By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) named Chad Cole, director of automotive sales at Blue Ox, as the council's newest spotlight member. Get to know Cole in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in the truck and off-road industry?
Chad Cole: I grew up in the automotive industry. My dad had a '79 Bronco, and I remember going to car shows thinking it was the coolest vehicle of all time. Fast forward to my 16th birthday; I had a '91 Bronco, fully lifted with rims, tires, fender flares--you name it! That's what I love about the industry--seeing people express their creativity through their vehicles.
SN: Why did you decide to volunteer for TORA?
CC: I joined to network and connect with members across the industry while being part of a mission that helps shape its future
SN: What advice do you have for someone pursuing a career in the automotive aftermarket?
CC: Good question. I have a few, but the one that comes to mind the most is: "You make your own luck."
SN: What is your dream truck or off-road vehicle?
CC: I'm a big fan of EarthRoamers! I drive a '20 Tundra; the lift and tires aren't as big as my '91 Bronco, but it still has "the look."
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.