EVENTS
By Chad Simon
Best New Products From SEMA360
Judges Award Top Product Honors From More Than 2,200 Innovative Entries
Although the 2020 SEMA Show wasn’t able to take place in Las Vegas, the inaugural SEMA360 online experience still featured 330 vehicles and 650 manufacturers, setting the foundation for what’s to become a viable complement to the industry’s main event every November.
The SEMA360 New Products Showcase winners were selected from more than 2,200 products across 16 different categories, including Collision Repair & Refinish, Mobile Electronics, Off-Road/4-Wheel Drive, Performance Racing and Performance Street. They represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.
Following are the best new products from SEMA360.
Winner–Collision Repair & Refinish Product
adasThink
adasThink is a revolutionary new software that can automatically identify required ADAS calibrations using just a bodyshop’s estimate, advanced text recognition, and adasThink’s database of OEM build data and repair procedures.
416-879-4523
www.adasthink.com
Runner-Up–Collision Repair & Refinish Product
CollisionRepairTools.com
FAN 220 MIG/MAG/Brazing Welder
Made in Austria, this FAN 220 welder is the a 110v/220v MIG/MAG/Brazing optional TIG welding unit. Ideal for bodyshops, certified collision-repair centers, classic-car restoration facilities and general fabrication. It provides you the ability to weld with at little as 110v with a ultra low 12-amp fuse delay. Weld anywhere!
949-945-2163
www.collisionrepairtools.com
PN: A-FAN-220
Runner-Up–Collision Repair & Refinish Product
P&S Detail Products
Iron Buster Wheel & Paint Decon
Iron Buster Wheel & Paint Decon Remover is a color-changing, fast-acting, pH-balanced cleaner formulated to safely dissolve ferrous particulate from wheel and painted surfaces. It safely and effectively removes embedded iron particulate along with other contaminants from wheels and painted surfaces.
510-732-2628
www.psdetailproducts.com
PN: N2801
Winner–Engineered New Product
AEM Performance Electronics
VCU300 EV Control Unit
The VCU300 lets you create customized torque management strategies for a wide range of EV systems/component combinations. It unifies the tuning/supervision of all EV systems via a customizable interface, controls up to four inverter/motor systems, communicates with three independent CAN/bus networks, and can be used on direct- and indirect-drive setups.
310-484-2322
www.aemev.com/products/ev-vehicle-control-units/vcu300
PN: 30-8100
Runner-Up–Engineered New Product
QA1
New 3-in. MOD Series Shocks
Designed specifically to meet the demands required by today’s high-performance drag race and handling/Pro-Touring cars, QA1’s new multi-patent-pending MOD Series shock can be completely revalved in minutes while remaining on the car, saving racers time
and money.
952-985-5675
www.qa1.net
PN: SERIES
Winner–Exterior Accessory Product
Curt Group
Tri-Ball Universal Coupler Lock
The Tri-Ball Universal Coupler Lock offers superior security for virtually any coupler-style trailer. It fits 17/8-in., 2 in. and 25/16-in. couplers. Whatever trailer you’re towing, the tri-ball provides a perfect fit. That means one lock can be used on all of your trailers! The unique combination of the triple-ball insert and lasso lock provides enhanced security whether the trailer is hooked up or parked and left unattended.
877-287-8634 x2
www.curtmfg.com/universal-coupler-lock
PN: 23082
Runner-Up–Exterior Accessory Product
Go Rhino Big Country Truck Accessories
SRM 500 Roof Rack
The SRM500 Tubular Flat Roof Rack-Universal 55-in. Aluminum Roof Rack with Go Rhino Four Core crossbars for mounting accessories and securing gear. It has a flat design while the Four Core slotted crossbar design creates limitless opportunities for overhead cargo management, including use of overhead tents. Additional sizes available.
888-427-4466
www.gorhino.com
PN: 5935055T
Runner-Up–Exterior Accessory Product
TrailFX
Roof Rack for JEEP JL
The TrailFX Roof Rack System for the Jeep JL enhances the cargo capacity of the vehicle, carrying cargo up to 300 lbs. The rack is constructed with heavy-duty 2x.12-in. steel tubing with 1/4-in. brackets for secure mounting. All components are e-coated and powdercoated for maximum protection against rust and corrosion.
