By SEMA News Editors

The 2024 SEMA Show continues today, Wednesday, November 6, with action from around the Las Vegas Convention Center (LVCC).

Once the Show floor opens at 9:00 a.m. PST, so too will "SEMA Live," a new-for-2024 virtual livestream giving enthusiasts all around the world the opportunity to witness trends on the SEMA Show floor. Watch the livestream on YouTube above (or here), or on the SEMA Facebook here.

For the first time ever, the SEMA Show is being streamed live online to give industry fans and enthusiasts an inside look at the aftermarket's exclusive trade-only event. Now through the end of the Show on Friday, November 8, viewers worldwide can tune in to SEMA Live on SEMA Show's YouTube and Facebook channels to experience the best of the SEMA Show as it takes over the LVCC grounds. 

The action from the SEMA Live studio will be hosted by Chris Jacobs, joined by remote reporters Alliyah Becerra and JC Fernando, who will take viewers behind the scenes of the Show's top features directly from the LVCC grounds. Viewers can look forward to exciting vehicle reveals, exhibitor highlights, celebrity appearances, and exclusive interviews with industry leaders. Additionally, Adrienne "AJ" Janic will report from the SEMA Battle of the Builders stage, offering a glimpse into the competition that celebrates the best car builders from the automotive aftermarket.   

Scheduled highlights:  

• Booth Highlights: See innovative exhibits from every hall on the SEMA Show campus. 
• Celebrity Interviews: Hear from automotive legends and personalities like Antron Brown, Chip Foose, TJ Hunt, Jay Leno and Richard Petty, to name a few. 
• Industry Leaders: Gain insight from Cam Douglas (OPTIMA Batteries), Rick Love (Vintage Air), Kim Mathers (Ford), and many more. 
• SEMA Battle of the Builders: Follow along to see the 40 finalists, their iconic builds, Top 12 judging, and see who wins the 11th annual Battle of the Builders competition. 
• Thrilling Activations: Get a glimpse into activations from Nitro Circus, OPTIMA Unleashed and Shell Performance Unbound. 
• Vehicle Reveals: Witness the debut of builds from Chip Foose, CTEK, Hemmings, Throtl, Ringbrothers and more. 

Watch the live stream through Friday, November 8, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

To learn more about the 2024 SEMA Show, visit semashow.com. 

By SEMA News Editors

Above, QA1 President and CEO Melissa Scoles accepts the SEMA Manufacturer of the Year honors during this year's SEMA Show Kickoff Breakfast.

QA1 was named SEMA Manufacturer of the Year and Keystone Automotive was named SEMA Channel Partner of the Year at the 2024 SEMA Show in Las Vegas, Nevada. Both companies were recognized at Tuesday's SEMA Show Kickoff Breakfast, celebrating their outstanding contributions to the automotive specialty-equipment industry over the past year.

"We are proud to honor QA1 and Keystone Automotive for their relentless dedication to advancing the industry," said SEMA President and CEO Mike Spagnola. "It takes hard work to drive meaningful change, and these companies have exemplified the teamwork, innovation, and service needed to propel the industry forward."

QA1 is an industry leader in high-performance suspension and driveline for the automotive aftermarket. From individual shock absorbers to suspension systems for entire vehicles, they are dedicated to designing and producing high-quality, cost-effective solutions across several markets. QA1's commitment to providing customers with high-quality product data, a passion for pushing boundaries and setting new standards, and investing in their employees through professional development opportunities are what made them the ideal recipient of this year's award. Visit QA1 and learn more about their products in Central Hall Booth #21357.

Above, Keystone Automotive President Bill Rogers accepts the SEMA Channel Partner of the Year honors at the SEMA Kickoff Breakfast.

