SEMA Member News—November/December 2015
SBN Select Committee News
 Gear-up Girl is among several programs to be held at the 2015 SEMA Show designed specifically for women participants. The dynamic mixer brings together generations of professionals with female students. (Registration for this event is open to women only.) |
It’s been a busy year for the SEMA Businesswomen’s Network (SBN), and the group is very pleased to welcome its incoming select committee members. Taking the reins as chair is Erin Gilhuly of Toyota Motor Sales. The new chair-elect is Camee Edelbrock of ProMedia. Both have served on the select committee for a number of years and are excited to bring new programs to the membership.
The new SBN select committee members are:
- Coelette Chenier, marketing coordinator for Trans American Auto Parts
- Lana Chrisman, vice president at McLeod Racing
- Tiffany Dorin, national accounts manager for MagnaFlow
- Erika Klein, e-commerce product development manager at Auto Anything
They will be joining incumbent committee members Joann Bortles of Crazy Horse Custom Painting, Jenna Jefferies from K&N Engineering, Julia Johnson of Skyline College, Sherry Kollien of Ford Motor Company, Jennifer LaFever from Roush Yates Engine, and Jacqueline Parral of Family Events.
2015 SEMA Show Events
Two unique networking events are planned by the SBN for this year’s SEMA Show: Gear-Up Girl and the SBN networking reception.
Gear-up Girl is designed to connect women students with industry-leading women professionals. Register for the event on the SEMA Show dashboard, or contact Bryan Harrison, SEMA director of networks, at bryanh@sema.org. (Registration is open to women only.) Gear-Up Girl will be held Monday, November 2, 3:30-5:00 p.m. in room N242 of the Las Vegas Convention Center (LVCC).
Attendees may also wish to join SBN members at the SBN Networking Reception for a unique opportunity to meet with industry professionals in a relaxed atmosphere while learning about and tasting a unique selection of wines. The reception will take place on Wednesday, November 4, 5:00-7:00 p.m., in the Westgate Paradise Center, north of the Westgate Resort & Casino. To register visit: http://pages.message.sema.org/council-reception-sbn.
Women Driven
In conjunction with SEMA Education, a series of seminars titled Women Driven will focus on a wide variety of topics, including the following listed below.
Women Driven: Communication Roadmap for Men and Women, Powered by SBN (Registration Code: WD1)
Author Joanne Lipman of The Wall Street Journal will attend the SEMA Show to discuss the demystifying of women in the workplace and share advice for the men who work with them. Monday, November 2, 10:30 a.m.–11:30 a.m., LVCC, Upper North Hall, room N258.
Women Driven: Leveraging Differences to Drive Success: 5 Best Practices for Building a Diverse Workforce, Powered by SBN (Registration Code: WD2)
Savvy companies are making efforts to look more like the community around them. If you employ only those who identify with a small portion of the market, you don’t have access to the insights, experiences and world views of the full marketplace. Learn five best practices for building a diverse workforce. Tuesday, November 3, 11:00 a.m.–12:00 p.m., LVCC, Upper North Hall, room N256.
Women Driven: Women in Business Shattering the Glass Ceiling, Powered by the SBN (Registration Code: WD3)
The last decade has witnessed a growing awareness of the value women bring to the workplace. Hear from a panel of successful women in the automotive industry and participate in an open dialog on the qualities and strategies it takes to excel in business. Panel members include Freda Pratt-Boyer, president of the Tire Industry Association, and Michelle Krebs, director of automotive relations for Auto Trader. (Registration is open to women only.) Wednesday, November 4, 1:00 p.m.–2:30 p.m. LVCC, Upper North Hall, room N219.
Keynote and Coffee: Marketing to Millennial Women, Powered by the SBN
Bridget Brennan, CEO of Female Factor, explores how the millennial generation’s unique perception of the world (and themselves) impacts brand preferences, marketing responses and choice of sales channel. Attendees will learn about the cultural forces that have shaped millennial women and how to apply this knowledge to marketing and sales efforts. Wednesday, November 4, 8:00 a.m.–9:00 a.m., LVCC, Upper North Hall, room N219. Register for all these SBN events on the SEMA Show dashboard.
In Other News…
SBN is pleased to announce that it is once again sponsoring an all-girl team in the Hot Rodders of Tomorrow Engine Build Challenge. Team Edelbrock from Belvidere North High School in Belvidere, Illinois, qualified with a time of 28:49 and will be competing at the 2015 SEMA Show. Team Edelbrock is also the first all-girl team with a female coach.
