EVENTS
SEMA Show Press Conferences
The Official SEMA Show Press Conference Schedule helps journalists and media attend the news events that are important to their readers. Whether it’s an OEM debut, a project-vehicle reveal or an award presentation, there is plenty happening during the week to cater to all audiences. The schedule will serve as a guideline for credentialed media, providing them with the dates, times, locations and details of all the exhibitors hosting press conferences.
Monday, October 30
| Time | Exhibiting Company | Location | Title | |||
| 12:00 p.m.–2:00 p.m. | SEMA: Media Preview Exclusive | Media Center, Room S220 | Presented by the Truck and Off-Road Alliance (TORA) | |||
| 1:00 p.m.–1:20 p.m. | SEMA: Truck and Off-Road Alliance (TORA) | Media Center, Room S220 | Truck and Off-road Market Updates | |||
| 1:30 p.m.–1:50 p.m. | Texas Auto Media Association | Media Center, Room S220 | Auto Judge Awards Presentation | |||
| 2:00 p.m.–3:00 p.m. | ARB 4x4 Accessories | Media Center, Room S220 | ARB LINX: The Accessory You’ve Been Missing; lunch will be served | |||
| 4:00 p.m.–6:00 p.m. | SEMA | Outside the Grand Lobby Entrance | Vehicle Reveal |
Tuesday, October 31
| Time | Exhibiting Company | Location | Title | |||
| 7:30 a.m.–8:45 a.m. | SEMA: New Products Breakfast | Paradise Event Center, Westgate Hotel | Featuring the SEMA Award Press Conference; breakfast will be served | |||
| 9:00 a.m.–9:20 a.m. | KIA Motors America Inc. | Booth #10809 | Kia Motors America | |||
| 9:30 a.m.–9:50 a.m. | House of Kolor | Booth #23513 | House of Kolor Commemorative Divco Unveiling | |||
| 10:00 a.m.–10:20 a.m. | Toyota Motor Sales USA | Booth #24800 | Toyota Press Conference | |||
| 10:30 a.m.–10:50 a.m. | Ford Motor Co. | Booth #22200 | Ford Press Conference | |||
11:00 a.m.–11:20 a.m. | Hyundai Motor America | Booth #24387 | Hyundai Motorsports and Performance Tuning | |||
11:30 a.m.–11:50 a.m. | General Motors | Booth #23743 | Chevrolet Performance Variants and Motorsports | |||
12:00 p.m.–12:20 p.m. | SEMA: Battle of the Builders | Grand Lobby, SEMA Central | Top 40 Finalist | |||
12:30 p.m.–1:20 p.m. | Shell | Booth #60005, Silver Lot | Ken Block Exclusive Video Screening & Discussion Plus Vehicle Unveiling; lunch will be served | |||
1:30 p.m.–1:40 p.m. | Coker Tire | Booth #22775 | Coker Tire Press Conference | |||
1:50 p.m.–2:00 p.m. | Sherwin-Williams Automotive Finishes | Booth #10639 | Sherwin-Williams Automotive Finishes Press Conference | |||
2:10 p.m.–2:20 p.m. | Valspar Automotive | Booth #10839 | Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 | |||
2:30 p.m.–2:50 p.m. | SCORE International | Booth #62003, Silver Lot | SCORE Baja 1000 50th Anniversary and Qualifier | |||
3:00 p.m.–3:20 p.m. | DRIVEN Performance Brands | Booth #22351 | Unveiling of Show Cars | |||
3:30 p.m.–3:50 p.m. | OPTIMA Batteries | Booth #20323 | OPTIMA Batteries Unveils Expansion to Battery Technology | |||
4:26 p.m.–5:00 p.m. | FCA US | Booth #43155 | FCA US: MOPAR Media Briefing | |||
5:40 p.m.–6:40 p.m. | Shell | Booth #60005, Silver Lot | Shell Press Conference; cocktails will be served |
Wednesday, November 1
| Time | Exhibiting Company | Location | Title | |||
9:00 a.m.–9:20 a.m. | Centerforce Clutches | Booth #23813 | Stars of “Speed Is the New Black” Debut Resto-Mod Chrysler | |||
9:30 a.m.–9:50 a.m. | AkzoNobel | Booth #25163 | Introducing AkzoNobel Carbeat–A Digital Process Solution | |||
10:00 a.m.–10:20 a.m. | Skyjacker Suspensions | Booth #34067 | Skyjacker Matchbox Releases Announcements | |||
10:30 a.m.–10:50 a.m. | Tire Industry Association (TIA) | Booth #40066 | TIA Certification Training: 2018 Outlookand Updates | |||
11:00 a.m.–11:20 a.m. | Shell | Booth #60005, Silver Lot | Hennessey Venom F5: Aiming for the World Record | |||
11:30 a.m.–11:50 a.m. | SEMA: Battle of the Builders | Velocity and Discovery’s Motor Village | Top 12 Finalists | |||
12:00 p.m.–12:50 p.m. | SEMA: Lunch Press Conference | Grand Lobby, SEMA Central | New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served | |||
1:00 p.m.–1:20 p.m. | TRI-ACE Wheel & Tire Corp. | Media Center, Room S220 | Tires Gone Wild | |||
1:30 p.m.–1:50 p.m. | Solar Gard | Booth #12669 | Solar Gard and Zero to 60 to Unveil Top-Secret Project | |||
2:00 p.m.–2:20 p.m. | Goodguys Enterprises Inc. | Booth #22975 | Goodguys Gold Awards | |||
2:30 p.m.–2:50 p.m. | SpeedKore Performance Group | Booth #24093 | SpeedKore New Vehicle Announcement | |||
3:00 p.m.–3:20 p.m. | Formula Drift Holdings | Media Center, Room S220 | Details for the 15th Anniversary Season to Be Announced | |||
3:30 p.m.–3:50 p.m. | AkzoNobel | Booth #25163 | AkzoNobel & Dave Kindig Launch New Custom Color Paint Line | |||
4:00 p.m.–4:20 p.m. | Mothers Polishes-Waxes-Cleaners | Booth #22957 | 2017 Mothers Shine Award |
Thursday, November 2
| Time | Exhibiting Company | Location | Title | |||
| 9:00 a.m.–9:20 a.m. | ASA Automotive Systems | Booth #41069 | ASA Introduces Its Latest Software–TireMaster GTX | |||
| 9:30 a.m.–9:50 a.m. | ECUMaster | Booth #34255 | ECUMaster EMU Pro-ECUMaster’s Newest ECU | |||
| 11:30 a.m.–11:50 a.m. | HP Tuners | Booth #24229 | MPVI.2 Release | |||
| 1:00 p.m.–1:20 p.m. | Castel Technologies | Media Center, Room S220 | Kit for Upgrading a Car to a Smart Car | |||
| 2:00 p.m.–2:20 p.m. | ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims | Booth #62112 | 3rd Annual Life Is Better Off-Road Award |
Friday, November 3
| Time | Exhibiting Company | Location | Title | |||
| 10:00 a.m.–2:30 p.m. | SEMA: Battle of the Builders | SEMA Cruise, North Hall | Top 12 Finalists Judging | |||
| 3:30 p.m.–4:30 p.m. | SEMA: Battle of the Builders | SEMA Cruise, North Hall | Top 3 Finalists Announced | |||
| 7:00 p.m. | SEMA: Battle of the Builders | SEMA Ignited, Gold Lot | Winner Announced2017-10-162017-10-16 |