Keystone Automotive is a leading distributor and marketer of specialty automotive equipment and accessories, serving the diverse interests and needs of auto enthusiasts. With eight warehouses and multiple cross docks supported by their own fleet of trucks, their distribution network is second to none. The Channel Partner of the Year Award recognizes Keystone's ongoing commitment to staying at the forefront of industry advancements, embracing new technologies and trends, and investing in cutting-edge logistics and inventory management systems that have revolutionized the way aftermarket parts are distributed, ensuring that customers receive timely and accurate deliveries. Visit Keystone Automotive in Central Hall, Booth #21249.

QA1 and Keystone Automotive are among the more than 2,400 exhibiting companies at the 2024 SEMA Show. Taking place now through Friday, November 8, at the Las Vegas Convention Center, the SEMA Show is the ultimate trade show for aftermarket professionals to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills. More information can be found at semashow.com.

By SEMA News Editors 

The 2024 SEMA Show is off and running through Friday, November 8, and you don’t want to miss the off-road, overlanding and motorsports activations featured in the Diamond Lot. Located adjacent to West Hall, the Diamond Lot is hosting a variety of activations highlighting innovative builds, including the SEMA Overland Experience, the onX Offroad Build Challenge, Off-Road Racing Build Clinic and more. Get the full details below. 

SEMA Overland Experience  

Booth #71000, Diamond Lot (adjacent to West Hall) 

Back by popular demand, the dedicated outdoor exhibit, the SEMA Overland Experience, located in the Diamond Lot adjacent to the West Hall, is giving attendees an immersive introduction to the world of overlanding. Head to the Diamond Lot to see this showcase of the latest trends in the world of overlanding--a lifestyle that merges off-road adventure with camping and self-sufficiency--including dozens of cutting-edge innovations in custom-built vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living, offering a glimpse into the future of adventure travel. Find out more details on the SEMA Overland Experience in a previous SEMA News preview story here. 

onX Offroad Build Challenge 

Booth #71000, Diamond Lot (adjacent to West Hall) 

New this year, the 2024 onX Offroad Build Challenge is reaching its thrilling finale this week at the SEMA Show, where the top builds will be on full display. The onX Offroad Build Challenge is shining a spotlight on cutting-edge off-road innovation and the creativity of prominent YouTube channels in the off-roading community. The competition included an impressive lineup of participants, including Bleeping Jeep, Rudy's Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation. Each channel brought its own unique style and expertise to their builds, transforming stock vehicles into off-road powerhouses. 

"The SEMA Show, known for celebrating automotive innovation, is the perfect venue for the culmination of the Build Challenge," said Ian Johnson of the onX Offroad Build Challenge. "Get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest and have a chance to meet the creators behind the builds." 

Each team was tasked to build a vehicle that can take on technical rock crawling and be self-sufficient for multi-day overlanding. The teams put their final rigs to the ultimate test on The Route to SEMA--a week-long wheelin' challenge the concluded here in Las Vegas at the 2024 SEMA Show. Episodes are availalbe on the onX Offroad YouTube channel. 

Drop by the Diamond Lot this week to see the vehicles, then vote for your favorite build. Find out more details here. 

Horsepower Rodeo 

Booth #73000, Diamond Lot (adjacent to West Hall) 

The Horsepower Rodeo is uniting the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience. Don’t miss these burnouts! 

Off-Road Racing Build Clinic 

Diamond Lot (adjacent to West Hall) 

SEMA and UNLTD Off-Road Racing have teamed up with The Fab School and Competitive Metals to bring Showgoers the ultimate clinic on how to build an off-road race cage.  

Experts will demystify the process, starting with the correct tubing material to proper welding/jointing techniques. Get knowledge from the motorsports experts and get to building your dream off-road race vehicle! Multiple sessions are scheduled at the UNLTD/Fabschool Booth, so come prepared with your questions! 

Ride With Us 

Booth #72000, Diamond Lot (adjacent to West Hall) 

Ride With Us is giving free 30-minute introductory motorcycle riding experiences designed for anyone who's thought about or wanted to try riding a motorcycle but hasn't yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels. 

You won't want to miss seeing these interactive activations this week at the 2024 SEMA Show. Visit semashow.com to see the SEMA Show Floorplan, educational sessions, activations and more.    

