What does your company do?
Digital Throttle is a vertical ad network, providing online advertising through independent automotive, powersports and marine aftermarket-focused websites.
What is your position?
President of marine and motorsports aftermarket.
What is the most satisfying aspect of your job?
Working with companies to help expand their digital footprint-reaching new markets and measuring every dollar spent.
How long have you been involved with the automotive aftermarket?
I began working at Powerboat Magazine in 1994 and stayed until Source Interlink took me on in 2009, where I was until 2013 when I started with Digital Throttle.
What brought you to the industry?
I grew up on boats and was a competitive water skier in college. I always loved all competitive motorsports.
What are some of your major professional accomplishments?
I managed to become publisher of the world's leading performance boat magazine, Powerboat-an industry dominated by men. I was the first woman to hold this position and while maintaining this title, I was promoted to Group publisher, overseeing all marine titles at the company. In this role, I managed all aspects of the magazines, including personally testing more than 500 high performance boats and 200+ Personal Watercraft worldwide. In addition, I competed in the Catalina Ski race twice and various races overseas in Malta and Dubai.
Are you a member of any other professional organizations?
AWSA (American waterski association), PADI (professional association of diving instructors) NAPW (national association of professional women) WIPP (women in periodical publishing).
Who are your industry mentors?
Warren Kosikov, Jerry Nordskog and Wiley Poole
What is the best piece of advice you ever received?
Don't be intimated by enthusiastic staff. Encourage and challenge your staff to grow and learn your job so that you can be free to climb the ladder and expand personal growth.
What would someone meeting you for the first time be surprised to learn?
Probably that the person who has taught me the most in life is my sister Nicci, who was afflicted with Cerebral Palsey at birth. She can't speak, walk or hear, but she has provided me inspiration to live each day, work hard, play harder and always appreciate the small things.
What is your dream car?
Jeep Wrangler, totally dialed in for off-road adventure.
What is your favorite pastime?
Anything on or in the water.