By SEMA News Editors

In addition to the thousands of brand booths teeming with new innovations and trends on the Show floor, the 2024 SEMA Show, November 5-8 in Las Vegas, will once again feature a comprehensive education program designed to upskill and elevate the industry's workforce. (View the program online here).

Bear Grylls to Be Joined By Rutledge Wood on SEMA Main Stage

Thursday, November 7, 2:00 p.m. PST
SEMA Show Main Stage, West Hall
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Bear Grylls, host of "Man vs. Wild," "Running Wild With Bear Grylls," and "You vs. Wild," will host a keynote named "The Power of Resilience—Never Give Up, Featuring Bear Grylls" as part of SEMA Show's professional development experience. And now, SEMA has confirmed Grylls will be joined by Rutledge Wood, auto racing analyst and TV host, to reflect on Grylls' experiences and lessons learned.

"I'm looking forward to guiding the audience through a journey to understand how to overcome hurdles and adversity and to learn from failures," said Grylls. "I hope my stories of resilience will inspire, uplift and empower SEMA Show attendees to face their own challenges."

Connecting Women, Empowering Futures With This Full-Day Program

Wednesday, November 6, 11:00 a.m. - 4:00 p.m. PST
West Hall, Room W326
+ Add to Show Planner

Tailored exclusively for women in the industry is the SEMA Women's Leadership Symposium: Connecting Women, Empowering Futures, Powered by SBN, a dynamic gathering uniting trailblazing women from all corners of the automotive industry. This empowering event serves as a platform for women leaders to convene, collaborate and catalyze change in their respective fields and communities. Participants will engage in thought-provoking keynotes, interactive skill-building workshops, fireside chats, the "Circle of Women" networking luncheon and the popular C-suite Insights panel discussion covering a wide range of topics in leadership development. This year, there will be a celebration of the exceptional achievements and contributions of women in the automotive sector, with the first annual "Shining the Spotlight on Women." This prestigious event recognizes the trailblazing women who have made significant strides in various facets of the automotive industry, from engineering and design to leadership and innovation. Whether you're a seasoned executive, an emerging leader, an entrepreneur, or a changemaker, the SEMA Women's Leadership Symposium provides invaluable resources and support to help you thrive professionally and personally with actionable learning that you will leverage all year long.

There is a $199 fee to attend this event.

Discover Management Essentials for Leaders, Presented by Dale Carnegie

Tuesday, November 5
9:00 a.m. PT - 3:00 p.m. PT
+ Add to SEMA Show Planner

Wednesday, November 6
9:00 a.m. PT - 3:00 p.m. PT
+ Add to SEMA Show Planner

Bright minds from Dale Carnegie tailor-made a program exclusively for SEMA Show attendees with one six-hour class encompassing three sessions. The skill-building class blends three interactive workshops with a range of presentations from multiple industry decision-makers to hone a professional's abilities to lead with assurance, empower their teams and achieve tangible results.  

Participants will also develop the confidence, communication prowess and strategic mindset necessary to excel in leadership roles within the automotive sector. Whether aiming to lead a dealership, manage a manufacturing plant, or spearhead marketing initiatives, this program is designed to equip individuals with the tools and strategies needed to thrive in the fast-paced world of automotive leadership.

There is a $225 fee to attend this event.

Several Dedicated Collision-Repair Education Sessions Await SEMA Showgoers

Industry professionals have the opportunity to participate in and learn from a collision-repaired-focused education series—plus events specifically created for the collision-repair industry—thanks to dedicated programs by the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS).

Repairer-Driven Education at the SEMA Show: SCRS Set to Present an Exciting Mix of Seminars

+View SCRS sessions on Show planner

The Society of Collision Repair Specialists (SCRS) will once again wow attendees with a total of 20 seminars, including the highly anticipated OEM Collision Repair Technology Summit. Scheduled for Thursday, November 7, the OEM Summit will consist of three distinct sessions featuring companies and individuals with rich histories of producing sophisticated advancements in the automotive and collision-repair fields.

The event will highlight architectural and technological developments in modern vehicles, with a focus on emerging trends that influence vehicle repairability and collision industry preparation.