800-521-9999
www.trailfx.com
PN: JL012T
Winner–Interior Accessory Product
Speedway Motors
Omega Avant 6 Gauge Set Electric
Avant gauges from Omega are a call back to the elegant designs of the Art Deco ’30s. With dual-layered faces, era-correct lettering, perimeter lighting, and backlit, illuminated numbers, the gauges will add a sense of period-
correct class to any build. Despite their pre-war appearances, they feature the latest technology for perfect accuracy.
800-979-0122
www.speedwaymotors.com
PN: 91128362
Runner-Up–Interior Accessory Product
T.V.K. Industries Inc.
SURESHIFTER
Customized shift knobs with LED backlighting and gear-selection indicators. The new-and-improved remote sensor systems—either mechanically activated or connected directly to the vehicle CAN/bus system through the diagnostics port—make for simple installation.
707-886-5003
www.sureshifter.com
PN: SSM 1
Runner-Up–Interior Accessory Product
Dometic
Dometic CCF-T Center Console Refrigerator
The innovative Dometic CCF-T Center Console Refrigerator seamlessly integrates into the center console of a Ford pickup (’15–’20) or Expedition (’18–up). The robust features include an automotive-approved compressor with low noise and low-energy consumption, making it the ideal upgrade for a Ford pickup or Expedition.
574-294-2511 x4844
www.dometic.com/en-us/us/products/food-and-beverage/refr
PN: 9600012768
Winner–Merchandising Display
Go Rhino Big Country Truck Accessories
Go Rhino Point-of-Purchase Display Rack
A free-standing multi-display kit, the Go Rhino Free Standing Display can be used to mount any of Go Rhino Side Steps, Running Boards, Step Sliders and RC Bull Bars and Skid Plates. This versatile modular approach maximizes product offering options for retailers selling Go Rhino accessories.
888-427-4466
www.gorhino.com
PN: EX0300
Runner-Up–Merchandising Display
Quadratec Inc.
Quadratec Merchandising Promo Kit
Let your customers know you’re an authorized Quadratec dealer. Kit includes a 2x4-ft., vinyl Quadratec authorized dealer banner, authorized dealer door decal, counter mat, note pads and pens.
800-979-5857
www.quadratec.com/wholesale
PN: 99997.1005
Runner-Up–Merchandising Display
RaceDeck
RaceDeck Charred Oak Showroom & Garage Flooring
A RaceDeck Garage Flooring Charred Oak module measuring 18x18x1/2 in.
801-746-0143
www.racedeck.com
PN: VT18CHAR
Winner–Mobile-Electronics Product
Cedar Electronics-ESCORT/Cobra
ESCORT Redline 360c
We didn’t raise the bar. We shut it down. Introducing the Redline 360c, the new technical standard for driver-alert systems. Two times the range with 360° directional awareness and 100% stealth. Get ready to REDefine the road.
847-483-4749
www.escortradar.com
PN: 0100040-1
Runner-Up–Mobile-Electronics Product
AutoMeter
DashLink 2.0 With Late-Model Ford Enhanced PIDs
DashLink 2.0 lets you harness the quality of AutoMeter gauges on your smartphone or tablet in real time. Advanced hardware and software provides instantaneous information about how your vehicle is performing. Easy OBD-II plug-and-play installation makes for the fastest performance gauge installation available. Now featuring Ford enhanced PIDs through 2020.
815-895-8141
www.autometer.com
PN: 6036
Runner-Up–Mobile-Electronics Product
Energizer Holdings
Energizer Arc3 Lithium-iron Phosphate 300Wh, 350W Portable Power Station
Energizer Arc3 is a 300W Lithium-Ion Portable Power Station that allows you to power and charge devices such as Laptops four times, smartphones 25 times, CPAP machines three nights, TV three hours, etc. during a power outage or off-grid camping. Recharge your Arc5 with solar panels to provide endless outdoor power. A lightweight 9.2 lbs.
877-528-3772
www.energizergenerators.com
PN: ENRPWRSTNAAD
Winner–Off-Road/4-Wheel-Drive Product
Warn Industries Inc.
HUB Wireless Receiver and App
This state-of-the-art wireless control system allows you to operate your truck winch using the Bluetooth connection on your smart device. The IP68 waterproof HUB Wireless Receiver connects to your winch, and then our free custom-developed app for either iOS or Android communicates with the receiver via Bluetooth signal.
503-722-1200
www.warn.com
PN: 103945
Runner-Up–Off-Road/4-Wheel-Drive Product
ARB 4x4 Accessories
Air Compressor-Pressure Control Unit
ARB Pressure Control unit utilizes a smartphone app and pressure-control regulator valve to conveniently inflate and deflate tires. Ability to set the desired pressure using four customizable preset modes of your choice. Receive audible and vibration alerts to indicate when desired pressure is reached. Suits Android and iOS compatible devices.
