By Ashley Reyes
As consumers increasingly turn to social media to engage with their favorite brands, aftermarket companies have an incredible opportunity to collaborate with content creators to boost business and marketing success. In fact, 85% of surveyed respondents from the "The State of Influencer Marketing 2024: Benchmark Report" consider influencer marketing an effective strategy—a significant increase from previous years.
On January 7 at 10:00 a.m. (PDT), the SEMA Motorsports Parts Manufacturers Council (MPMC) will host a live webinar on how to effectively work with content creators. Attendees will hear from industry leaders at DriveShop, an influencer marketing agency specializing in the automotive aftermarket, as they share the fundamentals of influencer marketing and how content creators can help brands reach highly targeted audiences and drive measurable results with engaging and impactful content.
Topics include:
- How to integrate content creators into an existing marketing strategy
- How to identify the right creators to work with
- How to get the most out of influencer partnerships
- Common mistakes and pitfalls to avoid when choosing a content creator
Presented by DriveShop CEO Derek Drake and Creator Engagement Director Lisa Cabalquinto, the "Content Creator Marketing for Aftermarket Brands" session will offer real examples of influencer marketing that are taking off in the aftermarket industry, as well as a Q&A with the speakers.