CLASSIC SOFT TRIM PITTSBURGH WINS PRO CUP CHALLENGE AT 2024 SEMA SHOW
-- Restyling shop sets new standards for innovation and marketability with accessorized 2024 Toyota Rav 4 XLE Hybrid --
LAS VEGAS, Nev. (Nov. 7, 2024) -- Classic Soft Trim Pittsburgh, an automotive restyling shop in Pittsburgh, Pa., is the winner of the 2024 SEMA PRO Cup Challenge, a competition that raises awareness of the customization of new-model vehicles. Classic Soft Trim Pittsburgh won the award for its accessory package for the 2024 Toyota Rav 4 XLE Hybrid.
Held at the SEMA Show by the Professional Restylers Organization (PRO), a SEMA council, the competition challenges automotive restylers to create and install an accessory package for a new-model vehicle that appeals to a broad audience. The main driver of the program is to show fellow restylers, dealers, and accessory manufacturers the value of designing and offering a marketable package rather than a “one-time” vehicle.
The winning vehicle is voted on by a panel of judges based on four criteria: marketability, ease of reproduction, creativity, and profitability.
“The aftermarket gives the ability for people to have options, and it doesn't have to be extremely expensive and it can be unique,” said PRO Chair Colby McLaughlin. “Classic Soft Trim created a unique package with the branding ‘northern lights’ that really carried throughout the whole build. The judges liked the overlanding aspect, but it also wasn't so hardcore for somebody who just wants a cool look on their vehicle.”
The 2024 Toyota Rav 4 XLE Hybrid includes:
- Alea Leather Interior-Northern Lights
- Alea Carbon Fiber Heating Pads
- Ironman 4x4 Uber Lite Rooftop Tent
- Ironman 4x4 2” ATS Suspension Lift Kit
- Ironman 4x4 Front Bumper Guard
- Ironman 4x4 Atlas Roof Rack Cross Bars
- Ironman 4x4 7” Scope Driving Lights
- Ironman 4x4 7” Scope Driving Light Covers (Amber)
- Mickey Thompson Baja Boss A/T Tires (4)
- Enkei Overlander Wheels (4)
- SeatbeltPlanet Reweb Seatbelts – Lime Green
- Trim Illusion Mirror & Door Handle Caps
- XK Glow LED Undercar Lights
- VOXX 10” Smart TV Seatback System
- Llumar Driver & Passenger Front Window Tint
- TSS Roof & Accents Wrap & Badges
“This award goes to my team, the vendors that helped us along the way, and the dealership that gave us this car. It’s been a blast,” said Classic Soft Trim Pittsburgh owner Ray Bedner.
Auto Trim Restyling from Ballwin, Mo, won the PRO Cup Challenge People’s Choice Award, as voted by SEMA Showgoers. Auto Trim Restyling customized a 2024 Toyota Land Cruiser LC250 that showcased accessories from Avery Dennison, Method Race Wheels, Nitto, ORACLE Lighting, Rigid Industries, Westcott Designs, and WheelPros.
Additional companies that competed in the PRO Cup Challenge were Auto Trim Design of Utah (2024 Hyundai Santa Fe), Automotive Concepts (2024 Chevrolet Silverado), Keystone Styling (2024 Ford F150), and MARS of Billings (2024 Ford Bronco).
For information on the SEMA Professional Restylers Organization (PRO), visit SEMA.org/PRO.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.
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Photos: PRO Cup Challenger Winner & PRO Cup Challenge People’s Choice