425-264-1391
www.arbusa.com
PN: 830001
Runner-Up–Off-Road/4-Wheel-Drive Product
Westin/Superwinch
Overland Cargo Rack
Maximize the cargo space and storage capacity of your truck with an all-new Overland Cargo Rack from Westin. This multi-purpose bed rack “cargo-management system” allows for a wide variety of off-road and overland gear storage, such as off-road jacks, RotoPax gas cans, traction boards, shovels, rooftop tents, LED lighting and storage boxes.
800-345-8476
www.westinautomotive.com/images/eccm/broadcast/newproduct
PN: 51-10005
Winner–Packaging Design
TS Booster
TS Booster
Small, convenient size for counter, shelf or POP display. Installation instructions included on inside top lid for easy access and reading.
800-887-5030
www.tsbooster.com
PN: 1057932
Runner-Up–Packaging Design
All-Fit Automotive
All-Fit Rim Trim-V2
A top-arched, clear clamshell resembling the design of a wheel/rim. Meant to allow the customer to visualize a wheel with the added product while still providing acceptable packaging for major retail stores.
619-500-3669
www.allfitautomotive.com
PN: ALLFITRTV2
Runner-Up–Packaging Design
AERO Detail Products
AERO SHIELD FLIGHT Ceramic 6 PACK
The CERAMIC 6-Pack is the perfect way to keep your vehicle show-ready. Includes 16-oz. bottles of FLIGHT Ceramic Spray, SUDS, FINALE, IMMACULATE, VIEW and PROTECT. Also included are: one FLIGHT applicator, four 380 GSM VORTEX Microfiber towels, one 600 GSM VORTEX Microfiber towel, a custom AERO-embroidered travel bag and an AERO brochure.
800-337-9274
www.aerodetailproducts.com
PN: 6751
Winner–Performance-Racing Product
AEM Performance Electronics
PDU-8 Power Distribution Module
The AEM PDU-8 controls switched devices on EVs using a VCU or on combustion engine race cars using an Infinity ECU. Our 8-Channel Power Distribution Unit provides CAN-directed switched power to the various systems by receiving its commands directly from a vehicle control unit, eliminating having to create complicated logic programming in each PDU.
310-484-2322
www.aemev.com/products/power-distribution-unit-pdu-8
PN: 30-8300
Runner-Up–Performance-Racing Product
Performance Electronics
Dual Channel PE-Wideband O2 Kit
The Dual Channel PE-Wideband 02 Kit allows you to monitor live air-fuel ratios on both banks of your engine from your smartphone, without gauges! The kit includes two PE Wideband Controllers with O2 sensors, bungs and one 6-ft. O2 sensor extension cable. Installation is easy with only two wires to connect. The free app is available on iOS and Android.
513-777-5233
www.pe-ltd.com
PN: 50070105
Runner-Up–Performance-Racing Product
Performance Electronics
PE3-IG8 Ignition Controller
Control the ignition on your carbureted or mechanically injected engine directly from your smartphone with the PE3-IG8 ECU. It features Bluetooth connectivity, data logging and control for up to eight ignition coils. The smartphone app is available for iOS and Android devices for complete control of your engine without having to connect to a laptop.
513-777-5233
www.pe-ltd.com
Runner-Up–Performance-Street Product
Red Roberts Inc. dba Driveline Component Co.
ACCUVALVE
Accumulator valve allows for adjusting the hydraulics so the pedal can disengage the clutch lower on the pedal. This doesn’t give the pedal more throw for disengagement. Small and compact, it can fit inline or mount to the end of the master cylinder. It can accommodate AN3 lines or AN4 lines.
714-651-0829
www.redrobertsinc.com
Winner–Performance-Street Product
DashLogic
SensorTap IAT/Baro Relocation Module
The SensorTap Relocation Module allows relocation of the IAT and/or Baro sensors on GM vehicles with a four-wire MAF. Now you can move your IAT further down the air tract for better accuracy when using water/methanol injection, or put it within the manifold for supercharged applications. Blow-through boosted setups can breakout the Baro sensor as well.