By SEMA News Editors 

The SEMA Businesswomen's Network (SBN) is presenting education sessions at the 2024 SEMA Show, including a special session on artificial intelligence (AI) and how to harness its potential hosted by Lauren McCullough, CEO of Tromml, seen above.

Industry women seeking to advance their leadership skills won't want to miss the SEMA Women's Leadership Symposium at the 2024 SEMA Show in Las Vegas. Powered by SEMA Education and the SEMA Businesswomen's Network (SBN), the education event is taking place today, Wednesday, November 6, from 11 a.m. to 4 p.m. PST, with a special focus on connecting participants and empowering their futures. 

"The Women's Leadership Symposium is a dynamic SEMA Show gathering and uniting forward-looking women from all corners of the automotive industry," said SEMA Council Director Nicole Bradle. "This empowering event is designed as a platform for women leaders to convene, collaborate and catalyze change in their respective fields and communities."  

This year, symposium participants will engage in thought-provoking keynote sessions, fireside chats, a networking luncheon and the interactive networking activities covering a wide range of topics in leadership development. The 2024 gathering will also feature the exceptional achievements and contributions of women in the automotive sector.  

"This prestigious event will provide attendees with the insights, skills and confidence to make impactful changes in their leadership and networking experiences both at the SEMA Show and beyond," explained Bradle.  

Whether you're a seasoned executive, emerging leader, entrepreneur or changemaker, the SEMA Women's Leadership Symposium provides invaluable resources, support and inspiration to help you thrive professionally and personally with actionable learning you'll leverage all year long. Register and make plans to attend now: 

SEMA Women's Leadership Symposium: Connecting Women, Empowering Futures, Powered by SEMA Business Network (SBN) 

Wednesday, November 6 

11:00 a.m. PT - 4:00 p.m. PST  

There is a fee to attend this event. Click here to register. 

For more details on the 2024 SEMA Show Education schedule for these and other seminars, visit semashow.com/education. 

By SEMA News Editors 

The annual SEMA Show in Las Vegas--today through Friday, November 8--includes numerous indoor features and activation areas designed to fuel your automotive passion while connecting you with key trends, innovations, brands and products that can advance your business. While planning your Show itinerary for the rest of SEMA Week, make sure you carve out time to visit the following: 

SEMA New Products Showcase 

North Hall, Booth #10160 

Often the first stop for buyers and media attendees, the New Products Showcase is a must-see destination for every professional interested in the latest automotive innovations and trends. In fact, with hundreds of companies displaying their latest advancements, the Showcase is a hub of cutting-edge technology, fresh trends and groundbreaking products--and therefore the ultimate place to discover the latest tools, components and accessories setting new industry standards that impact your business.  

But the Showcase is no static product display space. It’s designed to facilitate networking and collaboration by connecting attendees directly with manufacturers and industry insiders. All Showcase entries feature QR codes that you can scan via the SEMA Show app on your mobile device for complete product and exhibitor information. Utilizing the app, you can then build a Show itinerary and map a route straight to the product exhibitors that you most want to visit on the Show floor. 

SEMA Feature Vehicles 

LVCC, Multiple Locations 

The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, these vehicles offer in-person insights into the real-life applications of the industry’s latest and most exciting products. 

Located throughout the Convention Center, the displays also act as extensions of the Show’s booths, connecting attendees with exhibitors and product creators. As with the New Products Showcase, QR codes at each vehicle allow you to quickly capture information about the build products used via the SEMA Show app on your mobile device. You can then map a route to the companies offering those products on the Show floor.  

SEMA FutureTech Studio 

Central Hall, Booth #24401 

Following a successful debut in 2023, the SEMA FutureTech Studio has returned for its second consecutive year at the Show. Offering attendees a deep dive into the future of vehicle propulsion and automotive technology, the immersive activation is a platform for innovators, tech enthusiasts and automotive industry leaders to explore cutting-edge advancements driving the future of the automotive sector.  

