SEMA News—April 2014

INDUSTRY NEWS

Experts Help You Navigate the Latest in Connected Vehicle Technology

	SEMA’s Product Development Expo will highlight current methods of vehicle production and the tools and awareness needed to navigate the impact of connected vehicle technology on the specialty-automotive market.

The Product Development Expo, fueled by the SEMA Garage, and sponsored by the SEMA Data Co-op and the Emerging Trends & Technology Network, will be held Thursday, April 10, at SEMA headquarters in Diamond Bar, California.

The expo will provide specialty-equipment companies with insight on how the methods for vehicle production have been transformed on the OEM level—specifically during the past 10 years— and require companies to adapt quickly to new and emerging technologies to stay competitive.

“Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit,” said John Waraniak, SEMA vice president of vehicle technology. “The recession accelerated the auto industry’s transformational changes required for growth, as well as its reinvention and product development of vehicles—from mechanical to electrical systems, from standalone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.”

The price to attend the Product Development Expo is $47 for SEMA members, $97 for non-members. To register or for more information, contact Zane Clark at zanec@sema.org.