Name: Kristin Moore
Company: Workshop Hero
Address: 951 Jones St., Howell, MI 48843
What is your position?
I manage our consumer division, Workshop Hero. I serve as the primary contact for all retail and aftermarket sales channels and manage our various customer markets, conduct product training, coordinate channel marketing, participate as part of the end-user marketing team and handle technical questions from customers.
What does your company do?
Workshop Hero produces a cutting-edge line of rust removal and rust preventative products designed to take the work out of workshop! Workshop Hero’s Metal Rescue Rust Remover Bath and Dry Coat Rust Preventative are clean, safe and easy to use. Both products are water-based, non-toxic, non-hazardous, environmentally safe and use no acids.
What is the most satisfying aspect of your job?
The laughter in the office. It is the most synergistic team I have ever been a part of. Our tag line is “less work, more play” and while we work extremely hard, there is a sense of loving your job, laughing and enjoying what you do. The vibe of the office extends from the president of the company to every individual in each department.
How long have you been involved in the aftermarket industry?
Since 2013.
What brought you to the industry?
I saw the company name and had to learn more. My first phone call was with the vice president of sales and I was sold. The idea of working in a fast-paced, multi-faceted role within an industry with such extreme growth was enticing. Thus far, the best professional decision I have ever made.
Who is your industry mentor?
My industry mentor is David Yancho, vice president of Armor Protective Packaging, because of his combination of industry knowledge, business savvy and ethical standards. I trust his opinion and look for his advice because I know he is not just looking for the most successful approach to any situation but also the best moral decision.
What would someone meeting you for the first time be surprised to learn?
While I eat incredibly organic with most food homemade, I can put down a two-liter of Diet Pepsi in an afternoon. Everyone has a vice and mine is a love of Diet Pepsi.
What is your dream car?
Any Jeep Wrangler, any year—loaded with kayaks and my family, headed for an adventure.
What is your favorite pastime?
Running, lifting weights, yoga—if it involves being physically active, I am in.
