SEMA News—September 2019

INDUSTRY NEWS

Fast Facts

Denzel Lall

Continental has named Denzel Lall sales technical training specialist. In this role, Lall will join Continental’s training team and be responsible for the organization, coordination and execution of presentations and demonstrations for both existing and potential customers in the Western United States. He will provide training for both the VDO REDI-Sensor and ATE Brake Systems brands. Lall brings a wealth of experience in tire and wheel service to the team. Lall will conduct education sessions with automotive-repair shops, tire shops, parts retailers, distributors, students and instructors in the industry.

C&U Americas LLC has received the 2018 Quality & Delivery Excellence Award from BorgWarner Power Drive Systems. The award was given to C&U Americas in recognition of its supply of single-row, deep-groove ball bearings for OEM starters and alternators to the BorgWarner Power Drive Systems plant in San Luis Potosi, Mexico, during the 2018 business year.

Kyle Martin

Energy Suspension hired Kyle Martin to fill the role of marketing manager. He brings more than 10 years of professional sales and marketing experience with him.

CRP Automotive has been approved as a participant in the Motor & Equipment Remanufacturers Association’s Maxxsonics brands, including Hifonics, MB Quart, Crunch and Autotek, are growing across business units and in global markets. In order to strengthen the company’s market share in Latin America, Alden Stiefel, CEO of Maxxsonics USA, appointed a new director to drive market development. Luis M. Larralde was named Latin America sales director, effective immediately. In his new role, Larralde brings two decades of experience in consumer electronics, where he headed international sales efforts.

Mark Donnelly

Mark Donnelly was named the new West Coast territory manager for Comp Performance Group and will be based in Seattle. He has worked in all aspects of the automotive aftermarket for 23 years, including shop work as a teenager as well as warehouse picker/packer, warehouse-distributor sales, retail, repair/service and manufacturer sales. With extensive knowledge in fuel injection and drivetrain/powertrain upgrades, Donnelly’s most recent position was with Vision X Global Lighting Systems.

(MERA) Manufactured Again Certification program for its AAE steering system components remanufacturing facility. The certification denotes that CRP Industries’ remanufacturing facilities meet the same strict quality standards held by manufacturing facilities employing internationally recognized quality-management standards ISO 9001 and IATF 16949. To earn the certification, CRP was required to submit third-party evidence of conformance to these accepted quality standards.

Kevin Boyer

Stertil-Koni announced that Kevin Boyer joined the company as service manager. In his new post, Boyer provides technical support, troubleshooting assistance, vehicle-lift installation supervision and vehicle-lift use training to the company’s distributors and its customers across North America. Prior to joining Stertil-Koni, Boyer served as a sales manager and technician at BOE Marine and RV in Stevensville, Maryland, where he oversaw day-to-day operations, customer service and sales.

Neapco named Chris Youngs national sales manager for the company’s aftermarket group. Youngs’ aftermarket experience spans more than three decades, including positions in operations, logistics and, most recently, as senior manager of aftermarket sales for Dana Inc. As national sales manager, Youngs will be responsible for the strategic leadership of Neapco’s aftermarket sales group in North America. He will focus on development and execution of sales strategies to bring added value to the company’s customers in their respective markets.

Tribby Warfield	James McCoy

APC Automotive Technologies LLC announced the appointment of Tribby Warfield as its CEO and James McCoy as its COO. Warfield served as the senior vice president of business development and strategy for Nitta Corp. Prior to that, she held dual roles as the senior vice president and general manager of Kaman Fluid Power and Kaman Automation. McCoy brings more than 25 years of diversified experience, including lean manufacturing and automotive and industrial products to the APC Automotive Technologies management team. McCoy most recently worked for Forterra Inc. as a senior vice president of operations.

Power Automedia’s “Horsepower Wars” automotive show will continue a partnership with Holley for season two. Holley has been a partner of “Horsepower Wars” since its inception. “Horsepower Wars” will also partner with Dana Aftermarket’s Victor Reinz Sealing Products for Season 2. The next “Horsepower Wars” $10,000 Drag Shootout is about to take center stage and teams will once again rely on Holley parts to improve their chances of taking home the $10,000 paycheck. To watch “Horsepower Wars” Season 2, visit www.horsepowerwars.com.