Encompassing an impressive 38 displays from more than 25 exhibitors, as well as 25 unique vehicles exemplifying the future of automotive innovation, the Studio also features a FutureTech LIVE stage where SEMA Education sessions are presenting industry leaders discussing propulsion technologies, including electric vehicles (EVs), hybrids, hydrogen-powered vehicles, alternative fuels and other innovations transforming the industry.  

One of the 25 vehicles on display highlights the industry's future workforce. Deep Orange 15, an advanced, high-speed, off-road, semi-autonomous search-and-rescue vehicle, was built by students at Clemson University, and is on display in the FutureTech Studio. The vehicle is equipped with semi-active suspension, an innovative litter-loading mechanism, a high-voltage battery, a rotating passenger seat to assist victims and a series hybrid powertrain.

The vehicle is the 15th created as part of Deep Orange, Clemson’s flagship student vehicle prototype education program, where master’s students in the university’s Department of Automotive Engineering work with industry professionals to strategize on the customers’ needs, develop unique concepts and engineer and build each vehicle from scratch.

In addition, the overall EV & Future Propulsion section and its surrounding area includes more than 20 independent exhibit booths showcasing an exciting combination of vehicle and standalone displays. You have to add this innovative area to your Show plan!  

SEMA Collision Repair Stage   

Upper South Hall, Booth #32145 

Engage With I-CAR and SCRS at SEMA 

The SEMA Show Collision Repair Stage is a dynamic center for engagement and interaction for the collision-repair sector. Subject-matter experts from the Inter-Industry Conference on Auto Collision Repair (I-CAR) are delivering informative presentations and panel discussions all week on crucial industry topics, emerging trends and the future of collision repair. The stage is also offering attendees the chance to engage with these experts through interactive Q&A sessions, enhancing their understanding of key issues.  

Additionally, experienced welding experts are conducting hands-on welding demonstrations. These practical sessions are designed to showcase advanced welding techniques and offer interactive learning experiences. Plus, the I-CAR experience is highlighting new methods of learning technology through virtual-reality demos. View the I-CAR sessions on the SEMA Show planner here. 

Of related interest to this sector’s professionals, the Society of Collision Repair Specialists (SCRS) also has a prominent Show presence, offering a full slate of educational sessions highlighting developments in the automotive and collision-repair industries. View the SCRS sessions on the SEMA Show planner here. 

SEMA Art Walk 

Skywalk Bridge Connecting West and North Hall 

A key feature with a storied tradition, the Art Walk offers Showgoers a wide selection of authentic creations crafted by popular industry artists. Plus, thanks to its location off the main Show floor, it can be an inspiring and pleasant diversion from the hustle and bustle of the busy aisles. Best of all, attendees will find plenty of works executed in a variety of mediums to enhance the atmosphere of any enthusiast’s home, office or business lobby. 

According to SEMA Show Operations Director Lorri Monty, the Art Walk’s true heartbeat is its diverse contingent of professional creators. “These artists are very in touch with the people they’re serving,” she says. “They love talking to attendees about their art because it’s something they feel passionate about... And while Show attendees may not be able to afford the many vehicles on display at the Show, they can buy and take home some really cool art pieces.” 

For more on the SEMA Show, visit the floorplan at semashow.com/floorplan or visit semashow.com. 

By SEMA News Editors 

The 2024 SEMA Show opens in the Las Vegas Convention Center (LVCC) today, November 5, through Thursday, November 8, in Las Vegas. Following are some critical know-before-you-go details for SEMA Showgoers to start their SEMA Week with success.  

The SEMA Show serves as the epicenter of industry advancements. With more than 2,400 exhibiting brands, including 580 first-time exhibitors, the 2024 SEMA Show promises a dynamic and immersive experience that captures the pulse of the automotive aftermarket. Attendees can explore more than 1,400 vehicles on display across 1.2 million NSF of exhibit space, showcasing the latest innovations within 12 distinct communities. This is a unique opportunity to witness firsthand the trends and technologies that are driving the future of the industry. 

