SEMA Member News - May/June 2010
2010 SEMA Business Technology Symposium
Digital Marketing Is the Future…But It’s Here Today!
By Regis Finn, Gigi Ho and Tracie Nuñez
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The 2010 SEMA Business Technology Symposium will be held Friday, July 23, in Pasadena, California. Knowing how to use digital marketing to your advantage is key to staying in front of your competition. |
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Have you marked your calendar yet? The date is Friday, July 23, 2010. The 2010 SEMA Business Technology Symposium, organized and sponsored by the Street Performance Council (SPC), is fast approaching. Digital marketing is here to stay. Knowing how to use it to your advantage is key to staying in front of your competition. Don’t run and hide. The symposium will take the mystery out of digital marketing.
This year’s conference will cover a mix of subject matter, including social media. Can it really translate into a sale? Facebook, MySpace and Twitter are all popular social media sites. The symposium will cover the do’s and don’ts of social media as well as disasters in social media and what not to do to jeopardize sales. Social media is hot! Don’t miss the boat on this marketing tool.
Ever wonder where that business card from the last trade show went? How many sales are you losing by not capturing your leads in one company database? Popular software titles include ACT, Goldmine and Salesforce.com. The symposium will show you how to use this software to your advantage. Your competition is using it. Why aren’t you?
How do you grow your business with search-engine optimization, search-engine marketing and pay-per-click advertising? The symposium will provide do-it-yourself instructions as well as discussions about how to manage a vendor. Ever wonder how to get your business to show up first on Internet searches? The symposium will show you the secret.
Increase your confidence in your e-mail marketing. Everyone talks about it, but do you know where to start? The symposium will cover the different software tools available as well as the templates and tricks. Don’t waste time, money and effort; learn how to use e-mail the smart way.
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This year’s symposium will cover a mix of subject matter, including social media, search-engine optimization, pay-per-click advertising, mobile marketing, forums, blogs and more. Learn how to handle each of them to your best advantage. |
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Mobile marketing—is it a fad or here to stay? The symposium will present the three latest trends to reaching more consumers. Examples of mobile marketing include smart phones and texting. Learn about Microsoft’s “Get Tag” and mobile barcoding. Discover how to apply mobile applications to your marketing efforts.
Where do you start and how do you find your customers with forums and blogs? Learn about management, moderation, presence and branding. Forums and blogs can be your best friends or your worst enemies. Learn the ins and outs of correctly handling your forum and blog exposure.
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Good business research translates into good business decisions. Find out which digital tools are effective and available for companies of all sizes. The symposium will look at online surveys and focus groups. Learn how to pinpoint your marketing targets. |
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Good business research translates into good business decisions. Find out which digital tools are effective and available for companies of all sizes. The symposium will look at online surveys and focus groups. Learn how to pinpoint your marketing targets.
You may not care about your data, but your customer does. Having good product data is like printing your own money. A small company may not think it has the resources to effectively manage its data, but the data session at the symposium will teach you how to organize, clean and protect your most important sales and marketing asset. Keeping data up-to-date and organized generates follow-up sales and the added benefit of reducing your administration costs in the long run.
Gigi Ho, founder of Digital Performance Inc., will guide this year’s symposium, which will be held at The Pasadena Convention Center in Pasadena, California, in conjunction with the 2010 SEMA Leadership Days events. Seats are limited. Last year’s event sold out. Don’t hesitate—sign up today!