MEDIA ADVISORY
WHAT: More than (XXX) classic and restored vehicles will be featured at the (Event Name), a (City Name)-event taking place in honor of the first-ever “Collector Car Appreciation Day” (Senate Resolution 513). (Hundreds/Thousands) of spectators are expected to attend the (Event Name), which will also include (live music, food, games, raffles and more).
WHY: The United States Senate passed Senate Resolution 513, officially declaring July 9, 2010 as “Collector Car Appreciation Day.” As a result, hundreds of car-related events are taking place all over the country, on or around July 9. Like SR 513, the events aim to raise awareness of the vital role that automotive restoration and collection plays in American society. As a uniquely American pastime that serves as the inspiration for everything from music and photography to cinema and fashion, the automotive industry has made a positive impact on the American economy and in serving technological advancements for more than 100 years.
WHO:
- (List names of executives and titles who may be interviewed)
- (List VIPS participating that the media may be interested in, including well-known builders, local elected officials, children’s organizations, etc.)
WHEN: (Date), (Time)
WHERE: (Location, including company name and/or address)
BACKGROUND: SR 513 was sponsored by Congressional Automotive Performance and Motorsports Caucus members Senator Jon Tester (D-MT) and Senator Richard Burr (R-NC). The resolution was the result of an effort undertaken by the Specialty Equipment Market Association (SEMA) and its councils, particularly the Automotive Restoration Market Organization (ARMO). The intent is to raise awareness of the vital role automotive restoration and collection plays in American society.
MEDIA CONTACT: (Name), (Title), (Contact Info)
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See more tips on planning an event for Collector Car Appreciation Day.