SEMA News—October 2015
INDUSTRY NEWS
 SEMA is now accepting nominations for candidates to attend the inaugural Emerging Leaders Conference, to be held November 2 from 1:00 p.m.–6:00 p.m., at the Las Vegas Convention Center, the day before the opening of the 2015 SEMA Show. | |
SEMA Launches Emerging Leaders Conference
The SEMA Emerging Leaders Conference might be just the push to turn your promising employees into the type of leaders you believe they can be. Participants will gain skills needed to think strategically about their careers and company’s future; a greater understanding of how to leverage their own strengths; and the chance to meet and network with others just like themselves.
SEMA is now accepting nominations for candidates to attend the inaugural Emerging Leaders Conference, to be held November 2 from 1:00 p.m.–6:00 p.m., at the Las Vegas Convention Center, the day before the opening of the 2015 SEMA Show.
To nominate up-and-coming professionals in your organization who have three to five years’ experience in the industry, visit www.sema.org/leaders-conference. The cost of the conference (not including SEMA Show registration) is $75 for SEMA members and $125 for non-members.
For more details, contact SEMA Director of Education Zane Clark at zanec@sema.org.
Free Admission to SEMA Ignited for Registered Showgoers
 SEMA Ignited is open to the public and includes vehicles, demonstrations, industry celebrities, entertainment and excitement from the SEMA Show. | |
SEMA Ignited—the official SEMA Show after-party taking place in Las Vegas Friday, November 6, 2015, from 3:00 p.m.–10:00 p.m.—offers free admission to all credentialed SEMA Show attendees.
The Friday-night festival connects consumers with SEMA Show vehicles and can be described as the ultimate fan experience. While the SEMA Show is an exclusive event open only to those working in the industry, SEMA Ignited is open to the public and includes vehicles, demonstrations, industry celebrities, entertainment and excitement from the SEMA Show.
The annual SEMA Cruise, which includes more than 500 display vehicles from the Show, will wind its way from the Convention Center to the Gold Lot across the street, kicking off the evening.
To enjoy the free entertainment, showgoers simply need to indicate that they will attend SEMA Ignited when completing their Show applications, then make sure to bring their Show credentials to the event.
Your Chance to Win the Transamerican Auto Parts’ SEMA Vehicle Builder Award
Transamerican Auto Parts will introduce the “Life Is Better Off-Road” SEMA Builder Award at the 2015 SEMA Show in Las Vegas. The award is an industry prize bestowed by Transamerican Auto Parts to the best-presented, truly off-road-capable truck, Jeep or SUV on display at the Show.
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This award is open to all off-road vehicle constructors and product manufacturers displaying at the 2015 SEMA Show and will be judged by an elite panel of industry experts. One Jeep and one truck/SUV will be chosen from the pool of applicants as the two finalists vie for the designation of being the most authentic off-road-capable vehicle at the Show.
The award will be presented Thursday, November 5, at 2:00 p.m., at the ProComp/Transamerican Auto Parts booth #62112 within the SEMA SCORE Baja 1000 Experience area (located outside of the South Hall in the Silver Lot).
Submit your off-road SEMA display vehicle for award consideration at
www.transamericanautoparts.com/award.
New Guide Covers Best Practices for Oversized Wheels
 The “Ride Guides” from the SEMA Wheel & Tire Council are free resources for wheel and tire retailers | |
SEMA’s Wheel and Tire Council (WTC) has released the first two installments of a series of “Ride Guides”—a set of sales tools for wheel and tire retailers. Each guide contains comparisons of the effects of plus-sizing wheel and tire packages on factors such as ride comfort, road grip and steering response. Volume 1, covering the 12th generation F-150 (’09–’14), includes easy-to-read technical data compiled by the Clemson University International Center for Automotive Research.
Guided by the data in the report, sales professionals can better assist customers in narrowing style and design preferences for fullsize pickups based on performance characteristics. As customers see the comparisons in a graphical format with simplified explanations, they can be confident and informed in making their selections.
In addition to the F-150, which represents the fullsize pickup segment, a “Ride Guide” for the ’14 Mazda3 is also available, representing the front-wheel-drive compact sedan sector. Both manuals are free to all wheel and tire retailers.
To download copies of the WTC “Ride Guides,” visit www.sema.org/ride-guide.
