SEMA News—October 2014

CHRIS KERSTING

The Buzz for the 2014 SEMA Show:
SEMA Ignited

Our industry relies on SEMA to provide a SEMA Show that delivers return on investment. This issue of the magazine is a useful preview of the new Show features that will help your company meet your goals for a successful 2015. Our biggest news: the SEMA Ignited post-Show event that will provide a platform for exhibitors and industry partners to rev up media and consumers with the spectacular collection of innovative products and vehicles gathered only at the SEMA Show.

If you’re not registered to participate in the SEMA Ignited event, now is the time to get in. The event concept is simple. After four days behind closed doors in the Las Vegas Convention Center, visible only to industry professionals, participating cars and trucks from the SEMA Show will roll out on Friday, November 7, to assemble at one of the newest landmarks in the city, the High Roller observation wheel at the LINQ entertainment district. There, from 4:00 p.m.–10:00 p.m., consumers and the media will be able to experience the hottest cars, products and personalities from the SEMA Show and enjoy food and music in a culminating celebration. Participation in the event will be free of charge to SEMA exhibitors, attendees and consumers.

The Friday-night event will also serve as a platform for nationwide media coverage, including on-site taping of a nationally televised broadcast special. The prime-time program, underwritten by SEMA, will deliver the excitement of the industry’s offerings and a new awards competition, the “2014 SEMA Battle of the Builders,” featuring this year’s outstanding SEMA Show vehicles and their designers as they vie for a coveted “Best of Show” trophy.

If you’re not registered to participate in the SEMA Ignited event, now is the time to get in.

SEMA has partnered with the television network Velocity to produce and broadcast the program. Home to popular automotive shows, including “Overhaulin’,” “Wheeler Dealers,” “Chasing Classic Cars” and Barrett-Jackson Auto Auctions in 2015, Velocity reaches approximately 60 million households in the United States.

SEMA is also collaborating with a range of traditional and online media partners to bring the excitement and offerings of the SEMA Show exhibitors to worldwide audiences.

We think that the SEMA Ignited event has the potential to capture media attention and stoke consumer awareness by providing a special “action” platform that highlights the impressive vehicles, products and personalities already in Las Vegas for the Show. Interested? Just e-mail info@SEMAignited.com, and we’ll be happy to discuss ways to make SEMA Ignited work for your business.

—Chris Kersting, SEMA President and CEO