SEMA News—September 2014

SEMA Show Online Media Center Yields Product Exposure

	Exhibitors can generate excitement for new products and Show-related announcements through the SEMA Show Online Media Center.

The SEMA Show Online Media Center is now available for exhibiting companies to submit show-related press releases to be included on the SEMA Show website, used in association publications and promoted to media attendees. The Online Media Center was designed specifically for journalists to find Show-related news and announcements. With more than 3,000 media in attendance, exhibiting companies will benefit by spotlighting their newest and most innovative products to direct media attention to their booths.

Here are a few press release tips from SEMA’s Show management:

• Use a strong, short headline that catches the attention of the reader.
• Keep the press release brief. Introduce the product without added fluff. Readers want to know what the press release is about right from the beginning.
• Include a photo when you can. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
• Always include your booth number and contact information.

The SEMA Show Online Media Center is available on the web at www.SEMAShow.com/press.