"Every year, the SEMA Show illustrates that our members are not just reacting to the future; they are building it together," said SEMA President and CEO Mike Spagnola. "Every initiative, every innovation, every victory we achieve is fueled by their passion, expertise, and commitment." 
 

SEMA Show Transportation Around Las Vegas 

Attendees have several transportation options available to them. SEMA Show management reminds Showgoers there is limited parking at the LVCC and encourages attendees to plan to ensure enough time to get to the LVCC and navigate the large SEMA Show campus. (View the 2024 SEMA Show floorplan at semashow.com/floorplan). 

Attendees can utilize the free hotel shuttles, the Las Vegas Monorail (see below for a SEMA discount!) and the Strip & Downtown Express (SDX) along with the Vegas Loop and ride-sharing apps or taxis to get around during SEMA Week. 

Plan your SEMA Week transportation by reading this recent SEMA News article, or visit the SEMA Show Transportation webpage here on SEMAShow.com for up-to-date information. 
 

Attendee Badge Pick-Up 

Attendees who have already registered after the badge mailing deadline may retrieve their badges on-site in the Express Registration area in West Hall or in the Main Registration in Lower South Hall East. Registrants must be prepared to present a valid government-issued photo ID when picking up their badge at any of the registration locations. The name on the photo ID must match the name on the badge. 
 

SEMA Show Planner and SEMA Show App 

Showgoers can unlock the full potential of their upcoming SEMA experience by creating an account on Map Your Show and the SEMA Show app. The SEMA Show Planner is a personalized tool that maximizes engagement and ensures a seamless event experience.  

My Show Planner for the SEMA Show coexists with the SEMA Show app, meaning your SEMA Show plan is accessible across all platforms—desktop and mobile. Read more about how to create a My Show Planner account on Map Your Show and the SEMA Show app here. To download the SEMA Show app, which includes all the features from My Show Planner plus turn-by-turn real-time directions while on the SEMA Show campus, visit semashow.com/app. 
 

SEMAShow.com and Bessie the Chatbot 

Say hello to Bessie, SEMA's AI-powered chatbot that complements SEMAShow.com and the SEMA Show mobile app, plus all the on-site collateral and signage, as the best way to maximize your time and navigate the SEMA Show. 

Chatting with Bessie is easy:  

• Send a text to 833-338-3101. 
• Download the SEMA Show mobile app. 
• Visit SEMAShow.com. 
• Look for QR code signage around the SEMA Show campus. 

SEMA Gear 

Throughout SEMA Week, visit the SEMA Gear booths at these convenient locations across the LVCC. Enjoy the SEMA Show all year long and take home some trendy apparel!  

• Central Hall & Central Lobby, Booth #10080 
• North Hall, Booth #11003 
• Central Hall, Booth #20600 
• Upper South Hall, Booth #30000 
• Upper South Hall, Booth #34000 
• Lower South Hall, Booth #40000 
• West Hall, Booth #50020 
• West Hall, Booth #71010 
• Central Hall & Central Lobby, Booth #80000 
• Silver Lot, Booth #81595 
• Lower South Hall, Booth #85000 

Those not in attendance may also visit semagear.com to purchase SEMA Show gear online. 

The 2024 SEMA Show continues in the Las Vegas Convention Center through Friday, November 8. For more information, visit semashow.com. 

By SEMA News Editors 

The 2024 SEMA Show opens today, Tuesday, November 5, in the Las Vegas Convention Center (LVCC). Once the Show floor opens at 9:00 a.m. PST, so too will "SEMA Live," a new-for-2024 virtual livestream giving enthusiasts all around the world the opportunity to witness trends on the SEMA Show floor. Watch the livestream on YouTube below (or here), or on the SEMA Facebook here.

