REQUIRED READING
By Juan Torres
The annual SEMA Show is where manufacturers in the automotive specialty-equipment industry exhibit their latest trends, newest technologies and hottest products. Many exhibitors enter their products in the New Products Showcase. As the number-one destination at the SEMA Show, the Showcase provides companies with a great opportunity to highlight their latest offerings, and it allows exhibitors to not only shine a spotlight on specific products but also generate foot traffic to their booths.
The following is a sample of the different media that produced content about some of the products they came across at the 2019 SEMA Show.
Street Trucks Because the SEMA Show is a trade-only event, John Mata Jr. felt that it was his duty to inform his consumer audience about the latest industry products. He compiled a 12-page article highlighting suspension and performance parts, interior and exterior products, as well as wheels and tires. | |
Autobody News
Toby Chess has penned installments of his “Kool Tools” article for several years now, and it’s a report that members of the collision industry eagerly await each year. At the 2019 SEMA Show, Chess teamed with Kye Yeung and Amber Alley to walk the entire floor and find tools that could save shops time and money. | |
MSN/Hot Rod
Hot Rod editor Johnny Hunkins’ new-products report from last year’s SEMA Show was picked up by MSN, giving maximum exposure to the 30-plus parts highlighted in the article. Hunkins went as far as predicting the types of products he’d expect to see at the 2020 Show. | |
Heard on Social Media “Scosche Industries is premiering a number of new Connected Car Products at SEMA 2019 in the Company’s North Hall Booth 11717.”—12 Volt News, via Twitter “We found some awesome new products for your Jeep at the SEMA Show. Check
them out!”—Jp Magazine, via Facebook “At the recent SEMA Show, @arpbolts made a note of discussing @bolt sets specifically built to handle today’s high-performance @diesel engines.”—MuscleCarVideos, via Twitter “Check out this first video cataloging the New Tools I’ve seen at SEMA 2019 so far.”—HotRodHippie, via YouTube |