801-709-6300
www.dashlogic.com
PN: STB75CL
Runner-Up–Performance-Street Product
Edelbrock Group
Powerhouse Retainer Degree Gauge Tool
Quickly and easily identify the valve retainer degree to avoid mismatching parts that could lead to disastrous valve failure. Manufactured in the U.S.A. from high-quality aluminum. Anodized and laser etched for durability and visibility.
901-260-8256
www.powerhouseproducts.com
PN: POW352005
Winner–Powersports Product
Mickey Thompson Tires & Wheels
Baja Pro X
Offered in six sizes to fit side-by-side powersports machines, the Mickey Thompson Baja Pro X UTV can be used for rock bouncing, rock crawling, mud bogging or just showing off. Features a sticky compound that provides ultimate grip on hard surfaces, Dual Decoupling Grooves for flexibility, massive Sidebiters for ultimate grip. Off-road use only.
330-928-9092
www.mickeythompsontires.com
Runner-Up–Powersports Product
Brandmotion
SummitView UTV Dual 1080p Camera System With High Definition 7-in. DVR Monitor SUTV-2020
Tear up the trails safely with the SummitView UTV System! A must-have off-roading backup system easily mounts to the rear of any off-road vehicle. It is helpful for backing up on tight trails and is equipped with infrared technology for nighttime vision. The 7-in. display monitor offers a rollcage bracket that can fit any standard rollcage.
734-619-1250
www.brandmotion.com
PN: SUTV-2020
Runner-Up–Powersports Product
Wehrli Custom Fabrication
’19–’20 Honda Talon Two- or Four-Seat X/R Front Bumper, Without Fair Lead Mount
Performance front bumper for ’19+ Honda Talon 1000X/R. Made in U.S.A. from 1.75-in. OD DOM tube. Fully TIG-welded construction features HD mounting tabs and an optional winch fairlead mount. Form-fit, high-clearance design provides maximum tire exposure and improved approach angles without sacrificing headlight and plastics protection. Custom powdercoat finish.
630-277-8239
www.wcfabsxs.com
PN: WCF102001
Winner–Street Rod/Custom Car Product
FRI Exhibits/Flaming River Industries
Microsteer Electric Power Steering With Speed Sensor
Microsteer Electric Power Assist Kit with Speed Sensor is now available. Kit also includes wire harness, waterproof ECU and potentiometer in the event you prefer manual control. The Microsteer provides electric power assist to your manual system for your driving comfort. Ideal for custom and classic vehicles.
800-648-8022
www.flamingriver.com
PN: FR40200KT
Runner-Up–Street Rod/Custom Car Product
Speedway Motors
LS Swap Radiator Hose Adapter
This adapter makes quick work of several LS swap radiator hose issues with one simple piece. It features one 1.25-in. end to match the water pump outlet, one 1.5-in. end to match the upper radiator inlet, an integrated streamlined 1/4-in. 90° hose barb fitting for the steam line, and a black finish to blend in with radiator hoses.
800-979-0122
www.speedwaymotors.com
PN: 91717629
Runner-Up–Street Rod/Custom Car Product
Vintage Air Inc.
FrontRunner for the LT1 and LS
New FrontRunner accessory drive. A356-T6 USA cast housing incorporates accessory mounting provisions. Compact design with side and bottom heater fitting ports. Low-profile housing provides throttle-body clearance without a wedge spacer. Includes a billet, cartridge water pump, a balancer, pulleys, a compressor, a 170-amp alternator and a power steering pump.
800-862-6658
www.vintageair.com
PN: 175037
Winner–Tire and Related Product
Mickey Thompson Tires & Wheels
Baja Boss A/T Hybrid All-Terrain Tire
The all-new Baja Boss A/T hybrid all-terrain tire in a variety of sizes to fit 16-, 17- 18-, 20-, 22- and 24-in. wheels, blends Extreme Sidebiters for a bold look and serious grip with an all-new silica-reinforced compound providing long-wear, all-weather performance and cut-/chip-resistance. Includes a 50,000-mile treadwear warranty, 3PMS on most sizes.
330-928-9092
www.mickeythompsontires.com
Runner-Up–Tire and Related Product
Bartec USA
Tech600Pro
The wireless capacities of the Tech600Pro make it one of the fastest tools available in North America. TPMS relearns take just seconds! Connect the wireless VCI to the OBD-II port and in mere seconds the make, model and year are detected and decoded, and the tool ready for action. The graphical user interface makes the Tech600Pro very easy to learn and operate!