Session I: The Value of OEM Repair Information
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Session II: How Telematics Technologies Are Evolving the Customer Experience
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Session III: Laser Welding in Automotive and Aerospace Manufacturing, and Developing Technologies for Repair Solutions
+Add to Show planner

I-CAR Gears Up for SEMA 2024: A Commitment to Collision Repair Excellence

+View I-CAR sessions on Show planner.

At the 2024 SEMA Show, I-CAR will present a series of specialized courses designed to advance professional skills and knowledge. These in-person learning opportunities include: 

• "MIG Welding Technology & Applications": This course explores advanced MIG welding techniques and applications, covering the latest advancements in welding technology and their effective use in collision repair. 
• "Electric Vehicle (EV) Overview & Considerations": Participants will gain a thorough understanding of EV technology, including unique repair considerations and best practices for handling these increasingly common vehicles. 
• "Advanced Driver Assistance Systems (ADAS) Overview & Considerations": This session provides an in-depth look at ADAS technology, focusing on repair and calibration techniques necessary for accurate and safe vehicle repairs. 

Learn Dealer 'Secrets' and More During Tire Education by TIA

+View TIA sessions on Show planner.

The Tire Industry Association (TIA) will present several sessions at this year's SEMA Show, including topics covering automotive tire service training, truck tire inflation safety, tire dealer "secrets," tire pressure monitoring systems (TMPS), retail tire risk management and more.

Empower Your Brand With Small Business Strategy Sessions

+View Small Business Strategy sessions on Show planner.

Small-business owners and professionals will find value in the 16 sessions geared toward small-business strategy and covering topics, including networking tips, strategies to grow your business, expanding diversity, attracting talent, economy updates and more.

To view the full 2024 SEMA Show Education Program, which includes 80 seminars across seven learning tracks, visit semashow.com/education. Still need a 2024 SEMA Show badge? Attendee, buyer and media registration for the 2024 SEMA Show is open at semashow.com/register.

By SEMA News Editors

The 2024 SEMA Show, November 5-8 in Las Vegas, stands as the premier event in the automotive industry with unparalleled access to cutting-edge products, innovations and networking opportunities. But beyond the SEMA Show floor, SEMA Week provides countless opportunities to engage with industry leaders and professionals through official events and exciting after-hours gatherings. Explore the complete list of SEMA Week events and after-parties below to make the most of your SEMA experience this year!

Industry Night @ SEMA Featuring The Goo Goo Dolls

Tuesday, November 5, from 5:00 to 9:00 p.m. PST

• SEMA Show campus outside of the Lower South Hall
• General admission tickets start at $49! (before fees)
• Purchase Industry Night @ SEMA tickets here.

Jumpstart your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf.

Tickets are still available starting at just $49, and they might sell out, so don't wait!

The Tuesday night event will provide Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, all following a successful first day of the 2024 SEMA Show.

Check out VIP ticket options for premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations.

SEMA Industry Awards Banquet

Thursday, November 7, 6:00 p.m. Reception, 7:00 p.m. Banquet

• Westgate Las Vegas Resort & Casino - Paradise Event Center (View on Google Maps)
• Tickets or host tables are required.
• Purchase SEMA Industry Awards Banquet tickets here.

Fasten your seatbelts. The aftermarket's night of the year returns on Thursday, November 7, for the SEMA Industry Awards Banquet. Join the celebration that's complete with great friends, food, entertainment and maybe even a few surprises. The extravaganza also reveals the winner of several prestigious awards, including Content Creator of the Year, the Robert E. Petersen Lifetime Achievement Award and the SEMA Person of the Year. You won't want to miss this one!

Tickets for the SEMA Industry Awards Banquet are $99 each. Purchase tickets here. Host tables are also available for $2,000, providing VIP seating and a 30-second commercial spot played during the program. Contact Courtney Wright at courtneyw@sema.org to learn more and get involved.

T-Pain at Zouk Nightclub (Offical SEMA Afterparty)

Thursday, November 7, 10:30 p.m. PST - 4:00 a.m. PST

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)
• Tickets required. Purchase here.

