SEMA News—January 2014
EVENTS
By SEMA News Staff
The Best of SEMA 2013
Empowering an Industry
The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”
There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
SpotlightThe SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes. |
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ShowcaseIt was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition. |
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ExperienceSEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity. |
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CommunicateNearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months. |
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CollaborateThe SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process. |
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Regeneration The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool. |
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Take a Bow!The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows. |
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CelebrateThe SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes. |