By Ashley Reyes
The SEMA Professional Restylers Organization's PRO Cup Challenge is returning to the 2024 SEMA Show with six new vehicle builds that will showcase the talents of automotive restylers.
Now in its fifth year, the competition challenges automotive restylers to develop an accessory package for a new-model vehicle that is marketable, profitable and easy to replicate. The goal of the program is to attract new car owners to accessorize their vehicles and show fellow restylers, dealers and accessory manufacturers the value of offering marketable packages.
The six PRO Cup Challenge finalists will have their vehicle displayed in the PRO booth (#50203 in the West Hall) during the week of the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle's marketability, ease of production, creativity and profitability. Additionally, SEMA Showgoers are invited to visit the builds on-site and scan a QR code to vote for the winner of the People's Choice award.
This year's PRO Cup Challenge competitors are:
- Auto Trim Design of Utah, '24 Hyundai Santa Fe
- Auto Trim Restyling, '24 Toyota Land Cruiser
- Automotive Concepts, '24 Chevrolet Silverado
- Classic Soft Trim Pittsburgh LLC, '24 Toyota RAV4 XLE Hybrid
- Keystone Styling, '24 Ford F-150
- MARS of Billings, '24 Ford Bronco
SEMA Showgoers have until 2:00 p.m. PST on Wednesday, November 6, to submit their People's Choice votes in the PRO booth. The PRO Cup Challenge and People's Choice award winners will be announced during the PRO Happy Hour on Wednesday, November 6, from 4:00 to 5:00 p.m. PST in the PRO booth.
"The SEMA Show is all about discovering new products, vehicle trends, and ideas that can take businesses and careers to new levels," said Andy Tompkins, SEMA trade show director. "We look forward to seeing restylers use the latest parts and accessories to showcase their skills and creativity."
To learn more about the PRO Cup Challenge, visit sema.org/pro-cup-challenge. To learn more about PRO, visit sema.org/pro.