2014 Toyota 4Runner Takes the Stage at Country Music Festival

SEMA News—July 2013

INDUSTRY NEWS

2014 Toyota 4Runner Takes the Stage at Country Music Festival

	Appearing like a caged beast, the ’14 Toyota 4Runner was unveiled to the public during the recent Stagecoach Music Festival in Indio, California. The official ceremony included a performance by country recording artist Dierks Bentley.

Toyota made its first-ever public reveal at a major music event, unveiling the redesigned ’14 4Runner at the recent Stagecoach Music Festival in Indio, California.

To celebrate the premiere of the new 4Runner, Toyota created a whimsical, “World of Wonders” stage complete with carnival games, circus performers and a special performance by country recording artist Dierks Bentley.

Now in its fifth generation, the Toyota 4Runner features a rugged new exterior design along with a powerful 4.0L, 270hp V6 teamed to a five-speed ECT-i automatic transmission.

The new midsize SUV will be available in three grades—the well-equipped SR5, top-of-the-line Limited, and a Trail grade for off-road enthusiasts. 4Runner owners will have the choice of a rear-wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential.

Pricing will be announced later this year.

Toyota marketing executives estimate that prototypes will be made available for the media to drive in July, and that production units will begin to arrive in showrooms by the end of September.