New SEMA Show Website Launched

FOR IMMEDIATE RELEASE

Contact: Della Domingo
909/978-6723
dellad@sema.org

NEW SEMA SHOW WEBSITE LAUNCHED
-- Overhaul marks site's first redesign in nearly 10 years --


DIAMOND BAR, Calif. (July 6, 2011) - SEMA Show organizers recently launched a redesigned website at www.SEMAShow.com , the site's first major overhaul in almost 10 years. The site's enhanced online tools, user-friendly navigation and virtual maps make it easy for those participating in the 2011 SEMA Show to register and plan for the event.

In the months leading up to the SEMA Show, the website will be updated to include interactive calendars and schedules, a collection of exhibitor press releases, celebrity appearances and more.

"The new, modern SEMA Show website gives today's Showgoers the tools they need to plan for the event," said Peter MacGillivray, SEMA VP of events and communications. "We're confident that both exhibitors and buyers will find that the website provides them with the resources they need to prepare for the Show. Ultimately, participants will be better prepared for the Show and have a higher return on their investment."

The 2011 SEMA Show is set for Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. As the largest automotive trade gathering in the world, the annual event features nearly 2,000 manufacturers, 100,000 industry professionals, dozens of educational seminars and several networking opportunities. To learn more about the event, visit www.SEMAShow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show make it possible for vehicle owners to customize their cars, trucks and SUVs. Additional details are available at www.SEMAShow.com  or www.sema.org , 909/396-0289.