SEMA Show Press Conferences

Monday, October 31

11:00 a.m.–3:00 p.m.: SEMA: Media Preview, Media Center, Rm. S220, Presented by the Truck and Off-Road Alliance
2:00 p.m.–2:20 p.m.: Texas Auto Media Association, Media Center, Rm. S220, 2017 Auto Judge Awards Presentation
3:00 p.m.–6:00 p.m.: Continental Tire, Bronze Lot, outside South Hall, Extreme Experience–ExtremeContact Sport Tire Unveiled

Tuesday, November 1

7:30 a.m.–8:45 a.m.: SEMA New Products Breakfast, Paradise Event Center located in the Westgate Hotel, SEMA Award Press Conference
9:00 a.m.–9:20 a.m.: KIA Motors America Inc., Booth #10809, KIA Press Conference
9:30 a.m.–9:50 a.m.: Coker Tire, Booth #22775, New Product Unveiling
10:00 a.m.–10:20 a.m.: Toyota Motor Sales USA, Booth #24800, Toyota Press Conference
10:30 a.m.–10:50 a.m.: Hyundai Motor America, Booth #24387, Hyundai Expands Performance Beyond Traditional Focus
11:00 a.m.–11:20 a.m.: Ford Motor Co., Booth #22200, Ford Motor Co. Press Conference
11:30 a.m.–11:50 a.m.: General Motors LLC, Booth #23743, Chevrolet 2016
12:00 p.m.–12:20 p.m.: SEMA: Battle of the Builders, SEMA Central in Grand Lobby, Top 21 Builders Announced
1:00 p.m.–1:20 p.m.: MagnaFlow Exhaust Products, Booth #23543, Unveil of 1,000hp Vicious Mustang
1:30 p.m.–1:50 p.m.: Driven Performance Brands, Booth #22351, Unveiling of Booth Show Cars
2:00 p.m.–2:20 p.m.: Sherwin-Williams, Booth #10631, 150 Years of Excellence Automotive Finishes
2:30 p.m.–2:50 p.m.: Shell, Booth #60005, “Project Underdog” ’72 Ford Maverick debut (featuring Fast and Furious actor Sung Kang)
3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, SEMA SCORE Baja 1000 Experience and Qualifier
3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Ray Evernham Unveils ’58 Impala
4:00 p.m.–4:20 p.m.: Pirelli Tire North America, Booth #41013, Pirelli Press Conference
4:26 p.m.–5:00 p.m. FCA US LLC Booth #43155 MOPAR Media Briefing

Wednesday, November 2

9:00 a.m.–9:20 a.m.: BASF Corp., Booth #20367, Glasurit Best Paint Award
9:30 a.m.–9:50 a.m.: Roush Performance, Booth #21441, Unveiling of New Vehicle
10:00 a.m.–10:20 a.m.: Ringbrothers, Booth #23283, Ringbrothers Mustang Unveiling
10:30 a.m.–10:50 a.m.: Skyjacker Suspensions, Booth #34125, ’17 Super Duty Product Reveal and Curt LeDuc Presentation
11:00 a.m.–11:20 a.m.: SEMA: Battle of the Builders®, Grand Lobby, SEMA Central Top 10 Announcement
11:10 a.m.–11:30 a.m.: Tire Industry Association (TIA), Booth #40066, Tire Industry Association Update
11:30 a.m.–11:50 a.m.: Mickey Thompson Performance, Booth #43035, Mickey Thompson Tires & Wheels Hosts Landmark Event With Special Guests
12:00 p.m.–12:50 p.m.: Weld, Media Center, Rm. S220, Weld Celebrates 50 Years (Lunch) of Forged Performance Excellence
1:00 p.m.–1:20 p.m.: House of Kolor, Booth #23513, House of Kolor Unveils New Colors for 2017
1:30 p.m.–1:50 p.m.: AkzoNobel, Booth #25133, Celebrity Partnership Unveil
2:00 p.m.–2:20 p.m.: Goodguys Enterprises Inc., Booth #22975, Goodguys 2016 Gold Award presentation
2:30 p.m.–2:50 p.m.: Formula Drift Holdings LLC, Media Center, Rm. S220, Formula Drift to Announce Major Developments for the 2017 Championship Season
3:00 p.m.–3:20 p.m.: SCORE International, Silver Lot, Baja 1000 Qualifier Results/Awards and SCORE Baja 1000 50th Anniversary Celebration
3:30 p.m.–3:50 p.m.: Axalta Coating Systems, Booth #61009, Axalta Launches Mobsteel Artist Signature Series
4:00 p.m.–4:20 p.m.: AkzoNobel, Booth #25133, AkzoNobel Introduces Colorvation
4:30 p.m.–5:00 p.m.: (Cocktails) Brembo North America Inc., Booth #23561, Brembo New Product Announcement

Thursday, November 3

9:00 a.m.–9:20 a.m.: ASA Automotive Systems, Booth #41069, ASA Announces New Major Product Releases
9:30 a.m.–9:50 a.m.: American Force Wheel, Booth #45131, Evolving Is in Our DNA!
10:00 a.m.–10:20 a.m.: WD-40 Co., Booth #62129, WD-40 Co. SEMA Cares 50th Anniversary Vehicle Unveiling
10:30 a.m.–10:50 a.m.: Portacool LLC, Media Center, Rm. S220 Effective Cooling Solutions for the Productive Shop
11:00 a.m.–11:20 a.m. Tri-Ace Wheel & Tire Inc. Media Center, Rm. S220, Tri-Ace’s “Smokin’ Hot” Tires Get Hotter, Major News, and Find Out “Who?”
11:30 a.m.–11:50 a.m.: Mile Marker Industries LLC, Media Center, Rm. S220, Introducing the New, 18,000-lb. PowerHouse–The Sec18(es) Electric Winch
12:00 p.m.–12:50 p.m.: (Lunch) Craftsman, Media Center, Rm. S220, Craftsman Brand Tool Showcase
1:00 p.m.–1:20 p.m.: Snow Performance, Booth #24223, The New “Platinum” System–Water-Methanol Injection at the Next Level
1:30 p.m.–1:50 p.m.: Optima Batteries, Booth #20323, Optima Announces Invitational News and Film Festival Winners
2:00 p.m.–2:20 p.m.: Pro Comp, Booth #62112, Life is Better Off-Road Award Presentation
2:30 p.m.–2:50 p.m.: Kleinn Air Horns, Booth #37057, Kleinn Introduces Revolutionary New Waterproof 12-Volt Air Compressor
3:00 p.m.–3:20 p.m.: Bestop Inc., Booth #30017, A New Chapter Begins at Bestop
3:30 p.m.–3:50 p.m.: FOBO TPMS, Booth #31329, FOBO Ultra-Sensing With Sense
4:00 p.m.–4:20 p.m.: Hankook Tire America Corp., Booth #43081, Laufenn Press Conference

Friday, November 4

11:00 a.m.–2:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage, Top 10 Finalists Judging
3:30 p.m.–4:30 p.m.: SEMA Battle of the Builders, Velocity Live Stage Top 3 Finalists Announced
7:00 p.m.: SEMA Battle of the Builders, SEMA Ignited, Gold Lot, Winner Announced