MATT DAIGLE JOINS SEMA GOVERNMENT AFFAIRS AS DIRECTOR, COMMUNICATIONS
-- Works With Media to Proactively Educate on SEMA Positions --
DIAMOND BAR, Calif. (July 16, 2024) -- Matt Daigle has joined the Specialty Equipment Market Association (SEMA) as Director, Communications for Public and Government Affairs, based in Washington, D.C.
Daigle is a seasoned communicator with more than 20 years of experience and leadership in advocacy and member communications. He has served on Capitol Hill, in a consulting company, and in-house at multiple professional associations.
“We’re very excited to have Matt join SEMA’s D.C. team. He brings a wealth of experience in media relations and advocacy communications,” said Karen Bailey-Chapman, SEMA Senior Vice President of Public and Government Affairs. “Matt’s expertise will help bolster SEMA and PRI’s brand in Washington, D.C., and state capitols and better elevate the important issues we advocate for on behalf of our industry every day.”
Daigle joins SEMA from the American Hospital Association where, as Director of Advocacy and Member Communications, he collaborated with the policy, federal government relations, and legal departments on developing public- and member-facing messaging reflecting the goals and mission of the association for hospitals and health systems, Congress, government agencies, and the public.
In his new role, Daigle coordinates communications strategies and executions with SEMA’s marketing, councils, membership, political action committees (PACs), and other internal teams. He supports the development and execution of public relations that help shape the views of voters and opinion leaders about the automotive aftermarket industry, its products, and its leadership in the public policy arena.
“I’m excited to join SEMA at such a pivotal time for the automotive aftermarket,” said Daigle. “Our members make a tremendous contribution to the American economy, and I’m looking forward to sharing their accomplishments and driving positive change for the industry.”
A native of South Orleans, Mass., Daigle received a Bachelor of Arts degree in Communications from Marist College and a Master of Science degree in Journalism from Northwestern University.
About SEMA
The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.
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