End your Thursday with T-Pain at Zouk Nightclub. Make it a night to remember and book tickets at zouk.group/sema.

SEMA Fest

Friday, November 8 (Doors open 3:00 p.m., last concert ends 10:00 p.m. PST).

• SEMA Show campus outside of the Lower South Hall
• General admission tickets start at $69! (before fees)
• Purchase SEMA Fest tickets here.

Get ready for an unforgettable evening filled with high-octane excitement, incredible music and everything you love about car culture on Friday, November 8, on the SEMA Show campus. Don't miss out—grab your tickets now before they sell out and be part of this incredible celebration.

Note: VIP SEMA Fest passes are almost sold out! Buy your tickets today for access to premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations during the event.

• Epic Performances: Live music from Cage the Elephant, SUBLIME, Fitz And The Tantrums, and Petey will keep the energy high and the crowd buzzing. 
• Thrilling Events: From the heart-pounding OPTIMA Unleashed, Nitro Circus, Shell Unbound and more outdoor activations and immersive experiences, SEMA Fest has something for everyone. 

Ludacris at Zouk Nightclub (Official SEMA Afterparty)

Friday, November 8, 10:30 p.m. PST - 4:00 a.m. PST

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)
• Tickets required. Purchase here.

Zouk Nightclub with Ludacris headliner is the only place to be after the SEMA Show and SEMA Fest! Book tickets at zouk.group/sema.

DJ Snake at Zouk Nightclub (Official SEMA Afterparty)

Saturday, November 9, 10:30 p.m. PST - 4:00 a.m. PST

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)
• Tickets required. Purchase here.

Close out SEMA Week on a high note and an unforgettable night with DJ Snake at Zouk Nightclub! Book tickets at zouk.group/sema.

Still need a 2024 SEMA Show badge? Attendee, buyer and media registration for the 2024 SEMA Show is open at semashow.com/register.

By Ashley Reyes

SEMA has announced the finalists of its 2024 Manufacturer of the Year and Channel Partner of the Year Awards. Presented at the SEMA Show, these awards recognize leading companies for their significant contributions to the automotive special-equipment industry over a yearlong period.  

Finalists for SEMA Manufacturer of the Year, which honors a manufacturing company for its outstanding industry contributions, innovations, and business practices, are:    

• CSF Cooling – Racing & High Performance Division
• GEN-Y Hitch 
• QA1 

Finalists for SEMA Channel Partner of the Year, which recognizes a sales channel partner for its role in facilitating the flow of goods from manufacturers to end users, providing outstanding service to the sales, distribution, retail and/or eCommerce channel(s) of the industry, are:  

• Keystone Automotive  
• Meyer Distributing  
• Tri-State Enterprises

The Manufacturer of the Year and Channel Partner of the Year award recipients will be announced alongside the New Products Awards winners during the SEMA Show Kickoff Breakfast, November 5 at 7:00 a.m. PST at the Westgate Las Vegas Resort & Casino Paradise Event Center. Emceed by Jerod DeAnda and a not-to-be-missed keynote speaker, the Kickoff Breakfast will unite the global automotive community for networking, a plated breakfast, and special presentations before the Show officially opens.  

The SEMA Person of the Year, Content Creator of the Year and the Robert E. Petersen Lifetime Achievement Award recipients will be announced during the SEMA Industry Awards Banquet on Thursday, November 7, at 6:00 p.m. PST at the Westgate Las Vegas Resort & Casino Paradise Event Center. The SEMA Industry Awards Banquet is the annual celebration of the specialty-equipment industry. SEMA Show attendees are invited to attend the event to experience top-flight entertainment, industry trends, and networking. 

Additionally, the winner of the SEMA Best Engineered Vehicle of the Year Award will be announced on Thursday at 10:30 a.m. PST in SEMA Central.

To RSVP for the Kickoff Breakfast or purchase tickets to the Industry Awards Banquet, click here.

By SEMA News Editors

The automotive aftermarket will converge in Las Vegas for the 2024 SEMA Show, November 5-8. As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals, SEMA Show organizers have compiled a list of deadlines and reminders to keep the industry on track and on budget (more details below).

