SEMA News—March 2015

RACING & PERFORMANCE NEW PRODUCTS

Rev Up Your Inventory

Racing and Performance Products From the SEMA Show

For buyers, attending the SEMA Show is all about identifying next year’s hottest products. In the racing and performance section of the Show, exhibitors thrilled attendees submitting more than 800 new products to the annual New Product Showcase. The entries ran the gamut from turbochargers and exhausts to performance tuning and diagnostic tools.

Standouts this year include Silverback Carbs, taking home the award for best new performance racing products and Aeromotive Inc. winning this year’s best new performance-street product.

Page through this special section and enjoy identifying the products that belong either on your store’s shelves or in your personal garage. Also, take time to review journalist Steve Campbell’s interviews with industry executives, offering their thoughts about the trends they perceive and some words of advice about what might lie ahead.

View a complete PDF listing of 700+ new Racing & Performance products from the 2014 SEMA Show.

 

 

 

Racing and Performance Products From the SEMA ShowDCI Performance Products
Pre-Formed Pipe Shields, XT-5000 to Suit 4-in. OD Pipe
+61-3-9357-2511
www.dciperformance.com.au
PN: XT-5000-PIPE SHIELDS 4

DCI Performance Products XT-5000 pre-formed pipe shields to suit 4-in.-outside-diameter pipe. Ideal for detailed undercarriages where they can be easily and quickly fitted and removed to avoid heat damage when the vehicle is in use. Suitable for temperatures up to 1,830ºF. Available in 45- and 90-degree bends and 24-in. straight lengths.

 

Racing and Performance Products From the SEMA ShowDesign Engineering Inc.
Protect-A-Sleeve Titanium
800-264-9472
www.designengineering.com
PN: 10482

Designed for larger hoses and made from tough titanium material. Provides great-looking protection for radiator and heater hoses. Includes mil spec high-temp shrink ends for a clean installation. Withstands up to 1,350ºF and is oil and acid resistant. Will expand to fit up to 2.5-in. hoses up to 3 ft. long.

   

Design Engineering Inc.
Cool Cover Gold
Racing and Performance Products From the SEMA Show440-930-7940
www.designengineering.com
PN: 10486

Reduces air intake temperatures by reflecting radiant heat, resulting in a cooler, more dense intake charge. Can reflect heat up to 850 degrees. Simple hook-and-loop fastening system allows for quick installation and removal. Includes Reflect-A-Gold tape to seal seams.

 

Racing and Performance Products From the SEMA ShowDCI Performance Products
HD-5000 Heavy-Duty Heat Shield Material
+61-3-9357-2511
www.dciperformance.com.au
PN: HD-5000-SML

DCI Performance Products Sheet Hot heavy-duty HD-5000 material is a unique, double-corrugated construction that allows the material to be formed into complex shapes. HD-5000 provides excellent performance in high-temperature, noise-sensitive applications. Suitable for temperatures up to 1,650ºF. Available in 27.5x11.5 or 27.5x23 flat sheets.

   

Racing and Performance Products From the SEMA ShowK&P Engineering
High-Performance Reusable Diesel Fuel Filter
720-238-1181
www.kandpengineering.com
PN: S201

Cleanable and reusable filter media eliminates buying new disposable filters. Unique patented design provides easy access to filter element for inspection and cleaning. Woven stainless-steel filter cloth provides unmatched filtration performance.

 

PTP Turbo Blankets
BMW S63 Turbo Blanket
512-906-6494
www.ptpturboblankets.com
Racing and Performance Products From the SEMA ShowPN: FPRO35-053-01

Outer layer made from pulverized volcanic lava rock formed into fabric and woven into a tight mesh. Internally insulated with high-temperature calcium magnesium silicate wool overlaid with a high-temperature silica fabric. Designed to fit the turbochargers of all stock BMW S63 engines.

   

Racing and Performance Products From the SEMA ShowVision X Lighting
8.7-in. Cannon Black 1 90W LED 10º Narrow
253-218-2900
www.visionxusa.com
PN: 9890852

The new 220mm, 8.7-in. artillery from Vision X Lighting marks another groundbreaking move by the progressive light manufacturer as it continues its exclusive alliance with Luminus, the world’s leading big chip LED manufacturer. This is the first single-source LED light to achieve 1,000 meters or 3,280 feet of usable light.

