By Katie Carson
 Be sure to stop by the TORA booth any time during SEMA Show hours to learn more about the council. A happy hour will be held in the booth, Tuesday, October 31, at the close of the Show day | |
The Truck and Off-Road Alliance (TORA) is slated to host fun and engaging events throughout the week of the 2017 SEMA Show, to be held October 31 through November 3 in Las Vegas. The TORA focuses on creating a community among those in the light-truck segment of the aftermarket industry. Members and nonmembers alike are encouraged to attend the TORA events taking place at the SEMA Show or stop by the TORA booth, centrally located within the Upper South Hall of the Las Vegas Convention Center.
Booth #34177, Upper South Hall
As noted above, the TORA booth at the 2017 SEMA Show will be in the Las Vegas Convention Center Upper South Hall, centrally located among its member companies. The space serves as a place for industry members to connect, network and take a break from walking the Show. Select-committee members will be in the booth to talk about the benefits of TORA membership and the resources that are available to member companies.
The booth will have a feature vehicle on display from an TORA member builder. Check out the modifications and customization that went into creating the one-of-a-kind vehicle. The council will also have a total of six feature vehicles on display throughout the Show.
The builders and manufacturers who participate in the feature vehicles not only get to showcase their expertise, craftsmanship and products but also get to make a difference in the lives of children. Each display vehicle comes with a donation to the SEMA Cares children’s charities. (A sincere thank you goes out to all who submitted an application and to those who were chosen to display their vehicles this year.)
As you walk the SEMA Show floor and the Ford Out Front area, be on the lookout for the TORA tag displayed on the windshield of some of the coolest trucks, Jeeps and off-road vehicles at the Show.
Happy Hour With TORA
Join council members, select-committee members and SEMA staff for a happy hour on the Show floor in the TORA booth. The event will kick off at the close of the first day of the Show, Tuesday, October 31. Surrounded by the hottest truck builds in the world, you’ll enjoy free beverages and conversation with fellow light-truck industry associates. There is always much excitement and buzz surrounding the SEMA Show; what better way to wind down from the first day than swapping stories with industry friends and making new connections?
Media Preview Exclusive Presented by the TORA
The TORA will be hosting its annual media preview event at the 2017 SEMA Show. Selected TORA manufacturing members who are exhibiting at the SEMA Show will bring their hottest products from their booths to display for dedicated media attention.
The event is a great opportunity for the media, as they will have a sneak peak at some of the hottest light-truck accessory products at the SEMA Show. Members of the media will be able to see, touch, photograph and inquire about the products on display, getting a head start on their full week of Show activities. With the event being held one day before the SEMA Show floor opens, media can have dedicated conversations with manufacturers that may be difficult to have while they are in their booths on the Show floor.
The event will be held on Monday, October 30, in the Media Center, located on the LVCC Skybridge. New this year, the event will move to a two-hour preview, so both exhibitors and media can expect a busy floor.
TORA Reception: New Location for 2017
All light-truck accessory industry professionals are encouraged to attend the annual TORA reception, which will take place at 5:30 p.m. on Wednesday evening of the SEMA Show. The TORA is excited to announce that the reception location will be in front of the South Hall in the SCORE off-road tent.
Join the council for beverages, appetizers and an evening of networking with industry friends. The iconic Pinewood Drag Races will also be taking place at the reception. Sponsor a vehicle by donating to SEMA Cares children’s charities and watch your pinewood compete against the others. There will also be a raffle for door prizes, and all proceeds go to the charities.
An awards ceremony will also be held to honor leading companies and individuals in the light-truck industry.