By SEMA News Editors
The SEMA Show, opening today through Friday, November 8, in Las Vegas, is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports and everything in between. Much more than rolling works of art, the official SEMA Show feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products.
Located throughout the Las Vegas Convention Center (LVCC), the displays act as an extension of the Show floor booths, connecting enthusiasts, buyers, media members, influencers and attendees with exhibitors and product creators.
See a featured vehicle you like? Download the SEMA Show app and scan it to capture product and exhibitor information quickly. The SEMA Show app is free to download at semashow.com/app.
ARMO-HRIA Booth Features Stellar Vehicles
Classics and restorations like these at the shared ARMO-HRIA booth are staples of several SEMA council and network Show floor hubs.
The SEMA Automotive Restoration Market Organization (ARMO) Central Hall display (Booth #23295) is a must-see for a close-up look at stellar restorations. Located between the Restoration Marketplace and Hot Rod Alley Show sections, it's a collaborative effort with SEMA's Hot Rod Industry Alliance (HRIA), and a place where Showgoers are connecting with ARMO volunteer leaders this week.
Each council selects three vehicles for their distinctive style and representation of their respective market niche. Two vehicles will be unveiled at the Show--one a '50s sports wagon and the other a European supercar. The third is a '99 Nissan Skyline GTR--a coup for ARMO through its budding relationship with the Japanese Classic Car (JCC) Show.
Restyler Competition Inspires New Ideas for Business Owners
The yearly PRO Cup Challenge at the SEMA Show awards top restyle packages for noteworthy vehicle platforms. Meant as inspiration, the packages can be duplicated by industry restylers to help drive dealership/industry sales.
Heads up, restylers, installers and builders! The PRO Cup Challenge features six customized vehicles competing for the Challenge trophy and the Fan Favorite award. Located in the West Hall, Booth #50203, the competition is offering restylers and builders inspirational and potentially lucrative platform ideas.
Each vehicle sports a unique accessory package designed to be easily replicated, appeal to a broad range of customers and help jump-start dealership sales and profits.
A judging panel will select the Challenge winner this week while attendees can help choose the fan favorite. Just scan QR codes in the booth and download information on each vehicle and suddenly, you have access to brand-new ideas to merchandise to customers.
"Our goal is to continue driving value and business to participating restylers and manufacturers," declared PRO Chair Colby McLaughlin. "We intend to continue creating B2B collaboration opportunities for manufacturers to get their products in front of more builders and on building more media visibility and business opportunities for all participants."
SEMA TORA Feature Vehicle Trail
The SEMA Truck & Off-Road Alliance (TORA) features eight innovative builds at the TORA Feature Vehicle Trail located on the outside walkway between the North and West Hall.
"The TORA Feature Vehicle Showcase is all about highlighting the various products, vehicle trends, and business ideas that exist within the truck and off-road market," said TORA Council Director Denise Waddingham.
Attendees are encouraged to visit this Show section and vote for their favorite build as soon as possible, as the car with the most votes will be named the TORA Feature Vehicle Best in Show Award winner during TORA's Reception tomorrow, Wednesday, November 6.
The 2024 TORA Feature Vehicles are:
- Billet Racing, '24 Chevrolet Silverado 2500
- HD Custom FN Customs, '93 Mitsubishi Delica
- Ernie's Custom Shop, '22 Jeep Gladiator
- ICON Vehicle Dynamics, '22 Toyota Tundra
- LGE-CTS Motorsports, '24 INEOS Grenadier
- North Speed and Restoration, '76 Chevrolet K30
- Rebel Off-Road, '24 Jeep Gladiator
- Rebel Off-Road, '21 Jeep Wrangler 2-Door Stretched
SEMA Show attendees can vote for their favorite build by visiting the TORA Feature Vehicle Trail and scanning a QR code on-site. The vehicle with the most votes will be named the TORA Feature Vehicle Best in Show Award winner at TORA's Reception tomorrow, Wednesday, November 6. Register for the reception, and other TORA SEMA Show events, here.
Silver Lot
A perennial center of special activations and excitement will be in the Silver Lot outside of the LVCC Central Hall. This unique section not only includes featured vehicle displays but also outdoor vehicle demonstrations of extreme performance. See aftermarket parts and applications put through their real-life paces courtesy of the Shell Performance Unbound (Lot 1), the return of the SEMA Battle of the Builders (Lot 2) and the adrenaline-pumping Nitro Circus team (Lot 3).
The Toyo Tires Treadpass
The famed Toyo Tires Treadpass returned to the 2024 SEMA Show with 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.
Toyo Tires returned to the SEMA Show with the attendee-favorite Toyo Tires Treadpass, a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls and for the 11th year, Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees
Treadpass premiered 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.
"Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA," said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp.
In collaboration with Leen Customs, Toyo Tires also brought back its popular limited-edition pins. Ten pins were created for some of the Toyo Treadpass display vehicles, which are distributed at certain times during Show Week (visit the area for more details). An exclusive 11th pin will also be available during the "Artist's Meet" with Leen Customs founder, Hansel Echeverria, taking place tomorrow, Wednesday, November 6, from 12 p.m. to 1 p.m. PST.
Celebrating SEMA, Toyo Tires is partnering with Zynga's NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass, and the winner will be built into the CSR2 game.
The 2024 SEMA Show continues in the Las Vegas Convention Center through Friday, November 8. For more information, visit semashow.com.