 

Racing and Performance Products From the SEMA ShowBrisk USA Performance & Racing Spark Plugs
Premium Multi-Spark Racing Plug
713-459-6977
www.briskusa.com
PN: Brisk Premium Multi-Spark DR15ZC

Brisk premium multi-spark plugs are an entirely new and patented type of high-performance sparkplug. The product name describes exactly what the sparkplug is all about: multiple sparks. Each spark is not confined to a single place and can occur anywhere in the sparkplug’s 360-degree perimeter, creating rapid combustion that results in power gains.

   

Racing and Performance Products From the SEMA ShowPitboxes.com
Pitgrill Box
888-274-8679
www.pitboxes.com
PN: Pitbox

All-aluminum construction. Stainless-steel countertop with 36-in. extra counter space with ends folded up. Char-Broil Tru infrared gas grill, food storage space, pull handle and pneumatic tires.

 

Racing and Performance Products From the SEMA ShowFlitz International Ltd.
Auto/Truck Powerful
UV Protectant
800-558-8611
www.flitz.com
PN: ATP 40206

Flitz auto/truck powerful UV protectant. Protects and restores vinyl, plastic, leather, rubber and more. Helps guard against UV
rays (SPF of 50), acid rain, hard-water spotting, body oils and more as well as restoring luster and color to faded surfaces. Eco-friendly non-silicone-based product.

   

Pitboxes.com
Double-Drawer Work Bench Pitbox
888-274-8679
www.pitboxes.com
PN: WB-Dble Drawer

All-aluminum construction. Workbench height. Twelve-drawer, roller-bearing toolbox with a larger storage drawer beneath the drawer system, storage Racing and Performance Products From the SEMA Showcompartment between wheels on end, three storage compartments on back side. This box has a pull handle. Spray-on liner covers top surface. Pneumatic tires.

 

Racing and Performance Products From the SEMA ShowUS Speedo
SXS Gear Lift
810-422-5539
www.sxsgear.com
PN: GL-KIT-P-7

SXS says that its gear lift provides the gear reduction and ground clearance users want with the added benefits they need. This system gets power to the ground easier through the reduced gear ratio and maintains the factory suspension and drive axle angles. An added benefit is the true 4 in. of lift to generate ground clearance for off-road adventures.

   

Racing and Performance Products From the SEMA ShowPalmer Performance Engineering
DashLogic Display Controller
801-709-6300
www.dashlogic.com
PN: DL1020U

Palmer Performance Engineering says that DashLogic is the most advanced gauge system to date. Customize a factory instrument-cluster display or head-up display. DashLogic is plug and play—no tuning or installation required. Just plug it into the OBD-II port. View horsepower, torque, knock, air/fuel ratio, oil temp, boost, 0–60 time and much more right on the factory dash.

 

Prosport Gauges Inc.
EVO Series 85mm Speedometer and Tachometer
727-572-9011

www.prosportgauges.com
PN: 338EVOSP-PK

Racing and Performance Products From the SEMA ShowFour-color 31/4-in. gauges can be red, blue, white or green. 270 LED display with fully programmable warning indicator/shift light and peak recall.

   

Racing and Performance Products From the SEMA ShowPalmer Performance Engineering
DashCommand
801-709-6300
www.dashcommand.com
PN: DASHCMD

DashCommand is an app for cars and trucks. It turns an iOS or Android smartphone or tablet into an advanced display for engine data. Monitor fuel economy. Add custom gauges and graphs. Calculates 0–60 time, quartermile-mile times, horsepower, torque and much more. Also use DashCommand directly on many in-dash radio head units.

 

Racing and Performance Products From the SEMA ShowComp Performance Group
Comp Cams Dual Conical Valve Springs
800-999-0853

www.compcams.com

Comp Cams’ dual conical valve springs combine Comp’s low-active-mass conical spring design with the only dual-spring system to separate the inner and outer coils, while the naturally progressive nature provides outstanding damping without rubbing friction, heat and surface damage. Provides improved rpm, stability and durability with lower loads.

   

Racing and Performance Products From the SEMA ShowSpecialty Products Co.
F-150 Raptor Alignment Cam
800-525-6505
www.specprod.com
PN: 86252

High-performance cam-bolt kit specifically designed for the serious Ford Raptor driver who has experienced loss of alignment due to cam slippage with the stock bolts or single-cam-per-bolt arrangement. The four cam assemblies offer increased bolt grade to achieve more clamping force than OE to maintain desired alignment settings.