586-685-1300
www.bartecusa.com
PN: WRT600PRO
Runner-Up–Tire and Related Product
ATEQ TPMS Tools
Quickset X Summer/Winter Tire Reset Tool
The ATEQ Quickset X TPMS Reset Tool is designed to scan vehicle sensors and reset the TPMS system. The Quickset X is the successor to the well-known Quickset TPMS reset tool. The tool can be used for swapping summer/winter tires, resetting a TPMS system after programming new sensors or after rotating tires.
734-838-6119
www.ateq-tpms.com
PN: QUICKSETX
Winner–Tools and Equipment Product
Colourlock North America
Colourlock Scanner
The ColourScannerPRO is a very compact, Bluetooth-tethered tool for formula selection, which enables you to scan leather colors and immediately view fitting formula suggestions—making color mixing a breeze. The device comes calibrated by us with our up-to-date formula database, containing more than 500 formulations. We are aiming for 5000.
+44-7739579694
www.colourlock.com
Runner-Up–Tools and Equipment Product
Beta Tool USA
Beta Tools C27 S-Green Folding Tool Cart
Collapsible tool trolley with folding columns made for effortless transport. Two drawers with ball-bearing slides for two-way opening. Large lower compartment. Thermoplastic worktop with six built-in tool trays. Centralized locking system. Two fixed castors. Two steering castors with brake. Sheetmetal frame.
717-449-5044
www.betatoolsusa.com
PN: 27000308
Runner-Up–Tools and Equipment Product
CollisionRepairTools.com
ASTRA PowerLIFT & Move
ASTRA PowerLIFT & Move mobile scissor-lift combination dolly is an amazing piece of equipment that really proves valuable. In a dealership/service center, lifting the vehicle up off the ground has many benefits. For collision repair centers for minor detrimming, measuring, inspecting, reassembly, minor body work or for detailers.
949-945-2163
www.astra123.com
PN: A-ASTRA-AE500R
Winner–Van/Pickup/Sport-Utility Product
Tire Stickers
Cerebrum Boost-Smart Tire Sensor Solution
The first aftermarket tire sensor capable of measuring advanced tire analytics, including pressure, temperature and tread depth. Cerebrum was released in 2019 and now features load measurement—ideal for trucks, RVs and fleets. Cerebrum sensors can connect to most wireless receivers and analytics are available in the mobile app and cloud for telematics.
424-272-0321
www.tirestickers.com
PN: CEREBRUMBOOST
Runner-Up–Van/Pickup/Sport-Utility Product
Warn Industries Inc.
WARN Ascent XP Bumpers
WARN Ascent XP bumpers have the rugged protection and off-road style of a welded bumper without a winch mount. Instead, Ascent XP lets you install a light bar into the bumper while providing an aggressive style and extra protection. Includes a welded-on grille guard tube, light ports and a powdercoated finish. Available for Ford and Chevy trucks.
503-722-1200
www.warn.com
PN: 107290
Runner-Up–Van/Pickup/Sport-Utility Product
AutoMeter
’95–’98 Chevy Truck InVision Dash
The new lnVision Digital Dash provides a direct-fit solution for ’95–’98 Chevy trucks. Monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. The lnVision Digital Dash features a 12.3-in. LCD display with three user-selectable displays and a remote-mount joystick for easy programming.
815-895-8141
www.autometer.com
PN: 7006
Winner–Wheel and Related Product
Forgeline Motorsports
F01 Flow Formed Wheel
With decades of engineering race wheels, we’ve taken this expertise and dedicated years to developing the best out-of-the-box, high-quality, flow-formed, performance-street wheel that is both budget- and time-friendly. It is also 100% Forgeline-designed and -engineered! Currently available for Gen 5 and 6 Camaros, Porsche 991, and C6, C7 and C8 Corvettes.
800-886-0093
www.forgeline.com
PN: F01
Runner-Up–Wheel and Related Product
Design Infini
Drifz D09
Drifz D09 is a flow-form wheel that is designed to be lightweight. Drifz D09 wheel will be available in 18x9.5 in two finishes: satin black and graphite.
714-990-2233
www.drifz-wheels.com
PN: D09
Runner-Up–Wheel and Related Product
BBS of America
BBS CI-R Bronze Anniversary Edition
The 50th Anniversary Edition Bronze CI-R is a flow-formed, Y-spoke design with back-milled spokes. The anniversary edition features the patented BBS stainless steel rim protector in black with a custom center cap. Curb rashes are not a problem for the CI-R wheels.
770-967-9848
www.bbs-usa.com
PN: CI-R n
