By SEMA News Editors
The 2024 SEMA Show was a tremendous success, with a packed floor where major announcements and new product reveals captivated attendees. Several high-profile news releases made waves throughout the event, spotlighting the latest innovations and trends shaping the automotive industry, and SEMA News is sharing some of the excitement from the 2024 Show floor.
RealTruck Announces Collaborations With Chip Foose, Dwyane Wade & More
This customized Ford F-250 by RealTruck will be auctioned to benefit Dwayne Wade's non-profit organization, the Social Change Fund United.
RealTruck, the aftermarket product and accessory brand for truck and off-road applications, announced several new collaborations at the SEMA Show, including with acclaimed automotive designer, artist and television star Chip Foose.
Unveiled in the RealTruck booth, Foose built a '21 Ford F-150 outfitted with RealTruck parts and accessories, which will be auctioned early next year at Barrett-Jackson Scottsdale to benefit the Progeria Research Foundation. Progeria is a "premature-aging" disease that accelerates mortality in young patients. Foose's sister, Amy, passed away from the disease at the age of 16.
RealTruck also unveiled several other collaborative builds, partnering with survival expert and SEMA Show Keynote Speaker Bear Grylls, legendary basketball player Dwyane Wade and tool manufacturer Makita U.S.A.
Grylls has also partnered with RealTruck to launch a new show, "Adventure Garage with Bear Grylls," which will debut in 2025. As part of the partnership, RealTruck customized a '21 Ford F-150 and '24 Toyota Tacoma, which will be featured prominently in the show.
The company collaborated with Wade to unveil a customized Ford F-250 that will be auctioned to benefit Wade's non-profit organization, the Social Change Fund United, which is dedicated to utilizing collective influence and resources to make a more significant impact in underrepresented communities of color.
RealTruck's partnership with Makita U.S.A. is showcased in this custom Ford F-150 build seen on the 2024 SEMA Show floor.
In addition to the celebrity builds, RealTruck partnered with Makita U.S.A. to outfit a Ford F-150 with RealTruck products, a custom Makita wrap and several Makita products.
NABC Presents Refurbished Vehicles to Las Vegas-area Veterans, Families
The National Auto Body Council (NABC) presented 11 Las Vegas-area veterans, individuals and families with refurbished vehicles as part of the organization's Recycled Roads program at the SEMA Show.
The program aims to provide the recipients with a vehicle to provide them independence and the ability to work and take care of their families, NABC officials said.
Cars were donated by GEICO, Allstate, Famers, Travelers, USAA, Nationwide, Enterprise, Caliber Collision, Crash Champions, Gerber Collision and Glass, Classic Collision, Fix Auto USA, Updated Auto Body, Car Crafters/Allard Collision and Universal Motor Cars.
The cars were presented to veterans and families in need, including:
- Two veterans who served in the U.S. Army and U.S. Air Force.
- Several families.
- Three single parents caring for their children.
- A young adult who recently aged out of foster care.
- Two foster parents who care for children in need.
For more information, visit nationalautobodycouncil.org.
RBW EV, Spirit EV Hire Peyton Sellers as Director of U.S. Operations
RBW EV Cars, a British-American electric vehicle (EV) manufacturer of new, hand-crafted British classic sports cars, and Spirit EV, a specialized EV company that designs, builds and integrates EV systems for new and classic cars, announced the hiring of Peyton Sellers as its first director of U.S. operations at the 2024 SEMA Show.
Sellers, the owner of a large-scale commercial vehicle assembly company and two-time NASCAR Advance Auto Parts Weekly Series Division I champion, will manage RBW's new U.S. factory and manufacturing team, which will produce the new left-hand drive RBW Roadster and GT models, including the assembly of EV system units for United States-based Spirit EV customers.
For more information, visit RBWEVcars.com.
EXOMOD Partners With OG Carbon
EXOMOD, a producer of "RetroMod" vehicles, announced a new strategic partnership with custom carbon-fiber component manufacturer OG Carbon during the 2024 SEMA Show.
OG Carbon offers a lineup of custom carbon-fiber components for a variety of platforms, including Porsche, Ferrari, Lamborghini and more.
For more information, visit ogcarbonfiber.com or exomod.com.
CRC Industries Unveils Hydrogen-Powered '57 Chevy to Support Skilled Trade Scholarships
This restored cherry red '57 Chevrolet Bel Air features a hydrogen-powered engine was supported by NHRA Top Fuel Champion Clay Millican and Jeff Lutz, of "Street Outlaws" and Lutz Race Cars fame.
CRC Industries unveiled its annual car project, a cherry red '57 Chevrolet Bel Air featuring a hydrogen-powered engine, at the 2024 SEMA Show. The car will go for auction to raise funds for skilled trade scholarships.
The '57 Chevy will be auctioned to the public in late 2025 or early 2026, with all funds raised directly benefiting CRC's Build for the Future scholarship program.
Build for the Future, in partnership with TechForce Foundation, is designed to alleviate financial burdens and help send prospective tradespeople to trade school. Earlier this year, CRC auctioned a supercharged '06 Pontiac GTO that funded 10 scholarships.
The restored '57 Chevy features red and black interiors and a hydrogen-powered, Edelbrock-supercharged Gen3 Hemi engine built by Mike Copeland, a retired GM engineer and the CEO of Arrington Performance. The vehicle was assembled by Copeland and NHRA Top Fuel Champion Clay Millican and Jeff Lutz, of "Street Outlaws" and Lutz Race Cars fame.
The AAM Group Announces 2024 Keys to Ride Winner
The AAM Group and Lippert have announced that Brock Edwards from Pickup Palace in Missouri has won the company's 2024 Keys to Ride Sweepstakes.
The AAM Group and Lippert have announced that Brock Edwards from Pickup Palace in Missouri has won the company's 2024 Keys to Ride Sweepstakes.
Edwards received a '23 Chevrolet Colorado Z71 customized with Lippert products after winning the drawing held at the 2024 SEMA Show.
The other finalists included Weldon Banks, Topper World Gulfport, Mississippi; Kirk Napoli, Kirk's Auto Ltd, Louisiana; Nick Toland (Discount Hitch and Truck Accessories, Texas; Brent Cornelius, Cornelius Custom Services, Texas; and Kevin Byrd, Southern Tire Mart, Mississippi. Each finalist received two nights of Las Vegas accommodations and a $1,000 gift card.
For more information, visit theaamgroup.com.