 

Racing and Performance Products From the SEMA ShowSonnax Industries
1.65 Extreme Planetary
Assembly Kit
800-843-2600
www.sonnax.com
PN: 28165G-06

Sonnax 1.65-ratio extreme planetary assembly kit 28165G-06 is based off the innovative 1.58-ratio architecture fitted with 1.80-style 12DP gears. This is the lowest numerical ratio 12DP (diametrical pitch) gear set for the Powerglide that does not rely on troublesome stepped or timed pinion gears.

   

Racing and Performance Products From the SEMA ShowSonnax Industries
2.84-Ratio Input Carrier
800-843-2600
www.sonnax.com
PN: 77284-K

The Sonnax 2.84 input carrier kit changes GM 4L60 units from a wide-ratio 3.06/1.63 to a close-ratio 2.84/1.55 configuration with more desirable rpm drop between one-two and three-four shifts. This keeps performance engines in the optimal power band while allowing a longer pull in first and second gears, improving consistency and performance.

 

Specialty Products Co.
Honda Civic and Mazda6 Forged Adjustable Front Control Arm
800-525-6505
www.specprod.com
PN: 67425, 67466

Racing and Performance Products From the SEMA ShowUse these remove-and-replace adjustable control arms from SPC to make rear camber changes on Honda Civics and Mazda6s. SPC’s unique adjustment design permits on-car adjustment of ±3º camber and is adjustable for life. SPC’s forged-steel design adds adjustment to the arm without any weight penalty vs. the OE arm it replaces.

   

Racing and Performance Products From the SEMA ShowHellwig Products Co. Inc.
’66–’78 VW Bug Front Sway Bar
559-734-7451
www.hellwigproducts.com
PN: 5406

Hellwig’s front sway bar for the second-generation VW Beetle is manufactured in the company’s California factory from 3/4-in., solid chromoly steel. It uses a new, simple mounting procedure to make installation quick and painless. The sway bar is stiffer than stock to improve cornering both on the road and at the track.

 

Racing and Performance Products From the SEMA ShowHellwig Products Co. Inc.
’78–’87 GM G-Body
FrameFX Boxing Kit
559-734-7451
www.hellwigproducts.com
PN: 11104

This frame boxing kit is another addition to Hellwig’s FrameFX line, fitting all two-door GM G-body models other than the El Camino. The precut and bent 10-gauge steel pieces easily weld onto the factory frame to box and reinforce the C-channel sections. This stiffens and strengthens the frame, leading to improved handling both on the road and at the track.

   

SpecD Tuning
’11–’14 Hyundai Sonata Projector Headlights With Optic LED
Light Bar
909-839-2533
www.specdtuning.com
Racing and Performance Products From the SEMA ShowPN: 2LHP-SON11JM-TM

Hyundai Sonata projector headlights with SMD LED light bar. Year range: ’11–’14.

 

Racing and Performance Products From the SEMA ShowAnzoUSA
LED Rechargeable 10W Work Light
888-360-3696
www.anzousa.com
PN: 861146

10W LED 800-lumen rechargeable work light. Portable and maintenance free. Weather resistant with detachable base. Long-life rechargeable lithium battery. Run time =
8 hours, charge time = 4 hours. Includes both home and car charger. 10w high-intensity HIL-LED with flood-light pattern.

   

Racing and Performance Products From the SEMA ShowSpyder Auto
’05–’13 Porsche 911
Projection Headlights
626-934-8884
www.spyderauto.com
PN: 5080103

’05–’13 Porsche 911 projection headlights.

 

Racing and Performance Products From the SEMA ShowSpyder Auto
’09–’14 Ford F-150/Raptor Light Bar DRL Projection Headlights
626-934-8884
www.spyderauto.com
PN: 5077592

Ford F-150 ’09–’14 projector headlights. Halogen model only. Not compatible with Xenon/HID model. Light bar DRL, black, high/low H7 included.

   

Racing and Performance Products From the SEMA ShowSirius Light Technology
NS-2572 15,000-Lumen
LED Work Lamp
+886-6-249-4811
www.ns-sirius.com
PN: NS-2572

NS-2572 15,000-lumen LED work lamp spot-beam function. CISPR 25, IP68. 9-33DC that is suitable for 12V and 24V vehicles. Other options are available upon request.

