By SEMA News Editors
The 2024 SEMA Show, November 5-8 in Las Vegas, will showcase the latest products and innovations inside a packed and bustling Las Vegas Convention Center. Equally exciting, however, are the spectacular outdoor motorsports activations, where thrilling demonstrations and high-energy experiences are a must-see, adding to the unforgettable atmosphere of the Show!
All of the SEMA Show's outdoor areas will include a featured vehicle display or activation, providing something for every type of attendee. In this SEMA News exclusive preview, we'll focus on the outdoor Diamond Lot activations adjacent to the West Hall. Visit here for more details on the Silver and Bronze Lot activations outside of West Hall next week!
SEMA Overland Experience
Booth #71000, Diamond Lot (adjacent to West Hall)
The popular SEMA Overland Experience has grown beyond the SEMA Show floor and now resides outdoors adjacent to the West Hall.
Back by popular demand! This dedicated outdoor exhibit located adjacent to the West Hall, the SEMA Overland Experience gives attendees an immersive introduction to the world of overlanding. This year's Experience will showcase the latest trends in the world of overlanding--a lifestyle that merges off-road adventure with camping and self-sufficiency. Attendees will see dozens of cutting-edge innovations in custom-built vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living, offering a glimpse into the future of adventure travel. Find out more details on the SEMA Overland Experience in a previous SEMA News preview story here.
onX Offroad Build Challenge
Booth #71000, Diamond Lot (adjacent to West Hall)
Debuting this year, the 2024 onX Offroad Build Challenge will reach its thrilling finale at the SEMA Show, where the top builds will be on full display. The onX Offroad Build Challenge shines a spotlight on cutting-edge off-road innovation and showcases the creativity of prominent YouTube channels in the off-roading community. The competition boasts an impressive lineup of participants, including Bleeping Jeep, Rudy's Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation. Each channel brings its own unique style and expertise, transforming stock vehicles into off-road powerhouses.
"The SEMA Show, known for celebrating automotive innovation, is the perfect venue for the culmination of the Build Challenge," said Ian Johnson of the onX Offroad Build Challenge. "Attendees will get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest and have a chance to meet the creators behind the builds."
Each team is tasked to build a vehicle that can take on technical rock crawling and be self-sufficient for multi-day overlanding. Teams will put their final rigs to the ultimate test on The Route to SEMA—a week-long wheelin' challenge concluding in Las Vegas for the 2024 SEMA Show. Episodes will air on the onX Offroad YouTube channel.
Vote and find out more details here.
Horsepower Rodeo
Booth #73000, Diamond Lot (adjacent to West Hall)
The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience. Showgoers won't want to miss these burnouts!
Off-Road Racing Build Clinic
Diamond Lot (adjacent to West Hall)
SEMA and UNLTD Off-Road Racing have teamed up with The Fab School and Competitive Metals to bring Showgoers the ultimate clinic on how to build an off-road race cage.
Experts will demystify the process, starting with the correct tubing material to proper welding/jointing techniques. Get knowledge from the motorsports experts and get to building your dream off-road race vehicle! Multiple sessions will take place at the UNLTD/Fabschool Booth, so come prepared with your questions!
Ride With Us
Booth #72000, Diamond Lot (adjacent to West Hall)
Ever want to ride a motorcycle? Ride With Us at the SEMA Show will have you on two wheels in 30 minutes!
Ride With Us will provide attendees with free 30-minute introductory motorcycle riding experiences designed for anyone who's thought about or wanted to try riding a motorcycle but hasn't yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels.
You won't want to miss seeing these interactive activations in-person at the 2024 SEMA Show. Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register.