SEMA Show

Attention 2024 SEMA Show Exhibitors: New Product Showcase, Registration Pick Up and More Reminders

By SEMA News Editors

SEMA Show exhibitors


The automotive aftermarket will converge in Las Vegas for the 2024 SEMA Show, November 5-8. As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals, SEMA Show organizers have compiled a list of deadlines and reminders to keep the industry on track and on budget (more details below).

To make the most of your SEMA Show experience this year, be sure to bring your teams and customers to special events, like the Industry Night @ SEMA with tire-smoking drift demos and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf on Tuesday, November 5, from 5:00 to 9:00 p.m. PST. Tickets are still available starting at just $49, and they might sell out, so don't wait! Purchase Industry Night @ SEMA tickets here.

In addition, the SEMA News Products Showcase, the No. 1 destination for buyers and media members at the SEMA Show, is still accepting submissions. Showcase your new products, company information and booth number to thousands of professionals who are commanding billions in buying power. The first product entry is always free, with additional product entries at $175 per submission. Submit New Product Showcase entries at semashow.com/newproducts, and read the rules and regulations here. Questions? Contact the SEMA Show office at 909-396-0289 or newproducts@sema.org.

And, for exhibitors who registered past the mailing deadline may retrieve their badges on-site in the Express Registration area in West Hall or in the Main Registration in Lower South Hall East. Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below. 

View the SEMA Show deadlines checklist.

Upcoming Key Exhibitor Deadlines

Be sure to check out the complete list of deadlines for more dates. 

Friday, September 27: Exhibitor Registration Due for domestic exhibitors (to receive badges in the mail).

  • Tuesday, October 22: Orders for tents/canopies due to Full Circle Events.
  • Thursday, October 24: Important: Last-day freight will be accepted at the Advance Freeman warehouse without penalty.
  • Thursday, October 24: Hanging sign/banner shipments due to Advance Freeman warehouse.
  • Thursday, October 24: New Product Showcase advance shipments due to Advance Freeman Warehouse.
  • Friday, October 25: Photography orders due to Expo Ease.
  • Friday, October 25: Plant and floral orders due to Expo Ease.
  • Saturday, October 26: Freight: First day shipments will be accepted at the Las Vegas Convention Center.
  • Friday, October 4: New Products Showcase entry advance rate deadline. (The first product is always free; save $80 on each additional entry by submitting before this deadline).
  • Friday, November 1: Vehicle detailing orders due to ShowFleet (for advanced rate).
  • Tuesday, November 5: SEMA Show opens in Las Vegas.
  • Thursday, November 7, 12:00 p.m. PST: Deadline to pick up SEMA Show Banquet tickets.
  • Thursday, November 7: SEMA Show online registration closes at 2:00 p.m. PST.
  • Friday, November 8: SEMA Show Members Lounge conference room reservations close at 3:00 p.m. PST.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.

And for those that haven't already, exhibitors can lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals at the 2024 SEMA Show, it's important to stay up-to-date on upcoming deadlines. Click here for a list of critical deadlines and checklists to keep the industry on track and on budget. In addition, exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.