 

Racing and Performance Products From the SEMA ShowHangzhou Haihua Import & Export Co. Ltd.
Carbon-Fiber Intake Hose Kits
+86-13957170353
www.hiwowsport.com
PN: hh-cai-001

Carbon-fiber intake hose kits. More cooling, stronger and lighter.

   

Racing and Performance Products From the SEMA ShowSilverback Carbs
Silverback Carb
801-393-1010
www.silverbackcarbs.com
PN: SB-Carb-850-AC

Silverback’s new SPI system is fueled with innovation within the intake environment. It is said to provide flow like no other, with fuel vaporization that rivals most fuel-injection systems and with other qualities of EFI, such as temperature- and altitude-compensating devices. Silverback offers a Quad-Ram effect air-cleaner design with an AES air-speed enhancer below the manifold.

 

BD Diesel Performance
Turbocharger Feed Up-Pipe Systems
800-875-5030
www.dieselperformance.com
PN: Various

Racing and Performance Products From the SEMA ShowReplacement turbocharger feed pipe systems for Ford 6.0L/6.4L/7.3L PowerStroke F-Series and Chevy Duramax 6.6L diesel pickups.

   

Racing and Performance Products From the SEMA ShowSparta Evolution
Triton Big Brake Caliper
425-980-0617
www.spartaevo.com
PN: TS2601

Two-piece forged brake calipers available in two-, four- and six-piston configurations with custom piston sizes dependent on application. The calipers weigh between 6 and 8 lbs., depending on piston count. Key features include anodizing, ARP components, ventilated pistons, internal dual-seal system and quick pins for ease of brake-pad changes.

 

Racing and Performance Products From the SEMA ShowHaltech
LSx Replacement Engine Control Unit and Wiring Harness
760-598-1941
www.haltech.com
PN: HT-151366

Haltech Elite 2500 engine control unit and fully terminated engine harness for LSx DBW engine. This product suits all Gen IV LS engines; utilizes all stock sensors, ignition coils and injectors and supports all engines from stock to wildly modified.

   

The racing and performance marketplace has truly grown in the past few years, especially since the recession, Racing and Performance Products From the SEMA Showand I believe that the most important trend in the performance parts industry is improvement.

Most companies, like us, are just trying to improve vehicles: improve their engine performance, suspension performance, chassis performance, fuel performance and more. That’s what all performance consumers of are looking for—ways to improve their vehicles.

Aerodynamics has become a top priority to all kinds of racing, and EFI tuning has recently become a significant trend on the street. There are many online courses available where enthusiasts can learn about EFI tuning, and great tuning comes from experience and automotive tech skills.

We still face some challenges. OEM vehicles are getting more intricate and already perform well out of the factory. Making improvements will be challenging to us in the aftermarket industry, but with technology growing at a rapid rate, it will open opportunities for us to get around these challenges.

Calvin Chan
Director of Operations
GTSPEC Autosports

 

Racing and Performance Products From the SEMA ShowToday’s consumer demands more refined products that perform better than ever yet are also easy to install and operate. EFI and electronics have become the “norm,” and lowering costs is area of significant focus. As a manufacturer, we work extremely hard on production efficiencies that allow us to pass savings on to consumers and racers.

Street-performance expectations have risen thanks to the great-performing stock vehicles that are coming from the factories. Our challenge is to slowly shift from all-out performance to creating “usable” performance that can be tailored based on owner preferences. Allowing a person to easily tune performance on the fly based on personal preferences (sound, torque curve, gas mileage, etc.) is big for our industry. While this has been ongoing for years, providing this type of instant control that is user friendly is the holy grail of high-performance vehicles.

The most significant challenge we face as an industry is to remain relevant to the digital generation. We have to start engaging the next generation on their turf (video games, apps, etc.). We are competing with other industries for their awareness, and we must win. Ultimately, our livelihoods depend on it.

—Chris Douglas
Vice President of Marketing
Comp Performance Group

   

Racing and Performance Products From the SEMA ShowMahle Motorsports
Ford Big-Block Airflow Research 14º PowerPak Piston Assembly
888-255-1942
www.mahlemotorsports.com
PN: 197717900

Designed specifically for the Airflow Research BBF 14º cylinder head with its unique valve angles and relocated valve positions. The pistons are machined on lightweight, ultra-strong, slipper-skirt forgings and are dual coated. The assemblies include German steel pins, race-proven round wire locks and a low-drag 1.5mm, 1.5mm, 3.0mm ring set.