For the first time ever, the SEMA Show will be streamed live online to give industry fans and enthusiasts an inside look at the aftermarket's exclusive trade-only event. From Show opening on Tuesday, November 5, to Friday, November 8, viewers worldwide can tune in to SEMA Live on SEMA Show's YouTube and Facebook channels to experience the best of the SEMA Show as it takes over the LVCC grounds. 

The action from the SEMA Live studio will be hosted by Chris Jacobs, joined by remote reporters Alliyah Becerra and JC Fernando, who will take viewers behind the scenes of the Show's top features directly from the LVCC grounds. Viewers can look forward to exciting vehicle reveals, exhibitor highlights, celebrity appearances, and exclusive interviews with industry leaders. Additionally, Adrienne "AJ" Janic will report from the SEMA Battle of the Builders stage, offering a glimpse into the competition that celebrates the best car builders from the automotive aftermarket.   

Scheduled highlights:  

• Booth Highlights: See innovative exhibits from every hall on the SEMA Show campus. 
• Celebrity Interviews: Hear from automotive legends and personalities like Antron Brown, Chip Foose, TJ Hunt, Jay Leno and Richard Petty, to name a few. 
• Industry Leaders: Gain insight from Cam Douglas (OPTIMA Batteries), Rick Love (Vintage Air), Kim Mathers (Ford), and many more. 
• SEMA Battle of the Builders: Follow along to see the 40 finalists, their iconic builds, Top 12 judging, and see who wins the 11th annual Battle of the Builders competition. 
• Thrilling Activations: Get a glimpse into activations from Nitro Circus, OPTIMA Unleashed and Shell Performance Unbound. 
• Vehicle Reveals: Witness the debut of builds from Chip Foose, CTEK, Hemmings, Throtl, Ringbrothers and more. 

Watch the live stream starting Tuesday, November 5, through Friday, November 8, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

To learn more about the 2024 SEMA Show, visit semashow.com. 

By SEMA News Editors

The 2024 SEMA Show opens today, November 5, and once the Las Vegas Convention Center (LVCC) doors open, so too will a comprehensive education program designed to upskill and elevate the industry's workforce. View the complete 2024 SEMA Education program and add sessions to your SEMA Show planner online here.  

The education program is a cornerstone of the SEMA Show and this year's program highlights 80 sessions focused on personal and professional development, emerging business issues, trends and best practices. 

"Staying ahead of an evolving market is crucial for businesses to stay competitive," said Gary Vigil, SEMA senior manager of professional development. "Our goal is to empower our attendees by offering a best-in-class education program that can help take their careers and businesses from good to great." 

The program includes a wide array of content delivered among various session formats, including panel discussions, hands-on workshops and interactive seminars, to ensure that attendees have a diverse learning experience. Participants can engage with speakers who are subject-matter experts, industry leaders and thought leaders as they share information that is relevant, meaningful and valuable.  

SEMA Show Education Program highlights:  

• Six learning tracks, including Aftermarket Updates and Future Trends, Inside the Shop, Legislative and Regulatory, Sales and Marketing, Small-Business Strategy and Vehicle Technology. 
• Partner-driven education sessions from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Society of Collision Repair Specialists (SCRS) and the Tire Industry Association (TIA) View more details on these partner sessions below.   
• The SEMA Women's Leadership Symposium: Connecting Women, Empowering Future, Powered by SBN, a five-hour workshop where attendees can convene, collaborate and catalyze change in their respective fields and communities. View more details on this featured session here.
• Management Essentials for Leaders, Presented by Dale Carnegie, a six-hour program offering business owners and executive leaders the opportunity to gain essential skills of confident and assertive leadership. View more details on this featured session here. 
• Electric Vehicles 101, Presented by Legacy EV, a seven-hour training course focusing on the fundamental functions of EV powertrains and key high-voltage safety practices. View more details on this featured session here.

"The SEMA Show education program offers attendees full control over their professional development experience, enabling them to create a customized learning plan that fits their needs," said SEMA Trade Show Director Andy Tompkins. "Whether you're new to the industry or a seasoned veteran, the education program has been carefully crafted to suit your needs, boost your skills, and drive immediate takeaways." 

