SEMA News—July 2018
By SEMA News Editors
More Than 180 Manufacturers Use RepMatch
Creating Opportunities for Members by Increasing Business Leads
 RepMatch is an online resource that helps manufacturers get connected with well-matched sales reps in a matter of minutes. | |
A key goal of the Manufacturers Representatives Network (MRN) is to create opportunities for its members by increasing business leads, addressing industry challenges and strategizing ways to advance both manufacturers and manufacturers’ reps. One issue that has directly affected the aftermarket industry is the challenge manufacturers face when looking for reputable representation in a select region. To solve that problem, MRN launched RepMatch.
RepMatch is an online tool that helps connect manufacturers with independent manufacturer rep agencies that have a specific focus on serving the automotive specialty aftermarket industry. Because RepMatch is an online resource, manufacturers can get connected with well-matched sales reps in a matter of minutes. It is a mutually beneficial program for the manufacturer and the rep.
Three Reasons Why MRN Members Should Register for RepMatch
- It’s easy to use. All you need to do is register your company at www.sema.org/repmatch. One sales rep per agency can opt in to receive immediate notifications of manufacturers seeking representation.
- You’ll automatically receive notifications. When a manufacturing company signs up to participate in the RepMatch program, it provides information about the territory it needs coverage in, the types of products it is looking to market in that territory, and the targeted market segment. That information is then sent directly to you. Once you have all the basic information, you can contact the manufacturer directly.
- It’s free. This tool was made specifically for MRN members. One of the MRN’s key goals as an organization is to develop strategies and programs designed to meet the needs of manufacturers’ representatives. RepMatch was designed to solve the challenge manufacturers face when looking for quick and easy representation in a select region. RepMatch makes it simple for manufacturers to connect with the best sales representatives who have years of experience in the aftermarket industry.
If you have not already registered for RepMatch, visit www.sema.org/repmatch so that you can also receive alerts every time a new manufacturer who is searching for representation in your area signs up. If you are a manufacturer seeking regional representation, visit the website and sign up now.
About MRN
MRN’s primary objective is to provide a forum for manufacturers’ representatives to increase their impact as an industry. MRN also strives to explore issues of common interest and to elevate the overall image of the profession. The network directs its efforts toward addressing key industry issues, developing strategies and programs designed to meet the unique needs of manufacturers’ representatives, and communicating with its members regularly.
All automotive aftermarket manufacturers’ representatives and agents should be members of MRN. In fact, it is critical that as many companies as possible become involved. Once in MRN, members can take an active role and join subcommittees focused on several network goals, including education, communications, membership and more.
MRN’s strength and success depend on industry and member support. Through cooperative action, MRN-member companies can ensure the viability and prosperity of their segment of the aftermarket industry.
MRN invites all manufacturers’ reps engaged in serving the automotive aftermarket to join the network in meeting these critical goals. Visit www.sema.org/mrn for more information.