By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) named Lou Lobsinger, national sales director at American Expedition Vehicles, as the council's newest spotlight volunteer. Get to know Lobsinger in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in the truck and off-road industry?
Lou Lobsinger: I've been in the racing and performance industry my entire career, but I only recently entered the off-road industry. You don't get to see so many epic mountain roads and trails in the racing industry!
SN: Why did you decide to volunteer for TORA?
LL: It's important to me that my team here at AEV is aligned on industry initiatives and joining TORA is a great way to stay up to date.
SN: What advice do you have for someone pursuing a career in the automotive aftermarket?
LL: Always be asking good questions.
SN: What is your dream truck or off-road vehicle?
LL: My dream truck is the Truckhouse BCR. My daily driver is AEV JL370 392 Final Edition Wrangler.
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.