SEMA Collision Repair Stage

In addition, the SEMA Show Collision RepairStage (Upper South Hall, Booth #32145) features a dynamic center for engagement and interaction for the collision-repair sector. Subject-matter experts from the Inter-Industry Conference on Auto Collision Repair (I-CAR) are delivering informative presentations and panel discussions throughout each day on crucial industry topics, emerging trends and the future of collision repair. The stage also offers attendees the chance to engage with these experts through interactive Q&A sessions, enhancing their understanding of key issues.  

Additionally, hands-on welding demonstrations are conducted by experienced welding experts to showcase advanced welding techniques and offer interactive learning experiences. Plus, the I-CAR experience features virtual-reality demos of new methods of learning technology. View the I-CAR sessions on the SEMA Show planner here. 

Of related interest to this sector’s professionals, the Society of Collision Repair Specialists (SCRS) also have a prominent Show presence, offering a full slate of educational sessions highlighting developments in the automotive and collision-repair industries. View the SCRS sessions on the SEMA Show planner here. 

Learn Dealer 'Secrets' and More During Tire Education by TIA

The Tire Industry Association (TIA) will present several sessions at this year's SEMA Show, including topics covering automotive tire service training, truck tire inflation safety, tire dealer "secrets," tire pressure monitoring systems (TMPS), retail tire risk management and more. View more details here.

Empower Your Brand With Small-Business Strategy Sessions

Small-business owners and professionals will find value in the 16 sessions geared toward small-business strategy and covering topics, including networking tips, strategies to grow your business, expanding diversity, attracting talent, economy updates and more. View more details here.

View the complete 2024 SEMA Education program and add sessions to your SEMA Show planner online here. For more on the SEMA Show, visit the floorplan at semashow.com/floorplan or visit semashow.com. 

By SEMA News Editors

The SEMA New Products Showcase at the 2024 SEMA Show, today through Friday, November 8 in Las Vegas, is a must-visit destination for any professional interested in the latest automotive innovations and trends.

The New Products Showcase is the hub of cutting-edge technology, fresh trends and groundbreaking products, all presented to buyers, media, influencers, enthusiasts and professionals from around the world. With hundreds of companies displaying their latest advancements, the showcase is the ultimate place to discover the newest tools, components and accessories that are setting the industry standard.

For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders.

In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market.

By SEMA News Editors

The SEMA Show, opening today through Friday, November 8, in Las Vegas, is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports and everything in between. Much more than rolling works of art, the official SEMA Show feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products.

Located throughout the Las Vegas Convention Center (LVCC), the displays act as an extension of the Show floor booths, connecting enthusiasts, buyers, media members, influencers and attendees with exhibitors and product creators.

See a featured vehicle you like? Download the SEMA Show app and scan it to capture product and exhibitor information quickly. The SEMA Show app is free to download at semashow.com/app.

ARMO-HRIA Booth Features Stellar Vehicles

Classics and restorations like these at the shared ARMO-HRIA booth are staples of several SEMA council and network Show floor hubs.
 

The SEMA Automotive Restoration Market Organization (ARMO) Central Hall display (Booth #23295) is a must-see for a close-up look at stellar restorations. Located between the Restoration Marketplace and Hot Rod Alley Show sections, it's a collaborative effort with SEMA's Hot Rod Industry Alliance (HRIA), and a place where Showgoers are connecting with ARMO volunteer leaders this week.

Each council selects three vehicles for their distinctive style and representation of their respective market niche. Two vehicles will be unveiled at the Show--one a '50s sports wagon and the other a European supercar. The third is a '99 Nissan Sky­line GTR--a coup for ARMO through its budding relationship with the Japanese Classic Car (JCC) Show.

