FOR IMMEDIATE RELEASE
August 15, 2014
Contact: Della Domingo
909-978-6723
dellad@sema.org
Editor's Note: An Image is available for this release. Please contact Monika Earle at monikae@sema.org.
SEMA SHOW 2014 TO HOST FIRST MEDIA PREVIEW OF LIGHT TRUCK PARTS AND ACCESSORIES
DIAMOND BAR, CA (August 15, 2014) - For the first time, media attending the SEMA Show, the premier automotive specialty products trade event in the world, can get a head start on their coverage before the Show's official opening.
At the SEMA Light-Truck Accessory Alliance (TORA) Media Preview registered and credentialed journalists can avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the truck & SUV segment of the automotive aftermarket, including those for the very popular and newly redesigned 2015 Ford F-150 pickup and Chevy Tahoe/GMC Yukon SUVs.
A limited number of TORA manufacturers will have their new products on display and representatives will be available for interviews from 1:00-5:00 P.M. PST on Monday, November 3 in the SEMA Show Media Center located in room N110 of the Las Vegas Convention Center.
Media can register online by visiting the Media page at www.SEMAShow.com.
"With more than 2,000 exhibitors spread over a million square feet, there's a lot to cover at the SEMA Show, even for the most seasoned journalists," said Peter MacGillivray, SEMA VP of events and communications. "The Media Preview event gives journalists an opportunity to connect with exhibitors and see new products before the Show opens, making it that much easier to get the stories they need."
The SEMA Show is where the industry comes to do business.
The 2014 SEMA Show is set to take place Tuesday-Friday, November 4-7, in Las Vegas, Nevada. The annual trade show is where manufacturers of automotive parts and accessories gather to connect with buyers from all over the world.
About SEMA: SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.3 billion specialty automotive industry of 6,814 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit www.sema.org or www.enjoythedrive.com.
About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or 909-396-0289.
About SEMA Councils: Over the decades, as SEMA grew and diversified its member base from performance part manufacturers to almost any business type involved in the automotive aftermarket, specific advocacy groups were created, or integrated from outside organizations, to give special attention to specific markets and industries. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.
About the Light-Truck Accessory Alliance (TORA): Members of the TORA are industry professionals dedicated to the ideals of quality and service, and to facing the challenges associated with them head on. They've joined together to form a potent coalition whose mission is to determine and shape the future of the light-truck accessory industry. Through cooperative action, members work together to develop effective strategies and programs that specifically address the needs of this industry. The ultimate goal: to ensure the viability and longevity of this increasingly expansive and vibrant market segment. For details about the TORA, contact Clayton Drescher at claytond@sema.org or 909-978-6696.
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