SEMA News—April 2020
NEW PRODUCTS
By Mike Imlay
Truck, SUV & Off-Road New Products
A Steady Supply of Workhorse Items for Demanding Enthusiasts
Truck and off-road products are aftermarket staples, thanks in particular to resurgent consumer interest in pickups, SUVs and Jeeps, and now CUVs as well. Recent SEMA market research indicates that pickup product sales alone account for a 27% share of the specialty-equipment market. Add SUV product sales, and total market share increases another 13%. Moreover, 47% of pickup consumers and 45% of their SUV counterparts self-identify as true enthusiasts. Little wonder that this past November’s SEMA Show in Las Vegas witnessed the introduction of nearly 500 new truck, SUV and off-road products, not counting wheels and tires. The following pages offer another look at these products as seen in the New Products Showcase.
|
Pareto Point Industries
Powered by Filter Boost Technology, Eco-Boost has two options: A reusable filter using an insert to boost micronic trap performance from 35 microns to 2–10 microns ($250), and an insertable stick for most other manufacturers. Both trap the worst wear-causing recirculating debris (2–10 microns) that the reusable filter alone is unable to stop. 323-726-2199
|
|
|
Curt Group: Curt, Aries, Luverne, UWS
The SecureLatch pintle hook makes coupling virtually automatic with its auto-locking technology. It latches onto a lunette ring without any manual coupling required. Strike the back plate, drop the ring, and it’s ready to tow—just insert the safety pin. It also has a unique cupped design to hold the ring more tightly and reduce chucking. 877-287-8634
|
|
|
ICON Vehicle Dynamics
Designed specifically for the Lexus GX460 and GX470, the ICON rear coil conversion kit allows the factory rear air-bag system to be removed and replaced with a traditional coil spring for consistent on- and off-road performance. 951-689-4266
|
|
|
ILC
ILC is launching a new 02180 GT handle actuator. The power adaptable and surface-mounted actuator blends automotive styling cues with rugged performance criteria to create this new handle design. Handle and base materials are engineered copolymers, providing UV, temperature and impact resistance. 800-733-3907
|
|
|
Truck Covers USA
A line of recovery straps and cargo bags. The recovery strap kit contains heavy-duty recovery and tree-protector straps. Cargo bags come in three sizes, have non-slip properties and are waterproof, mold-proof and UV-protected. Oversize industrial-strength zippers. Cold crack tested to -40°F. Wipe down and clean easily. Made in the U.S.A. 858-622-9135
|
|
|
Holley Performance
Holley’s Intech cold-air intake brand represents the highest degree of technology, performance and style for late-model cars, trucks and SUVs. This system is designed for the popular ’18–’19 Jeep Wrangler JL and ’20 Jeep Gladiator JT V6, 3.6L and produced +24.86 hp and +22.6 lb.-ft. of torque on the dyno with a very broad power curve. 866-464-6553
|
|
|
Steer Smarts
Designed to realign steering geometry when adding lifts to the factory chassis. 734-748-5603
|
|
|
AnzoUSA
Chevy Silverado ’14–’17 LED sequential turn-signal taillight black housing clear lens. Color options available include red lens, smoked lens and chrome housing. 909-590-8618
|
|
|
Ground Force
Ground Force is a U.S.A. manufacturer of premium lowering and leveling kits for light trucks, SUVs and Jeeps. Ground Force’s 30+ years of experience in the suspension business results in the highest-quality components, including military coatings on hardware as well as engineered polyurethane for ride and noise isolation. Demand the best. Demand Ground Force. 724-430-2068
|
|
|
ARP Inc.
ARP stainless exhaust bolt kit for Cummins OE with spacers. 800-826-3045
|
|
|
Cognito
The Cognito support kit corrects the design flaw in GM pitman- and idler-arm-type steering systems in a way that not even aftermarket pitman and idler arms can. Corrects stock, leveled and lifted trucks and SUVs. Key benefits include increased steering component and tire life, improved handling and fuel mileage, and the elimination of lane wandering and toe change. 661-588-8085
|
|
|
Dobinsons Spring & Suspension USA LLC
Built on the back of race-winning Monotube Remote Reservoir (MRR) shock absorbers, Dobinsons’ new range of MRR adjustable shock absorbers combine the best in high-performance, race-bred monotube technology with an all-new, three-way damping adjustment system to turn a 4x4 into the ultimate off-road machine. 305-424-8353
|
|
|
TrailFX
TrailFX fender flares for the Jeep JL are designed to add maximum protection against rocks and debris. They are constructed with premium steel and are finished with a black powdercoated finish. Front flares feature LED lights to provide additional visibility at night. TrailFX steel fender flares pair nicely with the premium stubby bumper from TrailFX. 800-521-9999
|
|
|
DRiV
DynoMax Performance Exhaust’s QuietCrawler system for the ’20 Jeep Gladiator was designed for maximum clearance for on- and off-road driving and includes two mufflers, an oval Super Turbo muffler that helps to reduce sound without sacrificing performance, and a Race Bullet muffler that acts like a resonator and helps to eliminate drone. 734-243-8000
|
|
|
Dee Zee
Dee Zee’s innovative Hex-series designs have expanded to roof racks for Jeep Wrangler and Gladiator. The rack covers both the front and rear of the roof, mounting to the existing drip rails. The crossbars can be moved forward and backward for the perfect mounting location of light accessories, bikes, tents and more. Two size options are available. 515-265-7331
|
|
|
Titan Fuel Tanks
This new extra-large-capacity fuel tank for the ’17–’19 Chevrolet/GMC 2500 and 3500 crew cab, short-bed pickup trucks is a perfect example to showcase the engineering and craftsmanship that goes into the Titan Fuel Tanks line of products. The Chevy truck, with all of its new systems, required development of a tank with a perfect fit. This is it. 208-522-1325
|
|
|
Curt Group: Curt, Aries, Luverne, UWS
The Curt deep-drop channel mount is highly adjustable for a maximum rise of 85/8 in. and a maximum drop of 105/8 in. It has two trailer ball sizes—2 and 25/16 in.—and fits 3x3-in. receivers for heavy-duty towing. It is tested for a towing capacity of up to 21,000 lbs. and has a built-in anti-rattle to promote smooth, quiet towing. 877-287-8634
|
|
|
Rhinohide 4x4 Body Armor
Single rear-door panel from the JK Wrangler four-door kit. Fully removable and reusable paintwork body armor that attaches to the exterior of 4x4s in a matter of minutes, protecting vulnerable paintwork when off-road. Turning back on an overgrown track is a thing of the past. Users will explore more with Rhinohide. +61-8-9468-9655
|
|
|
Truck Hero
The HD front stubby bumper features sturdy steel construction, dual-drilled recovery hooks and integrated high-lift jacking points. A tough satin-black powdercoat finish protects from rust and corrosion. Simple bolt-on installation. Fit it with an optional X-Striker to dramatically change the overall appearance. 770-614-6101
|
|
|
Decked
Made from thermo-formed foam and heavy-duty TPU-coated nylon, the D-Bag is designed to nest in Decked drawers. Using these materials, the D-Bag will not bulge or distort in shape with loading of items, resulting in a soft-sided bag that won’t catch or snag in drawers. Included inside are a tool roll, the D-Rito, and a small-parts bag, the D-Uffle. 208-806-0251
|
|
