SEMA News—January 2022
EVENTS
By Chad Simon
New Products Showcase Highlights the Industry’s Latest Innovations
2021 Award Winners Gain Worldwide Exposure
The SEMA Show returned in 2021 with the expanded West Hall of the Las Vegas Convention Center. The New Products Showcase—the Show’s number-one destination for buyers and media—had been gaining momentum each year prior to last year’s COVID-19 speedbump.
This year, despite all the uncertainty surrounding the pandemic, the New Products Showcase featured more than 1,500 products across 16 different categories, including street-performance, racing, off-roading, mobile-electronics and exterior and interior products—a positive sign indicating that the industry is bouncing back.
The Showcase entries were eligible for SEMA New Product Awards in which a panel of automotive professionals selected one winner and two runners-up from each of the display categories. The results were announced at the New Products Breakfast held before the opening of the 2021 SEMA Show. The following were selected as the best new products from the 2021.
Collision Repair & Refinish Product Winner
Keco Body Repair Products
Keco Collision Glue Pull Repair System
Your least invasive repair method. This glue pull repair system includes a shop light and stand as well as a specially designed cart, making this an excellent option if you’re looking for a complete GPR solution. Included are all of the tools required to complete advanced repairs requiring very minimal, if any, body filler to finish.
888-532-6822
www.kecotabs.com
PN: 410-8384-110
Collision Repair & Refinish Product Runner-Up
Celette Inc.
Eagle
Car measurements can be done more accurately using Eagle 3D Laser Measuring versus other technology 3-D online software database wireless Wi-Fi connectivity to laser, targets and software. Eagle does not require reference points; leveling of the vehicle is not required. Patented technology that is ideal for insurance reports. Original OEM data.
909-741-6777
www.celette.com
PN: EAGLE01.104
Collision Repair & Refinish Product Runner-Up
Reliable Automotive Equipment Inc.
Drain Cleaner SR250
The WDT 250 Water Drainage Cleaning Tool is used to clean the drains on the sunroof or other water drains. Soiling caused by leaves or other residues can be easily removed. The device has been specially developed for use on vehicles of all brands; there is no comparable product available on the market. It is an investment in the future.
732-495-7900
www.raeservice.com
PN: WS-801110
Engineered New Product Winner
Turbosmart
Electronic StraightGate 50
The e-StraightGate50 is a world first in electronic boost-control technology. Gone are the flow disadvantages of poppet-style wastegates. Its proprietary butterfly valve design makes it the fastest and highest-
flowing wastegate in the world. This allows the response of a small wastegate, with the flow of a large one, while providing linear control.
909-476-2570
www.turbosmart.com
PN: TS-0565-1002
Engineered New Product Runner-Up
Kaizen Speed LLC
Kaizen Relay
Kaizen Relays simplify wiring and directly replace outdated, click-click relays in your vehicle! Solid-state, weather-resistant and tool-free, Kaizen Relays interconnect using its patented design. A Control Module can be attached to instantly convert a Kaizen Relay to a CAN triggering relay complete with programmable inputs and outputs!
509-585-0900
www.kaizenspeed.com
PN: KAI-5050
Engineered New Product Runner-Up
Off Road Research
Smart Cap Module (SCM)–Integrated Damper Position Sensor
The ORR SCM is a patent-pending shock position sensor that can be integrated into any damper with a gas reservoir. It provides real-time position to any external electronic module in lieu of traditional position sensors, providing for a reduced piece cost, reduced engineering complexity, and increasedn performance to the OE or damper manufacturing customer.
866-677-7724
www.orrsrch.com
PN: ORRSCMFPR21AA
Exterior Accessory Product Winner
Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES
Protective MultiPro/Multi-Flex Tailgate Sensor with Hitch Cap
Protect your GMC MultiPro Tailgate or Chevrolet Multi-Flex Tailgate from costly damage from hitch accessories. This hitch cap sensor by CURT detects if there is an accessory installed in the receiver tube and prevents the inner tailgate from folding down.
877-287-8634
www.curtmfg.com
PN: 58265
Exterior Accessory Product Runner-Up
Targe Industries
Windshield Gard
Windshield Gard kits are vehicle-specific, pre-cut and molded from ClearPlex film. Applied to vehicle window exteriors, kits protect glass against road hazards like rocks, blowing sand or smash-and-grab. The film hard coat resists impact damage and glass scratches. The adhesive sticks to the glass, but is easily removed when the film is replaced.
