SEMA News—July 2012
REQUIRED READING
SEMA Show Products in Enthusiasts Publications
Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.
High Performance Pontiac
A regular at the annual Las Vegas event, High Performance Pontiac attended the 2011 SEMA Show and scoured the floor for the best products to share with its readers. The editors narrowed it down and featured 10 of the hottest products, ranging from a carbon-fiber intake manifold from Ozmo Engineering and forged pistons from DSS Racing to a door-hinge rebuild kit from Total Automotive.
Street Trucks
Featuring more than five dozen products from the SEMA Show, the Street Trucks article served as a comprehensive catalog for any truck owner looking for new products. The feature covered everything from lighting and engine products to tools and accessories. Readers were able to learn about the products and even where to find more information from the manufacturers.
Truck Trend
One of the best and most effective ways to discover a new product is to see it on a vehicle. Truck Trend’s feature highlighting project vehicles from the Show left readers wanting to learn more about many of the products on display. From tires and wheels to caps and lighting, the feature gave readers cues about how vehicles can be restyled.
Canadian Hot Rods
We’ve highlighted international coverage from the SEMA Show previously. With reporters from China, Japan, Australia, Europe, Mexico and more than 100 other countries, the SEMA Show reaches all corners of the world. However, it’s worthwhile to note that our neighbors in Canada have a huge presence at the annual event. One particular publication, Canadian Hot Rods, joins us each year and does an amazing job of sharing what happens in Las Vegas with its readers.