Restyler Competition Inspires New Ideas for Business Owners

The yearly PRO Cup Challenge at the SEMA Show awards top restyle packages for noteworthy vehicle platforms. Meant as inspiration, the packages can be duplicated by industry restylers to help drive dealership/industry sales.

Heads up, restylers, installers and builders! The PRO Cup Challenge features six customized vehicles competing for the Challenge trophy and the Fan Favorite award. Located in the West Hall, Booth #50203, the competition is offering restylers and builders inspirational and potentially lucrative platform ideas.

Each vehicle sports a unique accessory package designed to be easily replicated, appeal to a broad range of customers and help jump-start dealership sales and profits.

A judging panel will select the Challenge winner this week while attendees can help choose the fan favorite. Just scan QR codes in the booth and download information on each vehicle and suddenly, you have access to brand-new ideas to merchandise to customers.

"Our goal is to continue driving value and busi­ness to participating restylers and manufacturers," declared PRO Chair Colby McLaughlin. "We intend to continue creating B2B collaboration opportunities for manufacturers to get their products in front of more builders and on building more media visibility and business opportunities for all participants."

SEMA TORA Feature Vehicle Trail

The SEMA Truck & Off-Road Alliance (TORA) features eight innovative builds at the TORA Feature Vehicle Trail located on the outside walkway between the North and West Hall.

"The TORA Feature Vehicle Showcase is all about highlighting the various products, vehicle trends, and business ideas that exist within the truck and off-road market," said TORA Council Director Denise Waddingham. 

Attendees are encouraged to visit this Show section and vote for their favorite build as soon as possible, as the car with the most votes will be named the TORA Feature Vehicle Best in Show Award winner during TORA's Reception tomorrow, Wednesday, November 6.

The 2024 TORA Feature Vehicles are:

• Billet Racing, '24 Chevrolet Silverado 2500
• HD Custom FN Customs, '93 Mitsubishi Delica
• Ernie's Custom Shop, '22 Jeep Gladiator
• ICON Vehicle Dynamics, '22 Toyota Tundra
• LGE-CTS Motorsports, '24 INEOS Grenadier
• North Speed and Restoration, '76 Chevrolet K30
• Rebel Off-Road, '24 Jeep Gladiator
• Rebel Off-Road, '21 Jeep Wrangler 2-Door Stretched

SEMA Show attendees can vote for their favorite build by visiting the TORA Feature Vehicle Trail and scanning a QR code on-site. The vehicle with the most votes will be named the TORA Feature Vehicle Best in Show Award winner at TORA's Reception tomorrow, Wednesday, November 6. Register for the reception, and other TORA SEMA Show events, here.
 

Silver Lot

A perennial center of special activations and excitement will be in the Silver Lot outside of the LVCC Central Hall. This unique section not only includes featured vehicle displays but also outdoor vehicle demonstrations of extreme performance. See aftermarket parts and applications put through their real-life paces courtesy of the Shell Performance Unbound (Lot 1), the return of the SEMA Battle of the Builders (Lot 2) and the adrenaline-pumping Nitro Circus team (Lot 3).
 

The Toyo Tires Treadpass

The famed Toyo Tires Treadpass returned to the 2024 SEMA Show with 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.

Toyo Tires returned to the SEMA Show with the attendee-favorite Toyo Tires Treadpass, a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls and for the 11th year, Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees

Treadpass premiered 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.

"Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA," said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp.

In collaboration with Leen Customs, Toyo Tires also brought back its popular limited-edition pins. Ten pins were created for some of the Toyo Treadpass display vehicles, which are distributed at certain times during Show Week (visit the area for more details). An exclusive 11th pin will also be available during the "Artist's Meet" with Leen Customs founder, Hansel Echeverria, taking place tomorrow, Wednesday, November 6, from 12 p.m. to 1 p.m. PST.

Celebrating SEMA, Toyo Tires is partnering with Zynga's NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass, and the winner will be built into the CSR2 game.

The 2024 SEMA Show continues in the Las Vegas Convention Center through Friday, November 8. For more information, visit semashow.com.