SEMA News—November 2013

EVENTS
By Jon Wyly

SEMA Show Product Data Education Track

Hourly Sessions All Day Monday, Sponsored by the SEMA Data Co-op

From beginner to expert, the SEMA Data Co-op (SDC) education track is sure to provide insight into better managing your product data and making use of the new SDC Product Information Management System. Join the SDC team for training and ideas presented through interactive discussions, questions and answers and demonstrations on the following topics:

Room N259

Introduction to PIES
8:00 a.m. and 1:00 p.m.

Just getting started with product data? This introduction to PIES will explain the Product Information Exchange Standard in easy-to-understand terms, giving you the confidence to begin managing your data to this comprehensive industry standard.

Introduction to ACES
9:00 a.m. and 2:00 p.m.

Vehicle application coverage is a critical element of data management, and this introduction to ACES will get you started in the right direction in creating complete, accurate application information using the Aftermarket Catalog Enhanced Standard.

Advanced PIES
10:00 a.m. and 3:00 p.m.

Ready for a deeper dive into the PIES standard? This advanced session will provide training on more detailed elements of the standard, including how to use techniques, such as advanced product attributing, to increase product visibility and enhanced product descriptions to help you see more parts. This session is especially important for product lines that are not dependent on year/make/model applications.

Advanced ACES
11:00 a.m. and 4:00 p.m.

For more advanced users, this ACES session will provide training and insight into this critical data standard with a deeper dive. Includes advanced methods on the proper use of each of the ACES segments and how to use the ACES fitment standard in conjunction with the PIES standard to increase product searchability and sell more parts.

Room N261

SDC Supplier User Group
8:00 a.m. and 1:00 p.m.

If you are a SEMA Data Co-op supplier or want to be, join this open discussion about the SDC system and its features and functions. Participate in Q&A with fellow system users and get answers to your questions along with a preview of what’s coming next with the SDC.

SDC Receiver User Group
9:00 a.m. and 2:00 p.m.

If you are a SEMA Data Co-op receiver or want to be, join this open discussion about the SDC system and its features and functions. Participate in Q&A with fellow system users and get answers to your questions along with a preview of what’s coming next with the SDC.

SDC: What’s New
10:00 a.m. and 3:00 p.m.

Get the latest information about what’s on the horizon for the SDC. Preview SEMA Search, the comprehensive online catalog powered by SDC data, and join a discussion about added features, ideas and how future tools and services can benefit your business.

Introduction to the SDC PIMS
11:00 a.m. and 4:00 p.m.

The momentum is building, and hundreds of SEMA businesses have jumped on board with the SEMA Data Co-op. See what the excitement is all about. Learn how the SDC can help grow your business, and see a demo of the online data management system.

Also be sure to set a private meeting with the SDC in booth #20579, where you can get a personalized presentation about SDC services, view a system demonstration and engage in technical discussions with some of the industry’s leading data experts. Simply log on to www.SEMA.org/coop-signup and request a meeting. The SDC will be located in the same spot as last year, in the Central Hall just behind the Ford display in the raised meeting room right next to the Keystone Automotive booth.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@semadatacoop.org or 888-958-6698 x4.