408-710-8821
www.targegard.com
Exterior Accessory Product Runner-Up
4WP Factory/Pro Comp/Rubicon Express/Smittybilt
4WP Factory Bronco Front Bumper
The Full-Width Front Bumper gives customers the option to increase their rig’s grille protection, add recovery points, add auxiliary lighting, and work with factory safety features.
310-900-5500
www.4wheelparts.com
PN: 61268W
Interior Accessory Product Winner
Cargo Dog
Cargo Dog
A cargo-management system for Jeep Wranglers.
517-202-5438
www.cargo.dog
Interior Accessory Product Runner-Up
Retro Manufacturing LLC
RetroSound Denver Radio
Retro Manufacturing has developed a new radio that fits classic vehicles like the International Scout. The Denver is designed for ’60s–’70s GM, Chevrolet, International and other import vehicles that have a smaller 3.5x1.5-in. opening in the dash. The Denver has rounded edges and classic push-buttons and is available in black or chrome.
702-483-2222
www.retromanufacturing.com
PN: DEN-M4-B-25-85
Interior Accessory Product Runner-Up
Speedway Motors
Speedway Motors Self-Cancelling Turn Signal Switch
Skip the unsightly clamp-on units that always seem to be in the way (or that toggle switch on the dash that everyone forgets to turn off after a turn) and update your ride with our new Self-Cancelling Turn Signal Retrofit Kit designed specifically for these columns.
800-979-0122
www.speedwaymotors.com
PN: 910310311
Merchandising Display Winner
Stinger Off-Road
Countertop or Wall Display for HEIGH10 Infotainment Unit
Retail counter top/wall mount display for the Stinger HEIGH10 Infotainment Unit for Jeep vehicles. This free-standing
display is designed to showcase the stunning HEIGH10 screen in a life-like Jeep Wrangler dash, with an interactive demonstration of the features and benefits of the unit. A true closer for sales.
800-447-2267
www.stingerelectronics.com
PN: 2021JEEPDISPLAYCOUNTER
Merchandising Display Runner-Up
Stinger Off-Road
Floor Display for HEIGH10 Infotainment Unit
Retail Floor Model Display for Stinger HEIGH10 Infotainment Unit for Jeep vehicles. This free-standing display is designed to showcase the stunning HEIGH10 screen in a life-like Jeep Wrangler dash, with an interactive demonstration of the features and benefits of the unit. A true closer for sales.
800-447-2267
www.stingerelectronics.com
PN: 2021JEEPDISPLAYFLOOR
Merchandising Display Runner-Up
BD Diesel
BD-Built 6.7L Cummins Injector Stockplus (0986435621) ’13–’18 RAM Pickups
This merchandising display is designed to clearly communicate the lineup of injectors offered by BD Diesel and draw attention to the CARB-compliant certification.
604-853-6096
www.us.bddiesel.com
PN: 1714542
Mobile Electronics Product Winner
Sony Car Audio
XAV-AX9500ES
Meet the XAV-9500ES, the oversized entry point into outstanding in-car audio-visuals. With a 10.1-in. capacitive HD touchscreen, powerful and dynamic Class A/B amplification, and wireless Apple CarPlay and Android Auto connectivity for your smartphone, it’s going to take some persuading to get you to leave your car once this is in it.
800-249-7669
www.electronics.sony.com/audio/car-marine-audio/receiver-pla
PN: XAV-9500ES
Mobile Electronics Product Runner-Up
Cube Tracker
Cube GPS Tracker
The Cube GPS Tracker can be placed discretely in your vehicle so you can track where it goes, how long it spends there, and at what speed it travels. The Cube gathers data via GPS and reports back via cell towers. Ideal for theft recovery, fleet tracking or just keeping an eye on your valuables. Data plans start at $16.50 per month. Use wireless or hardwire.
269-436-1270
www.cubetracker.com
PN: C7004
Mobile Electronics Product Runner-Up
VAIS Technology
Interior Ambient Lighting Kit
This Interior Ambient Lighting Kit will add six light outputs in any location. Light color and brightness are controlled via a smartphone app for front and rear zones separately. Device has been designed for OEM and aftermarket customers, meeting all harsh automotive specs. LEDs are located on the ECU, which keeps the output side waterproof.
720-733-2348
www.vaistech.com
PN: ILM-001
Off-Road/4-Wheel-Drive Product Winner
ICON Vehicle Dynamics
CDEV Shock Powered By IIC
ICON Vehicle Dynamics is extremely proud to introduce the all-new Compression Damping Electronic Valve (CDEV) powered by ICON Intelligent Control (IIC). The combination allows for automatic, instantaneous adjustments to the shocks’ damping to provide the best setting for any given
situation.
951-689-4266
www.iconvehicledynamics.com
PN: K53011E
Off-Road/4-Wheel-Drive Product Runner-Up
Dirt Dynamix
Dirt Dynamix Universal Truck Bed Pole Mount
Dirt Dynamix Universal Truck Bed Pole Mount System quickly and effectively mounts anyone of our multiple accessories, including flag poles, tailgate umbrellas, tailgate light kits (universal to all trucks). A 10-min. installation. Work or play, jobsite to campsite, if you own a truck, Dirt Dynamix has you covered.
800-775-7081
www.dirtdynamix.com
PN: DDXBM
Off-Road/4-Wheel-Drive Product Runner-Up
Warn/Factor 55/Fabtech
Vehicle Recovery Kit–Baja
Industry-first Vehicle Recovery Kit featuring all made-in-the-U.S.A. components. Packed with the essential tools to safely recover a vehicle using kinetic energy. Complete with storage options and a rugged Paraffin-waxed canvas bag. Medium-sized to nest easily with other gear. Engineered, tested and rated.
208-639-1674
www.FACTOR55.com
PN: 00490
Packaging Design Winner
APB Brakes
APB Pedal Pads American Handcraft Wooden Package
Inspired by the most iconic style from the American Spirits, the handcraft wooden package makes the goods you receive not just a product but also a heritage lifestyle collection.
626-239-0808
www.apbbrake.com
PN: ACC-WD
Packaging Design Runner-Up
Retro Manufacturing LLC
RetroSound Huntington Radio
The new packaging for the Huntington Radio was inspired by classic Ford colors from the ’60s and ’70s. The design portrays a vintage auto-parts feel with subtle use of color,
contrasting black complements, and a soft matte finish.
702-483-2222
www.retromanufacturing.com
PN: HUNT-MOT1A
Packaging Design Runner-Up
HIMA Lighting
Driver Fatigue Monitoring System
The JT-DMS can detect distracted and drowsy drivers. 1. Alert driver upon detecting drowsiness. 2. State-of-the-art AI technology can recognize distractions. 3. Advanced infrared tech ensure the same function during day and night. 4. Working well while driver is wearing sun glasses and a mask. 5. Matching 100% vehicles and easy plug-n-play installing.
+86-18620570667
www.speedir.com.cn
PN: THIRDEYE
Performance-Racing Product Winner
Turbosmart
Electronic StraightGate 50
The e-StraightGate50 is a world first in electronic boost control technology. Gone are the flow disadvantages of poppet-style wastegates. Its proprietary butterfly valve design makes it the fastest and highest-flowing wastegate in the world. This allows the response of a small wastegate, with the flow of a large one, while providing linear control.
909-476-2570
www.turbosmart.com
PN: TS-0565-1002
Performance-Racing Product Runner-Up
OPTIMA Batteries
OPTIMA YELLOWTOP Group Size H7
OPTIMA Batteries is expanding its product line to fit more vehicles with the new YELLOWTOP—OPTIMA’s DIN fitment solution. The YELLOWTOP chemistry is perfect for high-energy demands and cranking power DIN applications require. Now vehicles ranging from modern domestic performance to European models can experience the ultimate power source.
888-867-8462
www.optimabatteries.com
PN: 9094-194
Performance-Racing Product Runner-Up
Kaizen Speed LLC
Kaizen Relay
Kaizen Relays simplify wiring and directly replace outdated click-click relays in your vehicle. Solid-state, weather-resistant and tool-free—Kaizen Relays interconnect using our patented design. A Control Module can be attached to instantly convert a Kaizen Relay to a CAN triggering relay complete with programmable inputs and outputs!
509-585-0900
www.kaizenspeed.com
PN: KAI-5050
Performance-Street Product Winner
General Motors
ZZ632/1000 Crate Engine
The all-new ZZ632 is simply the biggest, baddest and most powerful big-block crate engine ever from Chevrolet. It’s rated at a stunning 1,004 hp and 876 lb.-ft. of torque—with Pro Stock-inspired spread-port cylinder heads and other modern technologies that enable that incredible performance on 93-octane pump gas.
810-869-0024
www.chevroletperformance.com
PN: 19432060
Performance-Street Product Runner-Up
BD Diesel
VENOM CP3 Conversion Kit ’19–’20 RAM 6.7L Pickup 2500/3500
In 2019, Cummins made major changes and switched to a Bosch CP4.2. Due to the CP4’s lower volume output, Cummins had to increase the drive ratio of the pump and turn it faster to keep up with fuel demand. The CP3’s larger volume combined with this increased drive ratio allows you to supply more fuel for increased power potential.
604-853-6096
www.us.bddiesel.com
PN: 1050491
Performance-Street Product Runner-Up
Ford Motor Co.
Eluminator Mach E Motor
Peak power: 210kW (281hp). Peak torque: 430Nm (317 lb.-ft.). Max speed: 13,800rpm. Gear ratio: 9.05:1. Weight: 93 kg/205 lbs. Includes an HV motor to traction inverter harness. LV harness/connector. Vent tube assembly.
800-367-3788
PN: M-9000-MACHE
Powersports Product Winner
Dynojet Research
’16–’21 Polaris XPT Flex Fuel Kit
If you run ethanol on your Polaris RZR XP Turbo, you’ll need Dynojet’s Flex Fuel Kit to get the most out of your vehicle. Maintain consistent fuel delivery despite variations in ethanol quality and tap into our signature launch control feature with this kit.
702-399-1423
www.dynojet.com
PN: 96070007
Powersports Product Runner-Up
Kaizen Speed LLC
Kaizen Relay With Control Module
A Kaizen Relay and Control Module can replace any standard relay and make it programmable. A single Control Module can control three Kaizen Relays. The Control Module is CAN-enabled, allowing access to anything broadcast over OBD-II. Users can repurpose OEM buttons on the steering wheel for anything they want. Nothing else on the market can do this.
509-585-0900
www.kaizenspeed.com
PN: KAI-5054
Powersports Product Runner-Up
Scosche Industries Inc.
ProFit2 Profile Cage Clamps
Securely mount your accessories to powersports vehicles (Polaris Ranger, General ProFit, CanAm Defender and Maverick Trail) with ProFit Profile Cage Clamps. Their hinged design makes them easy to install, and they come with all hardware and a filler piece to fill the cage gap. Built from 6061-T6 aerospace-grade aluminum with a black UV resin finish.
800-363-4490
www.scosche.com
PN: PSC21013/PSC21014
Street Rod/Custom Car Product Winner
Pyramid Optimized Design & Manufacturing
Icon Valve Cover
Gen. 3 Hemi Valve Cover designed to hide coil packs and give engine a classic feel.
360-778-3942
www.pyramidoptimized.com
PN: ECVHEM121AL
Street Rod/Custom Car Product Runner-Up
Kaizen Speed LLC
Kaizen Relay With Control Module
A Kaizen Relay and Control Module can replace any standard relay and make it programmable. A single Control Module can control three Kaizen Relays. The Control Module is CAN-enabled, allowing access to anything broadcast over OBD-II. Users can repurpose OEM buttons on the steering wheel for anything they want. Nothing else on the market can do this.
509-585-0900
www.kaizenspeed.com
PN: KAI-5054
Street Rod/Custom Car Product Runner-Up
MuxWiring
MB419 Ultra-Compact Multi-Function Controller Steering Wheel Control Board
The MB419 uses only the horn wire on a steering wheel for multi-function control: buttons, knobs, LCD displays, LEDs. This allows the use of removable steering wheels without unsightly extra cords. It can drive up to 300mA of outputs and handle up to 18 inputs using positive or ground. The MB419 can be used as an 18-input module for the MB607.
408-838-9003
www.muxwiring.com
PN: MB419
Tire and Related Product Winner
Mickey Thompson Tires & Wheels
Baja Legend EXP
Available in 41 sizes to fit truck, off-road, 4x4 or overland vehicles. Features a silica tread compound for cut and chip resistance, wet handling and braking performance. Optimized tread design for maximum on- and off-road grip and a smooth, quiet ride. Sidebiters for a bold look and sidewall protection. Includes a 50,000-mi. treadwear warranty.
800-222-9092
www.mickeythompsontires.com
PN: 90000067183
Tire and Related Product Runner-Up
Cooper Tire
Discoverer Snow Claw
The Discoverer Snow Claw is a studdable truck and SUV tire designed to handle extreme winter conditions. The Snow Claw features our Snow-Groove technology, trapping snow and using that trapped snow for greater traction, handling, and stopping power. The Snow Claw utilizes a Winter-Grip compound to stay supple and flexible at cold temperatures.
419-423-1321
www.coopertire.com
PN: 9000037668
Tire and Related Product Runner-Up
Mickey Thompson Tires & Wheels
ET Street Front
Unlock the potential for quicker elapsed times with this DOT-approved front skinny. A great complement to our popular ET Street R and ET Street S/S drag radials, this lightweight tire features radial construction and lower rolling resistance. Made for early- and late-model musclecars, hot rods and street rods with 15-,17-, and 18-in. wheels.
800-222-9092
www.mickeythompsontires.com
PN: 90000040481
Tools and Equipment Product Winner
EZ Spare and JAWS
EZ Roller-Spinner
The EZ Roller-Wheel transforms into a Spinner by removing center bolts. A flange is pre-installed to hold the wheel in place so that it can freely spin in either direction. It works outside of the vehicle’s braking system. A must for the collision/towing industry for vehicles that have lost power and are stuck in park. Sold as a two-in-one product.
404-277-8160
www.ezsparewheel.com
PN: EZR-SPR45/EZR-SPR56
Tools and Equipment Product Runner-Up
Super Shiner
Buffer With Compound Dispensing System
Super Shiner is the next-generation surface-polishing system, which includes our patent-pending buffer with a compound dispensing system and specially formulated compounds in pop-in pouches. The benefits for detailers include minimal compound waste and controlling the surface heat necessary to produce a superior finish in one-third less time.
575-495-1734
www.supershiner.com
Tools and Equipment Product Runner-Up
Last Drop Wrench
Last Drop Wrench–Aluminum LDW80mm14F
The Last Drop Wrench eliminates the spills and burns associated with the traditional oil change by draining the oil from the filter before it is removed. Its patent-pending puncture pin allows for controlled drainage into a pan as well as allowing the filter to be removed with the tool. Sizes available for most popular sizes and applications.
864-921-2732
www.lastdropwrench.com
PN: LDW-80MM14F
Van/Pickup/Sport-Utility Product Winner
Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES
Impact Shock-Absorbing Rear Bumper Step Fleet Kit
The LUVERNE Impact Shock-Absorbing Rear Bumper Guard and Step is the perfect accessory for delivery vans and other cargo vans. It is designed to absorb rear impacts and avoid frame damage to the vehicle, specifically when backing into loading areas.
877-287-8634
www.luvernetruck.com
PN: 415358-571649-0
Van/Pickup/Sport-Utility Product Runner-Up
Max Trac Suspension
’21+ GM SUV 2-in./4-in. Lowering Kit
Max Trac Suspension is releasing their 2-in. to 4-in. lowering kit for the ’21 GM SUVs, which will add a sleek and aggressive stance to this elegant new platform. The main feature of this kit is its simplicity, comprised of ductile iron spindle up front and adjustable strut in the rear, allowing for an easy install and comfortable ride.
714-630-0363
www.maxtracsuspension.com
PN: KS330823
Van/Pickup/Sport-Utility Product Runner-Up
Truck Hero
Roll-N-Lock M-Series XT
The M-Series XT combines the M-Series retractable truck bed cover with our T-slot integrated MaxTrak System that allows for unique customization to your truck bed that meets your individual needs. The M-Series XT is a secure, robust vinyl-over-aluminum hybrid cover design that is dedicated to four-season protection and optimal bed security.
734-548-6874
www.rollnlock.com
PN: XXM-XT
Wheel and Related Product Winner
Litespeed Racing
Carbon One
The Carbon One full carbon-fiber monoblock wheel starts at only 14.2 lbs. for 20 in. and is one of the stiffest wheels available. It is made from autoclave-cured pre-impregnated dry carbon fiber. It has been fully tested according to VIA guidelines and is in stock and ready to ship. Available in Porsche center lock and five-lug applications only.
310-995-2127
www.litespeedracing.com
PN: CARBON ONE
Wheel and Related Product Runner-Up
GUNIWHEEL
GUNISPARE
GUNISPARE is a universal bolt pattern emergency temporary spare wheel and tire kit for vehicles the do not have spare tires. GUNISPARE is the first and only universal spare on the market that does not require
complicated fitting charts or bolt pattern adapters for installation. Easy to install, speed-rated to 50 mph. Just mount and go.
888-554-6464
www.gunispare.com
PN: GS.4517
Wheel and Related Product Runner-Up
Warn/Factor 55/Fabtech
WARN Diamond Cutter Wheels
The WARN Diamond Cutter wheels are now available in six-lug applications (6x5.5/6x139.7). These fitments are ideal for the Ford Bronco and Ranger, Toyota Tacoma and 4Runner, and many other popular six-lug fitments. There unique wheels come in black or gunmetal gray finishes and are 17x8.5 with a 0 offset. The center caps are a nod to the WARN Hub.
800-543-9276
www.warn.com
PN: 104487 (black) 104488 (gunmetal gray)