By SEMA News Editors
Hoonigan Successfully Completes Financial Restructuring
Hoonigan and Wheel Pros, LLC, has successfully completed its financial restructuring and emerged from its Chapter 11 process following confirmation of the company's plan of reorganization earlier this year.
Through its financial restructuring, Hoonigan has eliminated approximately $1.2 billion of debt and secured access to a $175 million asset-backed loan facility.
"With a strong financial foundation, Hoonigan is poised to continue delivering innovative and industry-leading products well into the future," the company said in a statement announcing the completed restructuring.
For more information, visit hoonigan.com.
Monterey Motorsports Festival Announces Adam Langsbard as Managing Director
Monterey Motorsports Festival (MMF) has announced automotive executive Adam Langsbard as managing director, who will be responsible for numerous facets of the event. Langsbard brings a wealth of experience and a proven track record in the automotive and marketing sector.
"Monterey Motorsports Festival is perfectly poised to become the Saturday Car Week destination in Monterey. In 2024, we secured a foothold in the car culture community with nearly 7,000 in attendance, a fantastic variety of cars on display, music, food, activities for children and more. Our future requires a road map to success, and bringing Adam aboard is going to be key to reaching our goals," said Paolo Manca, founder and CEO of MMF.
Most recently, Adam served as the vice president of sales and marketing at Velocity Invitational, a three-day luxury motorsports festival based in Sonoma, California.
The 2025 MMF is scheduled for August 16, 2025, at the iconic Monterey County Fair & Event Center in Monterey, California.
For more information and to purchase tickets, visit montereymotorsportsfestival.com.
Automotive Series From Brenton Productions Return to MotorTrendTV, Discovery+ and Max in 2025
Three automotive series from Brenton Productions have been renewed for MotorTrendTV, Warner Bros. Discovery's linear channel dedicated entirely to the motoring world.
The returning series include long-running shows "Two Guys Garage" and "Truck U," as well as a second-season order for "Build for Off Road," which premiered earlier this year. All three automotive how-to shows will also be available to stream on Discovery+ and Max.
"MotorTrendTV looks forward to continuing to work with Brenton Productions in 2025 and having their projects complement our slate of premieres will be a great addition to our lineup" says Rick Holzman, SVP of programming and strategy for MotorTrend.
"We're thrilled to continue our longstanding relationship with MotorTrendTV," says Chuck McGonagle, president of Brenton Productions. "We're already in the process of planning exciting and engaging projects for our viewers to enjoy and get inspired by as they tune in to all of our automotive series in 2025."
"Two Guys Garage" enters its 24th season on the air with expert gearheads Kevin Byrd and Willie B sharing their wealth of technical knowledge through DIY tips, demonstrations and deep dives into the latest aftermarket innovations.
"Truck U" will return for its 21st season on-air with monster truck expert Matt Steele and master mechanic Bruno Massel tackling truck, Jeep and off-road projects with humor and fun.
"Build for Off Road" starring Ian Johnson returns for its second season on MotorTrendTV, continuing to capture the off-road lifestyle with projects ranging from slow-moving rock crawlers to high-horsepower hill climbers and everything in between.
For more information, visit brentontv.com.
Mitas TERRA FORCE-EF Tires Chosen as Original Fitment for Sherco Enduro Racing Bikes
Mitas' TERRA FORCE-EF tires in SUPER version, expressly designed for Fast Enduro, were selected as original equipment fitment for the 2025 Sherco Racing models.
The partnership is Mitas' first-ever collaboration with the French motorcycle manufacturer.
"We are proud to be the brand selected by Sherco as their original equipment tire supplier for the racing models," said Gustavo Pinto Teixeria, head of Mitas Motorcycle Tires. "It will be a real game changer in competitions and is a testament to the excellence of our Mitas products. The Mitas TERRA FORCE-EF tires are the perfect choice for riders looking to enhance their riding experience and tackle any off-road terrain."
For more information, visit mitas-moto.com.