To make the most of your SEMA Show experience this year, be sure to bring your teams and customers to special events, like the Industry Night @ SEMA with tire-smoking drift demos and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf on Tuesday, November 5, from 5:00 to 9:00 p.m. PST. Tickets are still available starting at just $49, and they might sell out, so don't wait! Purchase Industry Night @ SEMA tickets here.

In addition, the SEMA News Products Showcase, the No. 1 destination for buyers and media members at the SEMA Show, is still accepting submissions. Showcase your new products, company information and booth number to thousands of professionals who are commanding billions in buying power. The first product entry is always free, with additional product entries at $175 per submission. Submit New Product Showcase entries at semashow.com/newproducts, and read the rules and regulations here. Questions? Contact the SEMA Show office at 909-396-0289 or newproducts@sema.org.

And, for exhibitors who registered past the mailing deadline may retrieve their badges on-site in the Express Registration area in West Hall or in the Main Registration in Lower South Hall East. Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below. 

View the SEMA Show deadlines checklist.

Upcoming Key Exhibitor Deadlines

Be sure to check out the complete list of deadlines for more dates. 

Friday, September 27: Exhibitor Registration Due for domestic exhibitors (to receive badges in the mail).

• Tuesday, October 22: Orders for tents/canopies due to Full Circle Events.
• Thursday, October 24: Important: Last-day freight will be accepted at the Advance Freeman warehouse without penalty.
• Thursday, October 24: Hanging sign/banner shipments due to Advance Freeman warehouse.
• Thursday, October 24: New Product Showcase advance shipments due to Advance Freeman Warehouse.
• Friday, October 25: Photography orders due to Expo Ease.
• Friday, October 25: Plant and floral orders due to Expo Ease.
• Saturday, October 26: Freight: First day shipments will be accepted at the Las Vegas Convention Center.
• Friday, October 4: New Products Showcase entry advance rate deadline. (The first product is always free; save $80 on each additional entry by submitting before this deadline).
• Friday, November 1: Vehicle detailing orders due to ShowFleet (for advanced rate).
• Tuesday, November 5: SEMA Show opens in Las Vegas.
• Thursday, November 7, 12:00 p.m. PST: Deadline to pick up SEMA Show Banquet tickets.
• Thursday, November 7: SEMA Show online registration closes at 2:00 p.m. PST.
• Friday, November 8: SEMA Show Members Lounge conference room reservations close at 3:00 p.m. PST.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.

And for those that haven't already, exhibitors can lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals at the 2024 SEMA Show, it's important to stay up-to-date on upcoming deadlines. Click here for a list of critical deadlines and checklists to keep the industry on track and on budget. In addition, exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees. 

By SEMA News Editors

Boundry

Trailbreaker Truck Bed Rack

The Boundry Trailbreaker is an all-new truck bed rack that eliminates common issues when transporting mountain bikes and dirt bikes. Tailgate pads, hitch racks and tie-down straps compromise backup cameras, parking sensors, the ability to tow or use the tailgate. The Trailbreaker eliminates these issues by bringing two-wheelers securely into the bed while keeping the tailgate upright--even in short bed pickups.

boundry.com.

Pelican Products

Pelican Case Rooftop Mounts

Designed for select Air, Protector and Vault Long Cases, this accessory offers a low-profile mounting solution for securely transporting long cases on top of a vehicle. The Pelican Case Rooftop Mounts are crafted from solid steel with an anti-corrosion coating and are engineered to clamp over the carrying handles of Pelican cases, eliminating the need to drill into the case. This design allows users to securely mount their cases onto various aftermarket roof racks equipped with extruded T-slot rails.

pelican.com.

GEN-Y Hitch

Running Boards

Measuring 84-in. in length, these American-made running boards are rated for up to 400 lbs. of weight capacity and manufactured with heavy-duty steel. Running boards will be available for select Ford, GM and RAM trucks.

genyhitch.com.

FiTech Fuel Injection

EFI 2 Barrel 400 HP Classic Black EFI System

FiTech Fuel Injection has introduced its all-new Black Go EFI 2 Barrel system features a high-flow aluminum throttle body in a sleek black finish, an updated ECU with remote mount relay box, four FiTech flow-matched injectors capable of up to 400 hp and more.

fitechefi.com.

