By Ashley Reyes
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Innovation drives the automotive aftermarket industry, and patents are a cornerstone of protecting groundbreaking ideas. They help safeguard products from imitation, ensuring businesses secure a competitive edge by preserving their brand's reputation.
To help product development teams in the aftermarket industry navigate the complexities of patents, the SEMA Emerging Trends & Technology Network (ETTN) will host a free webinar on Tuesday, February 18, at 1:00 p.m. PST. The webinar will feature speakers Matt Beenen, president and founder of Mountech; Jeffrey Banyas, manager-legal production at Sisson & Banyas, Attorneys at Law LLC; and Matt Patrick, technical director at DeatchWerks, as they provide the information attendees need to:
- Read and understand patents and patent applications as a research tool
- Identify potentially patentable ideas
- Know when and how to act when a patentable idea arises
- Understand when and how to act when you come across a competitor's patent
Attendees will have the opportunity to engage directly with the speakers who bring extensive experience in product development and patent strategies.
Don't miss out! Register here.