FOR IMMEDIATE RELEASE
July 21, 2015
For media inquiries contact: Della Domingo
909-978-6723
dellad@sema.org
Editor's Note: Images are available for this release. Please contact Monika Earle at monikae@sema.org.
SEMA Introduces Wheel & Tire Council Ride Guides
- Guides cover the popular Ford F-150 & Mazda3 -
Diamond Bar, CA. (July 21, 2015) - Determining the most appropriate wheels and tires is easier than ever, with the use of the SEMA Wheel and Tire Council (WTC) Ride Guide, an easy-to-use manual that includes technical test data regarding the effects of plus sizing wheels for select vehicles.
These guides are designed to equip sales staff with data-supported comparisons to assist consumers in understanding how plus sizing will affect the ride and handling of their vehicle. The goal is to better understand the changes of vehicle handling dynamics in relation to the customization of wheels and tires.
The information contained within these brochures was researched and provided by the Clemson University International Center for Automotive Research (CU-ICAR).
"The purpose of these guides is to provide sales staff with the data they need to help a customer make an informed and confident decision on the purchase of their new wheel and tire package," said WTC Senior Council Manager, Clayton Drescher. Included is easy to read data on such common tire performance criteria as: Ride Comfort, Road Grip, Steering Firmness, Directional Response and Steering Speed. Based on a customer's preference in each category, a wheel and tire package can be selected that will meet their wants and needs.
Guides have been created for two of the most-customized sectors with the 9th generation Ford F-150 representing the full-sized pickup truck segment and the 2014 Mazda Mazda3 representing the front-wheel drive compact sedan sector.
For additional copies of the WTC Ride Guide or about the research contained within, visit www.sema.org/ride-guide, contact Clayton Drescher at (909) 978-6696 or rideguide@sema.org.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $36 billion specialty automotive industry of 6,814 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit www.sema.org.
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