Bob Bondurant School of High Performance Driving Demonstrates Expertise at SEMA Show

FOR IMMEDIATE RELEASE
July 17, 2009


Media Contact: Della Domingo
909/396-0289, ext. 130
dellad@sema.org

DIAMOND BAR, Calif. (July 17, 2009) – The Bob Bondurant School of High Performance Driving has been named the official driving school of the Motor Trend Proving Ground at the 2009 SEMA Show. Professional instructors from the school will serve as drivers at the Proving Ground, where they will host driving demonstrations on a 51,000-square-foot track.

"The Bondurant School has a long history of providing driving instruction to everyone from professional racers and police officers to students and celebrities," said Ken Thom, general manager and president, Bob Bondurant School of High Performance Driving.

"Our recent launch of the Bondurant Championship Race Series, which begins in September, encourages aspiring drivers as well as enthusiasts to take their driving skills to the next level. We are excited to be able to share our passion and expertise with those at the SEMA Show."

Located between the Central and South Halls, the Motor Trend Proving Ground has been a popular attraction of the SEMA Show since 2003. Buyers and media come to test new products at the track through hands-on driving experiences.

Opened by Bob Bondurant in 1968, the Bondurant School, one of the largest driving schools in North America featuring a 1.6-mile road course and an eight-acre asphalt skills pad for basic training, is located on the Gila River Indian Community outside of Phoenix, Arizona. The school has taught advanced driving skills to more than 250,000 students.

The annual SEMA Show serves as the industry's showcase for new product, technology and business announcements. The 2009 show will take place Tuesday - Friday, November 3 - 6, 2009. Businesses from throughout the United States and the world are attracted to this one-of-a-kind event. Registration information is available at www.semashow.com.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.85 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.

About Bondurant
Bondurant Enterprises consists of The Bob Bondurant School of High Performance Driving – one of the largest driving schools in North America – featuring a 15-turn, 1.6 mile road course, an 8-acre asphalt pad for advanced training, and more than 200 race-prepared vehicles, sedans and open-wheel cars.  Located on the Gila River Indian Community outside of Phoenix, Ariz., it is recognized as the "Fastest 60 acres in America."  The purpose-built facility is adjacent to Firebird International Raceway with access to three additional race tracks, a lake and three skid pads.  Bob Bondurant, an internationally recognized leader in advanced driving training, opened the school in 1968.  Bondurant SuperKart School, located on the facility, offers two karting tracks with state-of-the-art equipment and training.  Bondurant Trackside is the premier leader in OEM events, showcasing manufacturer's vehicles.  For more information or to book an event, call 800.842.RACE (7223) or visit www.bondurant.com. Write to Bondurant at P.O. Box 51980, Phoenix, AZ 85076.  

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