THE SEMA OVERLAND EXPERIENCE RETURNS TO LAS VEGAS WITH EXCITING NEW FEATURES AND COMPETITIONS

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THE SEMA OVERLAND EXPERIENCE RETURNS TO LAS VEGAS WITH EXCITING NEW FEATURES AND COMPETITIONS

-- Explore the Ultimate Outdoor Adventure with Innovative Gear, Custom Builds, and Expert Insights at SEMA Show 2024 --

 

DIAMOND BAR, Calif. (Sept. 24, 2024) -- The highly anticipated SEMA Overland Experience is set to return to the Diamond Lot, adjacent to West Hall, during the SEMA Show taking place November 5-8 at the Las Vegas Convention Center. This year’s Overland Experience will showcase the latest trends in the world of overlanding—a lifestyle that merges off-road adventure with camping and self-sufficiency. Attendees will see cutting-edge innovations in custom-built vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living, offering a glimpse into the future of adventure travel.

 

“The SEMA Show is committed to educating attendees on the latest aftermarket products and trends, and since its debut in 2019, the Overland Experience has become an attendee favorite,” said Andy Tompkins, Trade Show Director, SEMA. “By transforming the Diamond Lot to showcase elements of overlanding, we highlight custom vehicles and introduce exciting new features that demonstrate what is coming next in the category.”

 

New for 2024: onX Offroad Build Challenge

Debuting this year, the 2024 onX Offroad Build Challenge will reach its thrilling finale at the SEMA Show, where the top builds will be on full display. The onX Offroad Build Challenge shines a spotlight on cutting-edge off-road innovation and showcases the creativity of prominent YouTube channels in the off-roading community. The competition boasts an impressive lineup of participants, including Bleeping Jeep, Rudy’s Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation. Each channel brings its own unique style and expertise, transforming stock vehicles into off-road powerhouses.

 

“The SEMA Show, known for celebrating automotive innovation, is the perfect venue for the culmination of the Build Challenge,” said Ian Johnson of the onX Offroad Build Challenge. “Attendees will get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest and have a chance to meet the creators behind the builds.”

 

OVR Magazine Joins as Media Partner

OVR Magazine, a leading publication in the outdoor vehicle recreation space, will serve as the official media partner for the Overland Experience. Known for showcasing unique builds from across the country, OVR Magazine celebrates responsible exploration and adventure. 

 

“We’re excited to support the SEMA Overland Experience and provide coverage for SEMA exhibitors showcasing their vehicles in the area,” said Mark Han, co-founder and Managing Partner of OVR: Outdoor Vehicle Recreation. “We look forward to seeing all the unique builds and demonstrating that overlanding is accessible to everyone, regardless of experience level.”

 

Highlights of the SEMA Overland Experience:

  • Custom Overlanding Builds: See state-of-the-art vehicles customized for off-road and overland adventures. From trucks and SUVs to 4x4s, attendees will see firsthand how innovative modifications can turn vehicles into mobile homes ready for any terrain. Each build showcases the latest in suspension, lighting, storage solutions, and more.
  • Innovative Outdoor Gear: Discover the latest overlanding gear, from rooftop tents and solar-powered systems to high-tech kitchen setups and water filtration units. The Overland Experience will display the newest must-have products to ensure overlanders are well-equipped for any adventure, no matter how remote.
  • Interactive Exhibits: Engage with industry-leading brands and manufacturers showcasing the latest overlanding products and technologies. Explore interactive exhibits where attendees can test out new gear, see vehicle builds up close, and speak directly with experts to gain a deeper understanding of overlanding trends and innovations.
  • Live Demonstrations: Expert-led demonstrations will cover a wide range of topics, including off-road navigation, vehicle recovery, and wilderness survival. These sessions provide valuable insights for both beginner and seasoned overlanders.
  • Truck and Off-Road Builders’ Panel, Powered by TORA (SEMA’s Truck and Off-Road Alliance): Connect with shop owners and managers as they discuss current and future trends in the truck and off-road industry during a panel discussion moderated by OVR Magazine’s Sean Holman. (Tues., Nov. 5, 11 am-noon, West Hall #W316.)

The SEMA Overland Experience offers the opportunity to connect with the overlanding community, discover the latest trends, and explore groundbreaking products that elevate the adventure travel experience.

 

To learn more about the 2024 SEMA Show or to register, visit www.semashow.com. Registration is $60 for qualified attendees who register by September 27.

 

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

 

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