Deatschwerks

Performance Pump Modules and More

Deatschwerks is introducing multiple new products during the 2024 SEMA Show, including performance pump modules, performance filter modules for multiple applications and more. Products set to be released include the DW400 pump module for '11-24 Ford Mustang, DW300 pump module for '15-'21 Subaru WRX, balanced and flow-matched 2400cc injectors, and more.

deatschwerks.com.

Heck Industries

Cordless 2-in-1 Beveler/Weld Shaver

The new Heck Industries Model 2700 2-in-1 beveler and weld shaver is battery-powered and features interchangeable shoes to be used as a beveler or weld removal shaving tool. Able to create bevels and remove weld beads, the Model 2700 includes both the V-Block bevel attachment and weld shaver shoe plate.

heckind.net.

As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals at the 2024 SEMA Show, it's important to stay up to date on upcoming deadlines. Click here for a list of critical deadlines and checklists to keep the industry on track and on budget. In addition, exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.   

By SEMA News Editors

Nearly a year since Honda confirmed the return of the Prelude, SEMA News sources spotted a prototype of the sports car testing in Germany.

These early images of the new Honda Prelude reveal that Honda has made significant progress beyond the concept car it showcased last spring. The test units are now at its German headquarters, and they're showing more details than typically seen in the early stages of development.

While the silhouette differs from the original concept model, the Prelude retains the sleek, curved roofline and a sharp tail drop. A large rear window accentuates the elegant, coupe-like profile. Comparing this prototype with the spring's Prelude concept, it's clear that Honda has stayed true to the design.

The headlights are the same, as is the grille with its thin slats, giving the front end a sharper, more aerodynamic look. The shapes of the front bumper and cooling vents are also unchanged and the full-width rear lights maintain the concept's design.

The bulging wheel arches, especially at the rear and the open vents in the front fenders are carried over from the concept, reinforcing the sporty nature of this new model, which notably won't be electric. A peek beneath the rear bumper shows part of the exhaust system.

The new Honda Prelude is set to launch in mid-2026, with sales starting in the latter half of the year. It will feature a hybrid powertrain, combining a gasoline engine with an electric motor integrated into the automatic transmission, delivering more than 200 hp.

By Ashley Reyes

The SEMA Professional Restylers Organization's PRO Cup Challenge is returning to the 2024 SEMA Show with six new vehicle builds that will showcase the talents of automotive restylers.     

Now in its fifth year, the competition challenges automotive restylers to develop an accessory package for a new-model vehicle that is marketable, profitable and easy to replicate. The goal of the program is to attract new car owners to accessorize their vehicles and show fellow restylers, dealers and accessory manufacturers the value of offering marketable packages. 

The six PRO Cup Challenge finalists will have their vehicle displayed in the PRO booth (#50203 in the West Hall) during the week of the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle's marketability, ease of production, creativity and profitability. Additionally, SEMA Showgoers are invited to visit the builds on-site and scan a QR code to vote for the winner of the People's Choice award.

This year's PRO Cup Challenge competitors are:  

• Auto Trim Design of Utah, '24 Hyundai Santa Fe                
• Auto Trim Restyling, '24 Toyota Land Cruiser  
• Automotive Concepts, '24 Chevrolet Silverado   
• Classic Soft Trim Pittsburgh LLC, '24 Toyota RAV4 XLE Hybrid  
• Keystone Styling, '24 Ford F-150 
• MARS of Billings, '24 Ford Bronco   

SEMA Showgoers have until 2:00 p.m. PST on Wednesday, November 6, to submit their People's Choice votes in the PRO booth. The PRO Cup Challenge and People's Choice award winners will be announced during the PRO Happy Hour on Wednesday, November 6, from 4:00 to 5:00 p.m. PST in the PRO booth. 

"The SEMA Show is all about discovering new products, vehicle trends, and ideas that can take businesses and careers to new levels," said Andy Tompkins, SEMA trade show director. "We look forward to seeing restylers use the latest parts and accessories to showcase their skills and creativity."

