SEMA News - March 2010

The 2009 SEMA Show’s Tire, Wheels & Equipment—Sponsored by TIA section included 290 exhibitors, making it one of the most prominent areas at the event. With the Tire Industry Association (TIA) coordinating many activities at the SEMA Show and special “Tires at Two” seminars targeted to this segment of the industry, it’s no surprise that tires and wheels were ranked as one of the most sought-after products at the Show. It’s also no surprise that there was significant media coverage dedicated to this market. In case you missed it, the following are some of the tire-related SEMA Show articles that resulted.

Modern Tire Dealer September and October 2009 In the months leading up to the SEMA Show, this trade publication, targeted to independent tire dealers, featured articles to help prepare readers for the massive event in November. The September issue outlined new features and highlighted key activities, while the October issue featured many of the exhibitors and showcased what they were about to debut.

Tire Review November 2009 After the SEMA Show, Tire Review Editor Jim Smith reflected on the success of the 2009 event, noting that it was “outstanding and a source of pride for true tire professionals.”

Tire Business December 7, 2009 Committed to providing continued value to the tire industry, SEMA Show organizers and TIA began planning for the 2010 SEMA Show immediately after last year’s event. Tire Business reported on a press conference that was held on November 24 in which SEMA and TIA met to discuss plans on how to strengthen the Show for the tire industry.