SEMA News—February 2014
REQUIRED READING
SEMA Show 2013 Coverage—The Next Best Thing to Being There
Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.
As referenced by the articles mentioned below, the SEMA Show breaks news every year on a variety of fronts: new model debuts, custom builds and specialty vehicles as well as a host of new aftermarket products that are introduced to the public for the first time during the Show. With all of the coverage provided, there is wide public access to all the news coming out of the Show.
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USAToday.comUSA Today dedicated some of its Show coverage to another large component: vehicle innovation and technology. It noted that Toyota’s collaboration with Herbst Smith Fabrications shows how the idea that a vehicle can be controlled by a smartphone or iPad may not be that far off. The SEMA Show features the latest in technical advances and innovations every year before they are available to the general public. Newspaper coverage such as this ensures that the news is disseminated to everyone, even car buffs who are unable to attend the Show in person. |
The New York Times 
AP
