SEMA News—February 2020
GLOBAL TIRE EXPO NEW PRODUCTS
By Douglas McColloch
The Newest Tires for 2020
The Latest Treads and Tire Accessories From the 2019 SEMA Show
Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $2.46 billion in sales last year, according to the latest “SEMA Market Report”—they warrant their very own floor (along with their companion wheels) at the Las Vegas Convention Center for the annual SEMA Show.
One reason why tire sales remain robust could be the fact that the sheer number of tread patterns and available sizes have never been more varied. From sticky-compound off-road treads to ultra-grippy track tires, there’s a tire for just about any road surface, vehicle application, wheel diameter or driving style. What follows here is the roster of tires and tire-related products that were displayed in the New Product Showcase at the 2019 SEMA Show.
ATEQ TPMS Tools LC The VT56 is an all-in-one comprehensive TPMS tool with coverage for American, European and Asian vehicles, now with Sync-ID technology. Technicians need to learn how to perform only one unique OBD relearn procedure for all vehicles with direct-TPMS systems, instead of hundreds. Sync-ID is non-intrusive and uses OE-compliant standards. 734-838-6119 |  |
Atturo Tire The Atturo Trail Blade AT Sport is the latest all-terrain tire for aftermarket applications. The sidewall design of the ATS is said to be the most aggressive available for any all-terrain tire. The tread pattern emphasizes wet traction and low noise, with excellent road feel. The Trail Blade ATS size range is from 17–24 in., including 12-ply-rated sizes. 855-632-8031 |  |
Atturo Tire Atturo’s Trail Blade MT Sport is the race-inspired evolution of the MT. An ultra-modern aggressive sidewall draws buyers, while the new tread pattern is a mudslinging phenom. Made for 12-in.-wide wheels, the 35x13.5R20 is 855-632-8031 |  |
Chariot Concepts/Trustack Tire Dolly Premium, professional-grade round platform dolly designed specifically for tires. Super-stable five-caster design, sealed bearings and two foot brakes. Its 30-in. diameter and 1,000-lb. capacity welcomes big 35-in. RV tires and wheels. Patented lash system holds the stack together, strap included. Patented EZ Steer caster configuration means one-handed steering. 800-448-1876 |  |
Cooper Tire & Rubber Co. Rough roads are everywhere, so driving to work can be like driving off-road. The new Discoverer EnduraMax puts technology from Cooper’s rugged off-road tires into small- and midsize SUV tires. The unique design and formulation of the tread helps resist added wear and tear from rough roads that can chew up tires and shorten their life. 419-423-1321 |  |
Bartec USA LLC The Rite-Sensor is a single-SKU, multi-frequency, programmable replacement TPMS sensor. Easily and quickly programmed using a Bartec TPMS tool, the Rite-Sensor is the Rite choice for tire or service businesses. Rite-Sensor will save on inventory costs, save processing time, and will help users be more competitive in their businesses. 855-877-9732 |  |
Bartec USA LLC The Tech400ProE bundle combines the 400Pro economy kit with 12 Rite-Sensors to create an amazing TPMS diagnostic and repair solution. Bartec USA says that the Tech400Pro features the best OBD-II coverage and unique features such as placard adjusting and Wi-Fi updating. Add 12 programmable Rite-Sensors, and users can repair at least three vehicles right out of the box. 855-877-9732 |  |
Continental Tire Continental Tire’s next-generation premium crossover and small-SUV all-season tire line was developed with a focus on long tread life. Engineered to be quiet, fuel efficient and responsive, with styling to complement today’s crossover vehicles. 704-583-3900 |  |
BKT USA Inc. MudPower HD has been specifically engineered for skid steers. Its deep tread design and special lug pattern provide excellent traction on wet and soft soil. Mud Power HD is made of a special industrial compound and features a strong nylon casing, resulting in an extended tire life cycle even under severe conditions. 330-836-1090 |  |
Chariot Concepts/Trustack Tire Dolly Sign support for tire sidewalls. Adjusts to fit 15–24-in. tires. Lever lock/release mechanism makes installation easy. Signs are held in place with Velcro for easy repositioning. Mounting holes available if mechanical means preferred. Not limited to boring round signs. Accepts unique, odd, creative shapes. Finally display tires in a windstorm. 800-4481876 |  |
Continental Tire Continental Tire’s premium highway-terrain tire for light trucks and fullsize SUVs that’s built to get the job done. Strong, durable and quiet, with a focus on exceptional tread life, providing the perfect balance between toughness and on-road manners. 704-583-3900 |  |
Cooper Tire & Rubber Co. The Evolution M/T tire is targeted to those who take pride sporting in a muddy truck. With its mud slingers, earth diggers and stone barriers, the Evolution M/T is built to tackle muddy fields, grip rough backroads and spit out sharp stones. For severe weather, the Evolution M/T comes equipped with stud holes to combat icy conditions. 419-423-1321 |  |
