep Safari in Moab, King of the Hammers (KOH) and Jamborees, and began traveling across the country for these events, where I would let the quality of the workmanship and the components that I used for the builds speak for themselves. 

SN: Was there any kind of breakthrough moment for your company? 

BG: For Rebel Off Road, the biggest growth will come from the overland category as this is really where the whole family can get into the outdoors and outdoor travel. Having a rig that is capable of letting the entire family experience this great country's backroads and trails and lets them explore with confidence and ease will drive the company's direction. 

SN: What's going on these days? What projects are you most excited about? 

BG: We have a new partnership with Alpine USA with more details soon to be released. We're really excited about three build projects that are in the works. Briefly, we're building a stretched two-door Jeep Wrangler JL built specifically for rock crawling. We're also working on a new Jeep Gladiator build for the overland scene that will be next level with its functionality and capabilities. Lastly, a large military vehicle was built for promotion and to tow the new JL out to trails in Southern California. 

SN: What's the best piece of advice you have for professionals getting started in the aftermarket? 

BG: Focus on the customer and what they are truly seeking to build. We pride ourselves on helping our customers reach their goals right the first time.  

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates