SEMA News—August 2021

REQUIRED READING

By Juan Torres

Technology and Innovation on Display

Since 1967, manufacturers of automotive aftermarket parts have relied on the SEMA Show to debut their products and conduct business, so after having to spend more than a year mostly separated, the industry is eager to reconnect at the 2021 SEMA Show.

Companies exhibiting at this year’s SEMA Show have already selected their booth spaces and are preparing to bring nearly two years’ worth of innovation and new technology to share with attendees. The exhibits will be housed throughout the four halls of the Las Vegas Convention Center, including the newly constructed West Hall and the outside areas. Below are some of the publications that look forward to the SEMA Show every year to highlight what’s new in the industry.

Street Trucks Because the SEMA Show is a trade-only event, John Mata Jr. felt that it was his duty to filter through the many new products at the SEMA Show and highlight the ones that would appeal to his readers. His final report included descriptions and photos of more than 40 new parts for 2020.
Window Film Editor Emmariah Holcomb referred to the SEMA Show as “the mecca of everything aftermarket” in her comprehensive report for Window Film. Readers learned about new products and trends in the automotive film industry, including highly popular paint-protection films.
Tomorrow’s Technician In his in-depth report on cooling systems, Brendan Baker described how some companies have developed thinner radiators to fit into reduced spaces. One of the manufacturers of such products is Proform Parts, which debuted its Slimline radiator at the SEMA Show.
Heard on Social Media “Come see Equalizer Auto Glass Tools at SEMA! They have new products, and there will be live demos of their Auto Glass Tools.”—Autobody News, via Facebook “If you want to do some modifications on your truck in the near future, SEMA is the place to look for ideas, inspiration and the newest innovations.”—Truckin’, via Facebook “Check out Induction Innovations’ demonstrations of some of their new products—including the Mini-Ductor Venom HP and two new coil packs.”—BodyShop Business, via Twitter “ATI now has a Super Case for those who use a Turbo 350 transmission. Check it out right here.”—Dragzine, via Facebook