 

Racing and Performance Products From the SEMA ShowMahle Motorsports
GM LT1 427ci PowerPak Plus
888-255-1942
www.mahlemotorsports.com
PN: 930173225

Designed specifically for the extreme loads associated with the ultra-high piston speeds of large-stroke engines. These PowerPak Plus piston assemblies feature 2618 slipper-skirt forgings, hard-anodized top ring grooves and Mahle’s new HV385 1.0mm, 1.0mm, 2.0mm all-steel rings.

   

Racing and Performance Products From the SEMA ShowMishimoto Automotive
Compact Baffled Oil Catch Can, Two-Port
877-GO-MISHI
www.mishimoto.com
PN: MMBCC-MSTWO-BK

Separates oil particles from PCV/CCV air using 50-micron bronze filter. Defends intercooler, intake system and essential components from oil blowby. Internal air diverter turbulates air longer to improve oil separation. Includes two plastic, barbed, 1/2-in. hose fittings. Universal mounting bracket for different configurations. Mishimoto lifetime warranty.

 

Racing and Performance Products From the SEMA ShowNorthern Radiator
Three-Row (1-in. Tube)
Custom Radiator Kit
800-328-8900
www.northernfactory.com
PN: 209686B

Northern Radiator offers the first customizable, all-aluminum, three-row (1-in. tube) radiator. Need extra cooling? Check out Northern Radiator’s new three-row option.

   

Racing and Performance Products From the SEMA ShowMishimoto Automotive
BMW E46 M3 Performance
Aluminum Fan Shroud Kit With Optional Fan Controller, ’01–’06
877-GO-MISHI
www.mishimoto.com
PN: MMFS-E46-01NPT

Dyno-proven gains of up to 5 whp at 6,500_7,500 rpm. Includes a high-flow 16-in. electric fan that provides more than 1,850 cfm of airflow. Offset fan mounting provides clearance for popular supercharger kits. Optional fan controller provides complete control of coolant temperatures at idle. Brushed-aluminum finish. Mishimoto lifetime warranty.

 

Canton Racing Products
Honda S2000 F-Series
Racing and Performance Products From the SEMA ShowBaffled Oil Pan
203-481-9460
www.cantonracingproducts.com
PN: 15-966

This oil pan is designed to prevent oil pressure drops. Utilizing an increase in capacity and a diamond-shaped trap-door baffle, this pan is said to prevent oil pressure drops that can damage a motor.

   

Canton Racing Products
Compact Turbo After-Oiler
203-481-9460
www.cantonracingproducts.com
PN: 24-154

Racing and Performance Products From the SEMA ShowThe Accusump compact turbo after-oiler helps protect the performance and condition of turbocharger by preventing coke buildup and ensuring that the bearings are oiled during spool down.

 

Racing and Performance Products From the SEMA ShowSpeed Dawg Shift Knobs
Black Red Splash Pro Series Shift Knob
717-741-2665
www.speeddawg.com
PN: SK574NL-PWA

21/8-in.-diameter black and red splash shift knob with smooth, surface-inlaid white shift pattern. Comprised of specially formulated, high-impact polymer resin with brass mounting threads. Weight is 4 oz. Optional 12V line-lock/nitrous button. Made in the U.S.A.

   

Racing and Performance Products From the SEMA ShowSpa Technique
Firing Head, Three-Way Activation
317-271-7941
www.spatechnique.com
PN: FH-3W

Three-way firing head for Spa Design suppression systems. Offers electrical, mechanical and automatic activations. SFI 17.1 certification. Patent pending.

 

Racing and Performance Products From the SEMA ShowSpa Technique
Steering Wheel Quick Release,
22-Pin Electrical
317-271-7941
www.spatechnique.com
PN: QRE3-34-41

Steering wheel quick release, 22-pin electrical,
for modern wheel-mounted dash systems. Wired with Deutsch connectors and Raychem wires. Six-hole mounting with larger spline.

View a complete PDF listing of 700+ new Racing & Performance products from the 2014 SEMA Show.

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