Greenball Corp. The Kanati Armor Hog is said to be the industry’s first 12-ply-rated light-truck tire constructed with a robust all-steel body ply for heavy-duty towing and payloads. The stronger all-steel casing delivers superior impact and puncture resistance for greater dependability, while its optimized tread ensures a comfortable and quiet ride. 800-946-9412 |  |
Cooper Tire & Rubber Co. The Courser AXT2 tire is made for people who use their vehicles to work hard and play hard. Specifically crafted to combat cuts and 800-537-9523 |  |
Dill Air Controls According to the company, the Dill VS-280-SS is the shortest TPMS clamp-in stem. Used for all AM wheels, specifically with very tight space tolerances. Made of polished, corrosion-resistant metal. Tested to 200 mph and 200 psi. Accepts air chucks. Fits Dill hybrid sensors #5001 and #5002 and OEM sensors that use VS-950, VS-20 and VS-65 snap-in valves. 800-815-3455 |  |
ESCO The ESCO air reducer was designed for application on hydraulic and air-powered tools to permit the controlled, safe flow of air by reducing the pressure to two designated settings: 90 or 110 psi. The air reducer is a simple, affordable solution to reduce tool downtime and ensure long life for air or hydraulic shop equipment. 352-754-1117 |  |
Kenda Tire Premium performance for value-driven consumers. Exceptional ride and comfort for an all-terrain tire with strong durability, aggressive styling and an optimized tread design. Said to be the best solution for SUV, light-truck and 4x4 owners on the road, in snow or off-road. Klever A/T2 is 3PMSF Winter Snowflake certified and has 50,000- (LT) or 60,000-mile (metric) warranty. 614-729-7865 |  |
Mickey Thompson Tires & Wheels The Baja Boss is an ultra-premium radial mud-terrain tire featuring an asymmetric tread pattern and all-new PowerPly XD three-ply construction. Available today in 18 sizes from 17- to 24-in. wheel diameters. Coming soon in 15 new sizes ranging from 15- to 22-in. wheel diameters. 800-222-9092 |  |
Hunter Engineering Co. Any-Wear Quick Tread measures the tire-tread depth of vehicles. Motorists drive their vehicles through the system, the tires are scanned, and the vehicles are identified. Motorists can view their results instantly or text in to access their digital reports. The unit is ideal for high-traffic areas, such as car washes, parking garages and drive-through lanes. 314-731-0000 |  |
Greenball Corp. The new Centennial Navpoint HTX is a versatile all-season tire made for light trucks and SUVs. Designed as a superior highway-terrain tire, the Navpoint HTX is prepared to take on adverse weather or road conditions while providing a smooth and comfortable ride on clear, weather-free roadways. 800-946-9412 |  |
Hwi Li Hwa Auto Parts (Tire Supplies) Iqua inflating stem fills both tires at once and allows air transfer from one tire to the other, equalizing the pressure in both tires. +86-13864873995 |  |
Katana Wheels/Arroyo Tires Tamarock M/T mud-terrain tire. Solid square shoulder increases the contact with ground. Aggressive sidewall design prevents damage while increasing grip when submerged in mud and during rock climbing. Wide and deep grooves enhance anti-skid performance during rain and snow conditions. 877-449-4335 |  |
Mickey Thompson Tires & Wheels Baja Pro X is designed for rock bouncing, rock crawling, mud bogging or just showing off. Built to perform in nature’s harshest conditions. Off-road use only. Not street-legal. Five new sizes coming Q1, including three sizes developed specifically for side-by-side applications. 800-222-9092 |  |
Mickey Thompson Tires & Wheels The Baja Boss X is an off-road-use-only radial mud terrain tire featuring a sticky compound for excellent off-road traction and durability. The Baja Boss X also features an asymmetric tread pattern and the competition-proven PowerPly XD three-ply sidewall construction. Sizes available include 37x12.50R17LT and 40x13.50R17LT. 800-222-9092 |  |
Mickey Thompson Tires & Wheels According to the company, the Baja Pro XS is the world’s tallest DOT-approved light-truck tire. Designed after the extreme Baja Pro X, the Baja Pro XS is the necessary tire for on- and off-road rigs. With a tough four-ply bias construction, this tire can handle any terrain. Coming soon in 10 sizes, ranging from 35 in. up to 58 in. tall. 800-222-9092 |  |
Nexen Tire America The Roadian MTX was designed with versatility in mind, featuring reversible sidewall designs to allow the ultimate choice in customization. Featuring a three-ply design, F-load weight rating and 80-psi capable, this tire excels on the highway hauling heavy loads or rock crawling in the wilderness while still having excellent road manners. 909-923-4011 |  |
Nexen Tire America The Roadian GTX was designed for crossovers and SUVs that are used year-round in all conditions. It features what is said to be the most comprehensive warranty in the segment: a treadwear warranty of 70,000 miles, road hazard protection, 36 months of roadside assistance, and a 45-day trial. It covers more than 90% of the market with 34 sizes and has enhanced light snow grip. 909-923-4011 |  |
