Restyling the Future: A Pictorial Year in Review

In 2011, the Professional Restylers Organization (PRO) continued its efforts to advance the restyling and customization segment of the automotive specialty-equipment industry. To better understand and appreciate some of the ways in which PRO worked to benefit the industry, take a look at the accompanying pictorial year in review.

Technical Training: During the 2011 Technical Skills & Training Conference (TSTC) held at Wyotech Blairsville in Blairsville, Pennsylvania, installers were given the opportunity to learn hands-on techniques for installing everything from mobile electronics to graphics and paint protection.		Product Knowledge: Attendees at TSTC were also provided with exclusive access to industry-leading manufacturers to learn about the latest products and how to best sell them. Doug Jacobs of Restylers’ Choice led the session.
Education: PRO co-sponsored and participated in many discussion panels during the 2011 Dealer Day conference, which educates dealers on accessory integration and best practices for increased sales and profit.		Networking: Nearly 300 industry professionals gathered for PRO’s annual NovemberFest reception, where ideas were exchanged and lasting business partnerships were built.
Business Tools: PRO revised and updated its “Fast Track to Accessorization” brochure in 2011. The brochure serves as great resource when restylers call on dealers.		Awareness: During the 2011 SEMA Show, attendees were treated to live installation demonstrations in the PRO booth.