To learn more about the PRO Cup Challenge, visit sema.org/pro-cup-challenge. To learn more about PRO, visit sema.org/pro. 

By Ashley Reyes

The SEMA Professional Restylers Organization's PRO Cup Challenge is returning to the 2024 SEMA Show with six new vehicle builds that will showcase the talents of automotive restylers.     

Now in its fifth year, the competition challenges automotive restylers to develop an accessory package for a new-model vehicle that is marketable, profitable and easy to replicate. The goal of the program is to attract new car owners to accessorize their vehicles and show fellow restylers, dealers and accessory manufacturers the value of offering marketable packages. 

The six PRO Cup Challenge finalists will have their vehicle displayed in the PRO booth (#50203 in the West Hall) during the week of the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle's marketability, ease of production, creativity and profitability. Additionally, SEMA Showgoers are invited to visit the builds on-site and scan a QR code to vote for the winner of the People's Choice award.

This year's PRO Cup Challenge competitors are:  

• Auto Trim Design of Utah, '24 Hyundai Santa Fe                
• Auto Trim Restyling, '24 Toyota Land Cruiser  
• Automotive Concepts, '24 Chevrolet Silverado   
• Classic Soft Trim Pittsburgh LLC, '24 Toyota RAV4 XLE Hybrid  
• Keystone Styling, '24 Ford F-150 
• MARS of Billings, '24 Ford Bronco   

SEMA Showgoers have until 2:00 p.m. PST on Wednesday, November 6, to submit their People's Choice votes in the PRO booth. The PRO Cup Challenge and People's Choice award winners will be announced during the PRO Happy Hour on Wednesday, November 6, from 4:00 to 5:00 p.m. PST in the PRO booth. 

"The SEMA Show is all about discovering new products, vehicle trends, and ideas that can take businesses and careers to new levels," said Andy Tompkins, SEMA trade show director. "We look forward to seeing restylers use the latest parts and accessories to showcase their skills and creativity."

To learn more about the PRO Cup Challenge, visit sema.org/pro-cup-challenge. To learn more about PRO, visit sema.org/pro. 

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) named ORACLE Lighting as the council's newest member company. Get to know their story in the SEMA News interview with Justin Hartenstein, ORACLE Lighting's founder, below. 

SEMA News: Tell us the story of ORACLE Lighting. How did the company start?  

Justin Hartenstein: I started Oracle Lighting in my garage back in 1999 at just 17 years old. As a true enthusiast, I began by developing custom lighting solutions for my own personal project vehicles. These innovative lighting products became popular when photos were posted to online message boards and other enthusiasts just had to have them. This consumer demand created organic growth and sales, which caused a company to naturally form around these innovative products. 

SN: What's going on these days? What projects are you most excited about? 

JH: Today, Oracle Lighting is considered one of the leaders in innovative, aftermarket automotive lighting accessories and has grown to employ more than 30 full-time team members. In 2021, Oracle received the SEMA Manufacturer of the Year Award, the SEMA YEN Vanguard Award and the SEMA Data Excellence Award. With more than 10,000 innovative product SKUs, Oracle Lighting is proud to offer our resellers the most comprehensive lighting line in the automotive industry. 

SN: What's the best piece of advice you have for professionals getting started in the aftermarket? 

JH: If you are an enthusiast just getting started in the aftermarket, be sure to remember that love for automobiles that drew you to this industry in the first place. As we become more and more focused on the business side, it is easy to lose that passion that made us want to work in this industry in the first place. Little reminders of what a privilege it is to do a job I love in an industry I am truly passionate about gives me gratitude and motivation to continue to excel every day. 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

By SEMA News Editors

Joe Elmore, host of automotive television shows "Horsepower TV" and "Muscle Cars," passed away earlier this year. He was 80 years old.

An Arkansas native, Elmore moved to Nashville, Tennessee, in 1985, where he began working for the Nashville Network before his rise to prominence in the automotive world began with "Horsepower TV."

Additionally, he served as host of "Tennessee Crossroads," a magazine-style travel show that airs on stations across Tennessee and the Southeast.

For more on Elmore, including a statement from POWERNATION, click here.