Mickey Thompson Tires & Wheels The Mickey Thompson Sportsman S/R is said to be the undisputed classic hot-rod tire. The Sportsman S/R radial is built in a unique flamed tread pattern. The extra-wide rears with matching skinny fronts make for the best combination available. Available today in 28 sizes. New front-runner size available in January. 800-222-9092 |  |
Schrader TPMS Solutions EZ-sensor 90 Degree is said to be the market’s first OE-approved TPMS sensor designed for specialty aftermarket wheels with 90-degree valve holes. This sensor comes with four valve-stem options for further customization. Its 97% vehicle coverage combines 314.9-, 315- and 433-MHz applications, and it is compatible with most TPMS programming tools. 800-288-1804 |  |
Schrader TPMS Solutions Schrader says that EZ-Sensor Go is the market’s fastest TPMS sensor and offers 1- to 3-second sensor programming. This sensor features the same great benefits and features as EZ-Sensor; includes 97% vehicle coverage and a single SKU; combines 314.9-, 315- and 433-MHz applications; achieves OE-quality requirements; and is compatible with most TPMS programming tools. 800-288-1804 |  |
TRAC Tire Rotation Assistance Cart The TRAC Tire Rotation Assistance Cart is a tool to assist with the removal and installation of the wheel/tire assembly on or off of a vehicle. The cart rolls under the tire and supports the weight of the tire, allowing the technician to not have to lift the wheel/tire from the vehicle and therefore saving his/her back. 720-231-1839 |  |
Tire Service International LLC Modernize a manual discharge bead seater into a truly ergonomic, more powerful, efficient tool with a forward handle for better balance. Simply replace the existing ball or butterfly valve with the new JetPak from Tire Service International and enjoy its improvements immediately. 602-437-5020 |  |
Rema Tip Top The Expel compressed air filter will dramatically improve compressed air systems. The unique patented design allows it to efficiently remove 99.9999% of liquid, oil, water and removes other contaminants down to 1 micron when installed at point of use. According to the company, the Expel is the world’s first cleanable, reusable compressed air filter. 800-225-7362 |  |
Vee Rubber The inspiration for the Mercenary tire was taken from Baja light-truck race tires. With a bold new design, tough eight-ply construction and DOT marks, this tire has it all. The Mercenary offers an industry first with three sidewall colors or black. The Mercenary tire is designed to take any abuse a modern side-by-side can dish out. 404-305-9394 |  |
Yokohama Tire Yokohama’s ultra-high-performance heritage rolls on with the new Advan Apex. Made for the North American market, the Y-rated Apex comes in 44 sizes, with 17- to 20-in. fitments for a wide range of sports cars, high-end performance vehicles and American musclecars. The Apex has a 25,000-mi. limited tread warranty (12,500 mi. on staggered fitments). 800-423-4544 |  |
Yokohama Tire The best in all-season performance just got better with Yokohama’s new all-season Advan Sport A/S+. Backed by a 55,000-mi. limited tread warranty (27,500 mi. on staggered fitments), the W- and Y-rated Sport A/S+ comes in 65 sizes, from 16- to 21-in. fitments and for luxury vehicles, high-end performance vehicles, sports cars and American musclecars. 800-423-4544 |  |
Tire Stickers TPMS is now obsolete. Tire Stickers says that Cerebrum is the world’s first smart tire system utilizing revolutionary sensor technology mounted directly to the tire. Cerebrum sensors provide advanced tire-pressure and temperature data to the vehicle ECU as well as tread depth, alignment and tire performance data to the operator through a convenient mobile application. 424-272-0321 |  |
Yokohama Tire For luxury SUV and crossover owners, there haven’t been a lot of choices for replacement tires—until now. Yokohama Tire’s new Geolandar X-CV fills the need with 23 W-speed-rated sizes covering nearly all 18–22-in. luxury SUV/crossover fitments. 800-423-4544 |  |
Yokohama Tire U.S.-made, Yokohama’s premium touring tire, the new Avid Ascend LX, is available in 39 T-, H- and V-rated sizes ranging from 15–18 in. Made for passenger cars, minivans and crossovers, the Ascend LX offers longer tread life, superior wet traction, dependable winter traction and a quiet, smooth ride plus a hefty 85,000-mi. tread life warranty. 800-423-4544 |  |
Yokohama Tire Street-legal and race-ready, Yokohama’s new ultra-high-performance Advan A052 is ready to roll. Geared toward sports-car, track-day and race enthusiasts, it’s offered in 37 V-, W- and Y-rated sizes, from 14 to 20 in. with a 7/32-in. tread depth. New features include an asymmetric tread pattern and special compound derived from Yokohama’s racing heritage. 800-423-4544 |  |
Yokohama Tire Rugged gets redefined with Yokohama’s new Geolandar X-AT extreme all-terrain tire. The X-AT is available in 27 sizes, ranging from 15–22 in. It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pickups and SUVs, no matter how or where they’re driven. 800-423-4544 |  |
