By SEMA News Editors
SEMA is thrilled to announce a partnership with FastSensor, a leader in AI-powered analytics for in-person events. This collaboration aims to provide exhibitors at the upcoming SEMA Show--November 5-8, Las Vegas--with groundbreaking visitor engagement insights, empowering them to optimize their presence and maximize their impact at this prestigious trade event.
FastSensor's innovative technology utilizes discreetly installed sensors to measure foot traffic and visitor engagement in real time. By tracking interactions and movement patterns, exhibitors will gain deep insights into visitor behavior and the flow of traffic through their booths. Tools such as conversion funnels, connected journey charts and heatmaps will help reveal how each display area and content engagement contributes to overall booth success, allowing exhibitors to refine their strategies on the fly.
"Partnering with FastSensor represents a significant step forward in enhancing the experience for our exhibitors," said Andy Tompkins, SEMA trade show director. "This new platform solution for measuring and improving visitor engagement will provide our exhibitors with valuable data, ultimately elevating the overall event experience and ROI."
As part of this collaboration, exhibitors will have the opportunity to request comprehensive post-event reports, offering detailed insights that will inform their future strategic planning and optimization efforts. This level of detailed analytics will be available at the SEMA Show for the first time, giving exhibitors a competitive edge in understanding their audience and improving their exhibition strategies.
"Working with SEMA is an exciting opportunity for FastSensor," said Daniel Bichara, CEO of FastSensor. "Our mission is to empower exhibitors to make data-driven decisions that enhance their engagement with attendees. By providing real-time analytics, we enable brands to optimize their strategies and create a more impactful presence at the show."
The integration of FastSensor's technology at the SEMA Show will not only benefit exhibitors but will also enhance the experience for attendees, allowing for more personalized interactions and a greater understanding of their interests.
To learn more about how FastSensor will enhance your experience at the SEMA Show, visit the FastSensor website!